Using location data for local content creation
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We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
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Using location data for local content creation
- 1. Using Location Data to Inform Local Content Creation Ian Howells @ianhowells
- 2. Why Create Local Content? Local – not just for maps anymore. halo18.com
- 3. Perfect For… Doctors Car Dealers Dentists Lawn Services Lawyers Snow Removal Lasik Surgeons Plumbers Chiropractors Roof Repair Restaurants Etc… halo18.com
- 4. Venice and the continued push to local brings huge opportunity for local lead gen, as well as offering local SEO services. However…
- 5. There are over 10,000 cities in the US
- 6. We Need Priorities halo18.com
- 7. But First… Advanced Segments halo18.com
- 8. And a Quick Filter… Now we have just Google organic traffic with >50 visits in one week. halo18.com
- 9. And We’ve Got Cities halo18.com
- 10. Option 1 Defensive play to maintain our top converter Great, localized content (specific to the niche) Photos from the city (stock or original) Include “San Jose” in the main call to action halo18.com
- 11. Option 2 Go on offense - Improve the low converter Great, localized content (specific to the niche) Photos from the city (stock or original) Include “Sunnyvale” in the main call to action Consider a local value prop/selling point halo18.com
- 12. Opportunity In this case… Converting at site average means 12 more leads week That’s an incremental 624 leads per year Or, $6,240 in revenue on traffic that already exists Just from Sunnyvale, CA halo18.com
- 13. Extra Opportunity You can also use this info for… Geo-targeted Paid Search campaigns Ego-bait aimed at Google+ sharing Add keyword – exactly matching – (not provided) Sort cities with the most signed in visitors Create content pieces around those cities Strong CTA to share on Google+ halo18.com
- 14. If you’ve already got traffic, odds are you’re sitting on local gold mines. You just need to find them.