2. The Study
▪ Objective
▪ To determine the image of Urban Bricks Pizza based on the student body at SFA.
▪ Hypothesis
▪ The student body at SFA enjoys the revamped Urban Brick Pizza and they feel like it
brings more variety to what is already there.
3. Secondary Research Overview
▪ What is Urban Bricks?
▪ Relatively new Texas-based franchise that focuses on “Making a better world, one slice
at a time!”
▪ Philosophy focuses on promoting a healthier lifestyle for their patrons as well as making
food easily accessible and deliverable
4. Methodology
▪ Population of Interest
▪ SFA students only
▪ Sample Size
▪ 45 Sampled
▪ 51 Attempted
▪ Response Rate
▪ 88.2%
▪ Failure Rate
▪ 11.8%
▪ Location
▪ Student Center, Library, & Outside of dorms
11. Limitations
▪ Some respondents who had never eaten at Urban Bricks refused to answer
questions #4 & #5
▪ Probing didn’t have an effect for likes/dislikes about Urban Bricks
▪ Time & date the respondents ate there
▪ Asking for the respondent’s major didn’t correlate to the questions we asked them
12. Conclusion
▪ The majority of the student body at SFA enjoy the revamped Urban Bricks Pizza
and they feel that it brings more variety to what is already there.
▪ Most students biggest likes at Urban Bricks are the toppings/ingredients and
pizza customization.
▪ The biggest dislike from the students was price, although, the vast majority of
them said there was nothing that they disliked.
