The UP title sequence uses visual elements like a floating balloon and tilted text on cracked pavement to draw and hold the viewer's attention. These elements relate directly to key parts of the film, where balloons and Paradise Falls are important locations. The primary colors, cartoon clouds, and appearance of the house and balloons also establish that this is a children's film and connect the titles strongly to the themes and story of UP.

1. UP title sequence – Doug
Burnett
By Daisy Nicholls

2. This is the lead up to the UP title sequence. The little boy is running along with a
balloon and the blue balloon keeps your eyes focused onto the screen on what's
happening as your eyes move along with the balloon.

3. This is the title sequence starting off . It has the makers Walt Disney to start it off to inform
us that they are the makers. It has the words slightly tilted on the pavement which makes
you tilt your head to look and read it, to make it more interesting for us as viewers.

4. The broken curb on the title sequence relates to paradise falls in which they visit later on
in the film.
The font size is fairly small in consideration to the rest of the screen , which doesn't make
it very eye catching in front of the cracked pavement, as little children may be more
interested in the boy jumping over the pavement.

5. Again, the balloon is there to hold our attention into the title sequence. It makes our
eyes follow the balloon in keeping our attention. Focused.

6. When it goes up into the sky for the title sequence it keeps to UP’s theme with the
balloons. As later on in the film the balloons play a big part in the film.
The White font also stands out on the blue background , and matches the clouds also.

7. Again, this keeps to the UP’s theme as this aeroplane comes into it a lot during the end of the
film, therefore they have matched the credits with the film well.

8. The colours make you know straight away that it is a children’s film. As there is strong and
bold primary colours make you realise it is for a young audience. Also the cartoon clouds
insinuates that it is for a younger audience.
The colours are also eye catching and draw our eyes to looking, especially the colourful
balloons.

9. It relates well to the name of the film as when the titles roll it is making its way up the sky
and ‘UP’ appears when it gets averagely high. This relates extremely well to the name of
the film obviously.
The house and the balloons also relate well to the film, as later on they become a really
big part to the film. The blue balloon that catches our attention at the start is there again
also.
The word UP is in a eye-catching and bold.