The document outlines a plan for a print advertisement for a music tour in a music magazine. The advertisement will promote a 2016 solo artist tour that will be sponsored by the magazine. The advertisement aims to inform fans of the tour details like locations and ticket purchasing. It will use the slogan "you can't miss a beat" and unique online ticket sales to encourage people to attend. The advertisement will have a black and blue color scheme inspired by other indie rock ads and feature the artist image surrounded by tour details.

1. Unit 15 – Print Based Advertisement
Unit 15 LO2 – Proposal Advert
P2 Learners produce a plan for an advertising campaign that features
print-based advertisements.
Name:
Candidate Number:
Centre Number: 64315
What is the product being advertised?
I will be advertising a tour for a music solo artist. I have created a advert for this 2016
tour that will be going into my music magazine called Rock Dance. The advert will
feature an image of the artist. The house style has been created to appeal to the target
audience. The tour that I am advertising in the magazine will be sponsored by the
magazine I have created called Rock Dance. The advert will inform the target audience
when and where the tour will be.
What are the Aims and Objectives you are trying to achieve?
Aims:
The aim for this advert is to inform people when and where the tour for this 2016 will
be. This is for the target audiences that are fans of the artist. The advert will make the
tour look like something that people simply cant miss out on.
Objectives:
The objective of this advert is to be able to inform people of how good this tour is going
to be, along with all the details such as locations and where you are able to buy the
tickets for the tour events.

2. Unit 15 – Print Based Advertisement
What is the campaign message?
The message that im trying to get across to the audience is that they cant miss this tour.
The advert will be made to look like it is the best tour that there is around London. The
slogan for the advert that I have come up with will be” you cant miss a beat”. This will
encourage people to then buy the tickets for the tour. The unique selling point for the
advert will be that you are only able to buy the tickets for the tour online. The advert as
social media synergy, which allows you to visit the social media sites and buy the tickets
online.
Style or approach
The style approach to the tour will feature the colours that I have chosen for the advert.
The genre for the advert will be based on the genre of the music on the tour. The genre
is indie rock pop, this is the type of genre that both genders are abled to enjoy. The
colours that will be used for the advert will be black with a bright blue. I have been
inspired to use these colours from another indie pop rock advert. The bottom will be
black slowly rising up to the bright blue. This will be in the tour indicated by the stage
lights and colour of the instruments.

3. Unit 15 – Print Based Advertisement
Content
The advert will have the content that will tell the audience when and where the tour will
be. The advert will tell that audience where they are able to buy the tickets for the tour.
The advert will have the main image in the center of the space, the content will then be
displayed around the image. The image will be placed in the middle to connote that the
artist is the main subject of the advert. This image will catch the readers mind in the
magazine.