Uniqlo email audit
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The document analyzes an Uniqlo promotional email and examines how it drives customers to their online store. Key points analyzed include relevant subject lines, bright colors, easy navigation of the email and landing pages, prominent discounts and calls to action, and tailored product images. Testing links in the email revealed mostly relevant landing pages, though one broken link was found. The analysis concludes Uniqlo's emails effectively generate both online and offline sales.
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Uniqlo email audit
- 1. Uniqlo Promotional email flow Created by MailCharts.com
- 2. Let’s check MailCharts for their emails.
- 3. Let’s check MailCharts for their emails.
- 4. Let’s check MailCharts for their emails. Alright, let’s pick this one.
- 6. Let’s look at the whole email before diving in…
- 7. Let’s look at the whole email before diving in…
- 8. Let’s look at the whole email before diving in…
- 9. Let’s look at the whole email before diving in…
- 10. Let’s look at the whole email before diving in… Great, we’ve reached the end of the email.
- 11. Let’s look at the whole email before diving in… Great, we’ve reached the end of the email. Back to the top…
- 13. Email subject: “Bundle up for less! Our outerwear sale is unbeatable.”
- 14. Email subject: “Bundle up for less! Our outerwear sale is unbeatable.” As we saw, the whole email is about outerwear.
- 15. Email subject: “Bundle up for less! Our outerwear sale is unbeatable.” As we saw, the whole email is about outerwear. Great subject-to-content match!
- 16. A few other things to love…
- 17. A few other things to love… Easy navigation
- 18. A few other things to love… Easy navigation Bright, inviting, colors
- 19. A few other things to love… Easy navigation Bright, inviting, colors Easy to spot offers
- 20. Let’s start clicking around
- 21. Let’s start clicking around
- 23. Oh no! A broken link :(
- 24. Oh no! A broken link :( In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html
- 25. Oh no! A broken link :( In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html Let’s go back to the email…
- 26. Let’s start clicking around
- 27. Let’s start clicking around
- 29. Nice! We know we’re in the right place.
- 30. Prominent display of one outwear item aligns nicely with the email. Nice! We know we’re in the right place.
- 31. Prominent display of one outwear item aligns nicely with the email. Nice! We know we’re in the right place. I wish this image was clickable…
- 32. Let’s scroll a bit… Prominent display of one outwear item aligns nicely with the email. Nice! We know we’re in the right place. I wish this image was clickable…
- 34. Easy to use navigation helps you explore additional items.
- 35. Let’s go back to our email… Easy to use navigation helps you explore additional items.
- 36. Let’s start clicking around
- 37. Let’s start clicking around
- 40. Extremely relevant landing page. Easy to spot sales price.
- 41. Extremely relevant landing page. Easy to spot sales price. Nitpick: I wish this was the same image as the one used in the email.
- 42. Extremely relevant landing page. Easy to spot sales price. Nitpick: I wish this was the same image as the one used in the email. Let’s go back to our email…
- 43. Let’s start clicking around
- 44. Let’s start clicking around
- 46. Same as before: very relevant landing page.
- 47. Let’s go back to our email… Same as before: very relevant landing page.
- 49. Scrolling…
- 50. Scrolling…
- 51. Scrolling… Let’s see what’s here
- 53. Oh snap! Yet another targeted landing page :)
- 54. Even the banner matches! Oh snap! Yet another targeted landing page :)
- 55. Even the banner matches! Oh snap! Yet another targeted landing page :) And if you scroll…
- 56. And if you scroll…
- 57. And if you scroll… We see the same navigation as earlier.
- 58. And if you scroll…
- 59. And if you scroll… Followed by a list of outwear products. Loving this!
- 60. And if you scroll… Followed by a list of outwear products. Loving this! Back to our email…
- 61. Let’s see what’s here
- 62. Let’s see what’s here Let’s see what’s here
- 64. Hmm, is this the same landing page? Let’s scroll…
- 65. Hmm, is this the same landing page? Let’s scroll…
- 66. Hmm, is this the same landing page? Let’s scroll… Aha, it’s tailored to men :)
- 67. Hmm, is this the same landing page? Let’s scroll… Aha, it’s tailored to men :) Back to the inbox…
- 69. This whole thing image clickable
- 70. This whole thing image clickable But they were able to take us to both the female and male page… how?
- 72. This is not one image…
- 73. This is not one image… These are TWO IMAGES!!!!
- 74. Here’s the other one
- 75. Here’s the other one Very clever :)
- 76. Here’s the other one Very clever :) To wrap it up, let’s look at their sales page in more depth.
- 77. Here’s the other one Very clever :) To wrap it up, let’s look at their sales page in more depth. Let’s click here…
- 79. There’s a ton to love on this page.
- 80. There’s a ton to love on this page. Free shipping is a must!
- 81. There’s a ton to love on this page. Free shipping is a must! Clear discounted price
- 82. There’s a ton to love on this page. Free shipping is a must! Clear discounted price Impossible to miss primary CTA.
- 83. There’s a ton to love on this page. Free shipping is a must! Clear discounted price Impossible to miss primary CTA. What is this?
- 85. Brilliant. Every clothing e-commerce shop should have this!
- 87. Let’s buy it!
- 89. A nice animation shows this was added to your “bag”.
- 90. A nice animation shows this was added to your “bag”. I like the ring of “bag” v.s. “cart”. It mimics their store experience. (Uniqlo stores don’t have carts.)
- 91. A nice animation shows this was added to your “bag”. Let’s continue… I like the ring of “bag” v.s. “cart”. It mimics their store experience. (Uniqlo stores don’t have carts.)
- 94. Un-missable button Discount price prominently shown
- 95. Un-missable button Discount price prominently shown Hmm, I should buy something more to get free shipping…
- 96. Un-missable button Discount price prominently shown Boom…! Hmm, I should buy something more to get free shipping…
- 97. Un-missable button Discount price prominently shown Boom…! Let’s scroll… Hmm, I should buy something more to get free shipping…
- 99. Nice, casual language :)
- 100. Nice, casual language :) Overall, this was a great experience.
- 101. It’s clear that Uniqlo drives a good amount of online and offline sales through their emails. They use emails both as a sales channel and an awareness one. The one key feedback would be for them to QA every link. The nav remains broken a few months later.