The document describes a case study for Ultimat Vodka regarding the development of a carrying case for salespersons. Saxony LLC submitted several initial design options to the client, including briefcases, bags, and compartments. The client requested a soft, shoulder bag-style case similar to one of the options. Saxony then submitted a re-design as a soft, cooler-style bag based on this feedback. Additional customizations were made to the bag, such as the fabric, logos, and modifications to stabilize glass items. The client approved the production version of the bag.

1. SAXONY LLC : Ultimat Vodka Case Study

2. Client: Ultimat Vodka
Task: Create a functional, lightweight demo case for salespersons to carry with them and safely store the following items:
Glass Vials Vodka Bottle 2 Glasses
1st Submission: To get an idea of the case design they wanted, we submited several different layout options as well as shape and structure
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mutli-purpose bag: when insert Soft briefcase with foam Soft briefcase with foam Compartments with straps to hold the bottle/glasses/vials OR Die-Cut foam to hold the bottle/glasses/vials
is removed can be used as die-cut inside to hold product die-cut inside to hold product. Soft shoulder bag bulit
Hard box case
a weekend bag. Could also hold a laptop and papers etc.. like a cooler bag

3. Feedback: After reviewing the above submissions, it was determined that they wanted a soft case that you could carry over your shoulder.
More of a cooler bag in feeling..similar to above option E
2nd Submission: Based on the feedback we submittd the following re-design:
Feedback: Good to sample as design submitted. Fabric: Black Nylon , front logo to be embroidered, inside lining logo printed, custom zipper pulls
Submitted above sample for comments/corrections..Generally good, needed to make a few tweaks and modifications to ensure the glass items
would be stable. Order was placed and below are the customized elements that were sent as they were completed for approval:

4. Production Bag: