1) Ukraine promotes tourism as a way to boost its economy and brand its cities and regions as diverse, affordable destinations for travelers. 2) Key aspects of Ukraine's tourism strategy include developing city and eco-tourism, hosting various events year-round to decrease seasonality and attract new audiences, and coordinating regional branding under a single national network. 3) Ukraine aims to harmonize its tourism legislation and regulations with EU standards to make business easier and market itself on the global stage at events like the UNWTO Ministers Summit.