The #uifresh initiative aims to expand freshman engagement in STEM disciplines by integrating entrepreneurship, design thinking, creativity and innovation into the freshman experience. University Innovation Fellows from 10 schools committed to exposing incoming freshmen to these topics as part of orientation or introductory classes. The goal is to collectively reduce the national percentage of STEM attrition by half in five years by connecting freshmen with STEM professionals and communities. Supporters believe early exposure to these topics can help engage and retain more students in STEM fields.