This document discusses how Twitter can be used for professional purposes like staying up to date in one's field. It compares Twitter to email, noting both allow communication but Twitter has key differences like character limits and public broadcasts. Elements of Twitter are explained like handles, hashtags, URLs, direct messages, retweets, and lists. Lists are emphasized as a way to organize tweets by topic or person into private groups or public communities. Dashboard tools are introduced to manage multiple lists in column views without opening each list.

1. Social Media: Twitter
Twitter In-depth
May 9, 2012
Robert Lawrence III
@mark_biersdorf
For the Intermediate Twitterer

2. Why Twitter
• Research, learn, stay up to date in your field
(e.g., CPA, IT, HR, Medical Devices, etc.)
• Follow topics and people of interest
• Look for jobs
• Be seen; get your brand out
• Participate in a community (e.g., Cubs, Sox,
CPA, IT, Mac)
• Send out important information to others

3. Understanding
Twitter

4. How is Twitter Like
Email?
• Both are communication tools
• Tweet like email message
• @handle like email address
• Sending Tweet like sending message to an
email group
• Private list like email group
• Public list like public group in email

5. How is Twitter Like
Email?
• Both can have addresses in the message
• Both can contain text, URLs, pictures
• DM like sending email to one person
• Both can become unmanageable if not
organized

6. How is Twitter Not
Like Email?
• 140 characters in Tweet
• Tweets sent to people you don’t know
with #hashtags and @handles
• @handles, URLs, #hashtags in Tweet
body
• Don’t delete Tweets

7. How is Twitter Not
Like Email?
• Show brand in Twitter (Profile, Tweets)
• Find information in Twitter, including jobs;
someone must send them to you in email
• Followers and Following
• Communities, social aspect
• Can link Twitter to Facebook, LinkedIn, etc.

8. Twitter Elements
and their
Application

9. Twitter Elements
• Profile Information
• Handles - @xCubs2016 or @xwhitesox2013
• Hashtags - #socialmedia
• URL added to Tweet
• Direct Messages (DM) and Retweets (RT)
• Lists

10. Twitter Profile
• Information
about you
• Connection to
LinkedIn,
Facebook
• Your Brand

11. @handles
• Unique to every Twitter user
• Use handle to send a Tweet to someone
that is not following you
• Placed anywhere in Tweet body, acts like a
c.c. in email
• Click on a handle to show other messages

12. Using @handles
• Expand audience
beyond followers
• Add handles in the
body of the Tweet
• c.c. contact in Retweet

13. Hashtags
• Relevant keywords
• Placed anywhere in Tweet body
• Clicking on a hashtags shows other
messages with that keyword
• Can be trend topics

14. Hashtags

15. Using # and @ together
Click on
handles and
hashtags to
see similar
Tweets

16. Adding URL to Tweet
• Share article, information or blog with others
• A long URL is shortened in Tweet so it fits

17. Direct Messages (DM)
• Send a message only to the recipient
• Recipient must be a follower
• Other followers cannot see
• Not listed in Tweet timeline
• Two ways to send DM

18. Direct Messages #1
• Place “d” in front of
the handle
• Now it is direct

19. Direct Messages #2

20. Retweets
• Send out someone else’s Tweets

21. Lists:
Private and Public

22. Too Much Information
So, how do
you find the
important
stuff?
Lists!

23. What are Lists
• Sort Tweets by topics and people for
easier viewing
• “A curated group of Twitter users”
• Two kinds; Private and Public
• Create or join lists
http://bit.ly/IwI47z

24. Lists:
Private

25. List Types - Private
• You create - 25 characters per list name,
20 lists/account, 500 members/list
• Think group of people, you can organize by
topic or interest
• Separates important information from a
storm of Tweets
• Only you can view private list

26. View Lists in Profile

27. How to Create Lists

28. New Private List

29. Adding Twitterer to
Your Private List

30. List View
• List shows only list
member tweets
• Easier to find
topical tweets

31. Changing Lists
• Public or Private from
Twitter
• Click on List to open
• Edit or Delete
• Can change name,
public or private

32. Lists:
Public

33. About Public Lists
• Community of members, share tweets with
others that appreciate them
• Anyone can find and join
• Create your own public list in Twitter
• Subscribe to already created public lists
• Create or join public list on Listorious

34. Public Lists
Created in Twitter

35. Create Public List
• Pick unique name
• Enter appropriate
description for
public to see
• Select Public and
save list

36. Add Members
• Look up
handles to add
to public list
• New member
will be notified

37. Join a Public List from
Twitter
• Click on
follower/following
profile
• Click on their lists;
only Public lists
show
• Click on the list that
you like

38. Join a Public List
• Subscribe to list
• New List will show under your profile

39. Removing Yourself
From a Public List
• First step; what lists are you on?
• See what lists you are on (i.e., “Member of”
• To remove name from list,
block list owner
• Unblock owner if you still
want to follow them
(Still off the list)

40. Public Lists
Listorious

41. Subscribe to Public
Lists
• Listorious – search lists and
people to follow by topic,
region or profession
• Twitter log in
• Follow or create
public lists
http://listorious.com

42. Listorious
Type search term or Click on list title
pick from existing list

43. Adding Public List
• View on Twitter
• Subscribe to the List

44. New List Added to
Profile
Before
Just added
public list

45. Dashboards:
Managing Tweets and
Lists

46. Unmanaged Lists
• A lot of steps to see unmanaged lists
– Go to profile
– Click on list
– Up to 20 lists to open and view Tweets
• Dashboards group lists in columns
– Columns are open lists
– Don’t have to open list to see tweets
– Tweets still organized by lists

47. Dashboards
• Dashboard displays your lists in column form
• Used to manage private or public Twitter lists
• TweetDeck, HooteSuite, Seesmic, others
• Top 10 Dashboards - http://bit.ly/Jyp7jb
• Versions for iPhone, iPad, Windows, Mac

48. TweetDeck

49. Columns
Columns linked to your lists

50. Changing Views
• Each column represents a list from your
Twitter account
• Column lists Tweets by order received
• Add columns to TweetDeck as you create lists
• Navigate columns by clicking on bars

51. Create Column
Chose column
type – Lists

52. Create Column 2
• Select the list
(e.g. Mac)
• Click on the
column
button

53. New Column

54. Additional Resources
• How to create a List - http://bit.ly/KC3cr8
• TweetDeck Tutorial - http://bit.ly/IttFYl
• How to use Listorious - http://bit.ly/JaRrLe
• Using #hashtags - http://bit.ly/ILhRWc

55. Conclusion
• Understand Twitter Elements, experiment
• Lists organize and display similar Tweets
• Lists are starting point for Dashboards
• Dashboards display lists in columns
• Columns display Tweets w/o opening lists

56. Questions?