This document provides guidance on using hashtags on Twitter. It explains that a hashtag is a keyword prefixed with a #, which categorizes tweets and allows people to find tweets on the same topic. It recommends choosing an unused hashtag related to your industry or brand, promoting it across marketing channels, and keeping it short to maximize tweet character count. Following these best practices helps drive relevant traffic and engagement on Twitter.

2. Social Media Guide
How to use #hashtags on Twitter
Guide Outline :
 How to use hashtags on twitter (Usage of #)
 What is a hashtag?
 What does a hashtag do?
 How do you create a hashtag?
 Best Practices for Using Twitter Hashtags :
1) Check If It’s New
2) Pick Industry or Brand Keywords
3) Promote the Hashtag by Incorporating it Into Other
Marketing Channels
4) Keep it Short

3. Social Media Guide
How to use #hashtags on Twitter
Twitter Hashtags #
How to use hashtags on twitter (Usage of #)
People may get confused about what to do with the hashtag we provide.
What is it? What does it do? How do you create one? Let us explain in this
guide and answer your question !
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces,
with a pound sign (#) in front of it. For example, #Kuwait #News #sports
are all hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream,
which you can find by searching the hastag in Twitter Search
So, if Twitter users who are not otherwise connected talk about the same
topic using a specific hashtag, their tweets will appear in the same stream.
In that way, Twitter hashtags solve a coordination issue and facilitate a
conversation. Popular hashtagged words often become trending topics --
topics so many people are talking about that they are a "trend."

4. Social Media Guide
How to use #hashtags on Twitter
Hashtags are great for centralizing conversations around live, in-person
events or conferences, live webinars, or other marketing campaigns you're
running.
How do you create a hashtag?
Contrary to what you might think, you don’t need any tools to create a
hashtag. Hashtags are simply text, and they can be placed in the beginning,
middle, or end of a tweet. Just decide on the keyword you are targeting,
place a pound sign in front of it, and you are all set! See the image below
for an example
Although Twitter hashtags are quick and easy to create, there are some
traps you can fall into if you're new to creating them. Let’s look at these
possible pitfalls and some best practices to keep in mind if you're thinking
of creating one to support your marketing efforts.

5. Social Media Guide
How to use #hashtags on Twitter
Best Practices for Using Twitter Hashtags
1) Check If It’s New
After you decide on a keyword or a phrase, search for it. Visit
Search.Twitter.com and enter your preferred hashtag in the search box. Did
you get any results? Is someone else already using that hashtag for their
event or campaign?
If there is a lot of conversation around it already, you might want to revisit
your decision and pick something that isn’t as frequently used. In that way,
you will reduce the chances of people who are not a part of your target
audience entering/diluting the conversation you want to take place.
2) Pick Industry or Brand Keywords

6. Social Media Guide
How to use #hashtags on Twitter
Hashtags can also help communicate a message to those not actively
searching for them. For example, if someone you're following is tweeting
about an event using a hashtag, you will still be able to see their updates in
your main Twitter feed without accessing the entire hashtag conversation.
In other words, you'll be able to catch a glimpse of what they're tweeting
about and quickly connect the content of the tweet to the hashtag they're
using. And if the hashtag reflects an industry or branded keyword that is
interesting to you, you might be inclined to check out the rest of the
conversation happening around that hashtag, a win for the marketer who
created it!
3 ) Promote the Hashtag by Incorporating it Into Other
Marketing Channels
A hashtag is only useful if people know about it. So to start generating
conversations through your hashtag, start adding it your existing resources
and channels.

7. Social Media Guide
How to use #hashtags on Twitter
4 ) Keep it Short
Be sure to keep your hashtag short and easy to remember. Remember that
Twitter users are only allotted 140 characters in each tweet, with or
without a hashtag. By keeping the hashtag brief, you'll save your audience
some room to include more commentary about your content.
Thank You