The document provides an introduction and overview of Twitter usage including: 1) When to use Twitter for customer service, promotion, broadcasting, personal networking, and monitoring mentions. 2) Basic steps for getting started on Twitter including securing a username, uploading a profile, writing an introductory tweet, and adding a bio. 3) How to search Twitter including using keywords, phrases in quotes, and searching by location.

1. Twitter 101 Mandi Bateson | April 2010

2. Mandi Bateson | April 2010 Twitter 101

3. Mandi Bateson | April 2010 Twitter 101 Source: Sysomos http://www.sysomos.com/insidetwitter/geography

4. Mandi Bateson | April 2010 Twitter 101

5. When to use it Customer service @bigpondteam @askseesmic Promotion @Zappos @iSpyLevis Broadcast @smhnews @sydtraffic_city Celebrities @stephenfry Personal/Networking @servantofchaos @ozdj Dell Follow Dell on Twitter Mandi Bateson | April 2010 Twitter 101

6. When to use it Monitor mentions Monitter Interactive Chats/Back chats #eventprofs Summary Tweet Chat #adtechsf #smx Search engine Twitter search TV @abcqanda #masterchef #origin #melbournecup Mandi Bateson | April 2010 Twitter 101

7. Mandi Bateson | April 2010 Twitter 101

8. GET STARTED Your first steps on Twitter Mandi Bateson | April 2010 Twitter 101

9. Mandi Bateson | April 2010 Twitter 101 Secure a username Upload a profile image (stylised logo, photo, hero pic) Write an introductory tweet (acknowledge if you’re in for a slow start) Write a bio and link to a page with more information

10. Mandi Bateson | April 2010 Twitter 101 For multiple search terms, put quotations around exact phrases Search by location

11. Mandi Bateson | April 2010 Twitter 101 Enter search query and hit enter Save the search to your dashboard

12. Mandi Bateson | April 2010 Twitter 101 Retweet interesting and relevant information Start conversations Follow other accounts Share your information Have some fun!

13. Mandi Bateson | April 2010 Twitter 101 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397