This document discusses the importance of manual reciprocal link exchanges over automatic exchanges. It warns that some webmasters in automatic exchanges do not properly reciprocate or hide links where search engines cannot find them. The document recommends manually exchanging links to ensure the exchange is legitimate and that links are visible to search engines. It provides several tips for finding good reciprocal link partners, such as checking they have a visible link directory and using a search engine simulator to validate outgoing links.