CompTIA Market Intelligence | April 2013




Trends in Enterprise Mobility
   2nd Annual Market Intelligence Report
About this Research
CompTIA’s 2nd Annual Trends in Enterprise Mobility study was conducted to build on previous CompTIA research in the
mobility space and further explore mobility trends, challenges and opportunities. The objectives of this research are:
• Understand the variables and tradeoffs involved in a company’s decision on provisioning devices
• Ascertain benefits realized from using mobile/remote work solutions
• Identify the challenges in supporting and managing mobile/remote work
• Gauge the need for training and/or standards

The study consists of four sections, which can be viewed independently or together as chapters of a comprehensive report.

Section 1: Market Overview
Section 2: Workforce Needs and Device Provisioning
Section 3: Mobility Drivers and Strategies
Section 4: Challenges in Building Mobility Solutions

The research consists of a quantitative online survey of 502 IT and business executives directly involved in setting or executing
mobility policies and processes within their organizations (aka end users). Data collection occurred during February 2013. The
margin of sampling error at the 95% confidence level for the results is +/- 4.5 percentage points. Sampling error is larger for
subgroups of the data.

As with any survey, sampling error is only one source of possible error. While non-sampling error cannot be accurately
calculated, precautionary steps were taken in all phases of the survey design, collection and processing of the data to
minimize its influence.

CompTIA is responsible for all content contained in this series. Any questions regarding the study should be directed to
CompTIA Market Research staff at research@comptia.org.

CompTIA is a member of the Marketing Research Association (MRA) and adheres to the MRA’s Code of Market Research
Ethics and Standards.
Many Parts to Mobile Ecosystem
   Public Cloud                           3G/4G                                 Private Cloud
  e.g. Salesforce,                       e.g. AT&T,                          Systems running on
   Dropbox, or                            Verizon                               Eucalyptus or
AWS-hosted systems                                                               Openstack
                                       3rd Party App
                                     Procured through
                                       standard app
                                            store
                                                                Communications
                   Mobile web
                                                                   e.g. Lync,
                Standard browser
                                         Device+OS                 Skype, or
                   functionality
                                         e.g. Apple,             Native function
                                         Samsung,
                                           Google
                         Peripherals                     Custom App
                        e.g. keyboards                 Built internally or
                           or health                      outsourced
                           monitors
                                          Wi-Fi
                                        Carriers,
     Internet                         Corporate or                           On-premise systems
                                     Public Networks
Areas of Focus in Mobility Strategy
                                                                               Interested in
                                                                                future use
  Support for employees in the                                                         5%
                          field
                                        31%              42%


Support for traveling employees         36%           22%                              9%


        Mobile connection with
                    customers
                                        30%        25%                                 8%

Support for employees working
                                    30%            25%                               10%
                   from home


             Mobile commerce        27%         21%                                   14%

                       Moderate Focus         Heavy Focus
                                                       Source: 2nd Annual Trends in Enterprise Mobility
                                                              Base: 502 U.S. IT and business executives
Many Companies Fixed in Assessment of
Compute Needs

      37%       38% 38%
                                         Current Needs
33%                                      Needs in Two Years


                               21%
                                     18%

                                                       12% 11%



Heavy Needs   Moderate Needs   Light Needs       Little to No Needs
                                        Source: 2nd Annual Trends in Enterprise Mobility
                                               Base: 502 U.S. IT and business executives
Device Provisioning Methods

                           Employees Provide
                              Everything
                          8%
 Company Provides
 Some Devices and
    Also Allows     58%
   Employees to                34%
                                           Company
  Bring Their Own                          Provides
                                          Everything



                                 Source: 2nd Annual Trends in Enterprise Mobility
                                        Base: 502 U.S. IT and business executives
Drivers for Mobility Adoption
                             Productivity gains                                                                        62%
                                                                                                                 56%
                     Allow employee flexibility                                                                     59%
                                                                                                                     60%
         Support telecommuting/remote work                                                                  52%
                                                                                               40%
                                   Cost savings                                                        47%
                                                                                         35%
Mobility is part of business continuity planning                                                      46%
                                                                                       33%
                 Keep up with the competition                                                     43%
                                                           0%
         Higher need for employee availability                                                   42%
                                                                                                  43%
            Create new revenue opportunities                                                    41%
                                                           0%
        Stay aware of cutting-edge technology                                                 39%
                                                           0%                                                    2013
             Need to optimize online offerings                                     29%
                                                           0%                                                    2012
                              Attract top talent                             25%                       Note: not all options
                                                                           22%
                                                                                                       present in 2012
                 Need to accommodate BYOD                                20%
                                                                          22%

                                                            Source: CompTIA’s 2nd Annual Trends in Enterprise Mobiliity study
                                     Base: 437 U.S. end user companies with at least moderate adoption of mobility solutions
Mobility Policies
                                     Areas Covered Within Policy
                                    85%         Mobile devices

Currently Have                      76%         Security
a Policy               No Policy
                        in Place    72%         Mobile apps
           24%                or
                    36% Being       70%         Personal use of device
                            Built   65%         Transmission of data
             40%
                                    63%         Loss of device
Currently
Building a Policy                   57%         Storage of data

                                    53%         Use of public Wi-Fi
                                          Source: 2nd Annual Trends in Enterprise Mobility
                                                 Base: 502 U.S. IT and business executives
Benefits of Mobility Adoption

                      Higher productivity                                                    68%


           Employees can stay connected                                                  63%


    Ability to reach employees at any time                                          57%


           Improved ability to collaborate                                       53%


    Improved engagement with customers                                         51%


    Employees have more job satisfaction                                       50%


             Reach new market segments                           34%


                                        Source: CompTIA 2013 Outlook Study | Base: 518 executives at U.S. IT firms
Difficulties of Mobility Adoption
       Mobility skill level of general staff                                               40%

     Making systems accessible securely                                                 39%

Determining cost/ROI of mobile solutions                                          35%

       Optimizing business applications                                           35%

  Users not familiar with company policy                                        35%

             Mobility skill level of IT staff                                 34%

 Maintaining mobile & standard Internet
                                                        23%
                              offerings

   Finding mobile application developers          20%

                                                Source: 2nd Annual Trends in Enterprise Mobility
                                                             Base: 502 U.S. end user companies
Mobile Security a Major Issue for Companies

   Classification of Security
                                                     Top Issues with Mobile Security
         as Major Risk
       Job Function Breakdown
 65%      Business function

 64%      IT function
                                                              45%
 54%      Executive
                                                                                  34%                 31%
     Company Size Breakdown
 71%    Large firms

 62%      Medium-size firms
                                                           Need    Centralized   Proper
 55%      Small firms                                    Improved   Control       User
                                                        Technology           Implementation

                                Source: 2nd Annual Trends in Enterprise Mobility | Base: 502 U.S. end user companies
Want to know more?

As the voice of the IT industry, CompTIA has
hundreds of tools, market intelligence reports and




                                                     comptia.org
business training programs to help IT channel
organizations grow through
education, certification, advocacy and
philanthropy.

Check it out at www.comptia.org.

Trends in Enterprise Mobility

  • 1.
    CompTIA Market Intelligence| April 2013 Trends in Enterprise Mobility 2nd Annual Market Intelligence Report
  • 2.
    About this Research CompTIA’s2nd Annual Trends in Enterprise Mobility study was conducted to build on previous CompTIA research in the mobility space and further explore mobility trends, challenges and opportunities. The objectives of this research are: • Understand the variables and tradeoffs involved in a company’s decision on provisioning devices • Ascertain benefits realized from using mobile/remote work solutions • Identify the challenges in supporting and managing mobile/remote work • Gauge the need for training and/or standards The study consists of four sections, which can be viewed independently or together as chapters of a comprehensive report. Section 1: Market Overview Section 2: Workforce Needs and Device Provisioning Section 3: Mobility Drivers and Strategies Section 4: Challenges in Building Mobility Solutions The research consists of a quantitative online survey of 502 IT and business executives directly involved in setting or executing mobility policies and processes within their organizations (aka end users). Data collection occurred during February 2013. The margin of sampling error at the 95% confidence level for the results is +/- 4.5 percentage points. Sampling error is larger for subgroups of the data. As with any survey, sampling error is only one source of possible error. While non-sampling error cannot be accurately calculated, precautionary steps were taken in all phases of the survey design, collection and processing of the data to minimize its influence. CompTIA is responsible for all content contained in this series. Any questions regarding the study should be directed to CompTIA Market Research staff at research@comptia.org. CompTIA is a member of the Marketing Research Association (MRA) and adheres to the MRA’s Code of Market Research Ethics and Standards.
  • 3.
    Many Parts toMobile Ecosystem Public Cloud 3G/4G Private Cloud e.g. Salesforce, e.g. AT&T, Systems running on Dropbox, or Verizon Eucalyptus or AWS-hosted systems Openstack 3rd Party App Procured through standard app store Communications Mobile web e.g. Lync, Standard browser Device+OS Skype, or functionality e.g. Apple, Native function Samsung, Google Peripherals Custom App e.g. keyboards Built internally or or health outsourced monitors Wi-Fi Carriers, Internet Corporate or On-premise systems Public Networks
  • 4.
    Areas of Focusin Mobility Strategy Interested in future use Support for employees in the 5% field 31% 42% Support for traveling employees 36% 22% 9% Mobile connection with customers 30% 25% 8% Support for employees working 30% 25% 10% from home Mobile commerce 27% 21% 14% Moderate Focus Heavy Focus Source: 2nd Annual Trends in Enterprise Mobility Base: 502 U.S. IT and business executives
  • 5.
    Many Companies Fixedin Assessment of Compute Needs 37% 38% 38% Current Needs 33% Needs in Two Years 21% 18% 12% 11% Heavy Needs Moderate Needs Light Needs Little to No Needs Source: 2nd Annual Trends in Enterprise Mobility Base: 502 U.S. IT and business executives
  • 6.
    Device Provisioning Methods Employees Provide Everything 8% Company Provides Some Devices and Also Allows 58% Employees to 34% Company Bring Their Own Provides Everything Source: 2nd Annual Trends in Enterprise Mobility Base: 502 U.S. IT and business executives
  • 7.
    Drivers for MobilityAdoption Productivity gains 62% 56% Allow employee flexibility 59% 60% Support telecommuting/remote work 52% 40% Cost savings 47% 35% Mobility is part of business continuity planning 46% 33% Keep up with the competition 43% 0% Higher need for employee availability 42% 43% Create new revenue opportunities 41% 0% Stay aware of cutting-edge technology 39% 0% 2013 Need to optimize online offerings 29% 0% 2012 Attract top talent 25% Note: not all options 22% present in 2012 Need to accommodate BYOD 20% 22% Source: CompTIA’s 2nd Annual Trends in Enterprise Mobiliity study Base: 437 U.S. end user companies with at least moderate adoption of mobility solutions
  • 8.
    Mobility Policies Areas Covered Within Policy 85% Mobile devices Currently Have 76% Security a Policy No Policy in Place 72% Mobile apps 24% or 36% Being 70% Personal use of device Built 65% Transmission of data 40% 63% Loss of device Currently Building a Policy 57% Storage of data 53% Use of public Wi-Fi Source: 2nd Annual Trends in Enterprise Mobility Base: 502 U.S. IT and business executives
  • 9.
    Benefits of MobilityAdoption Higher productivity 68% Employees can stay connected 63% Ability to reach employees at any time 57% Improved ability to collaborate 53% Improved engagement with customers 51% Employees have more job satisfaction 50% Reach new market segments 34% Source: CompTIA 2013 Outlook Study | Base: 518 executives at U.S. IT firms
  • 10.
    Difficulties of MobilityAdoption Mobility skill level of general staff 40% Making systems accessible securely 39% Determining cost/ROI of mobile solutions 35% Optimizing business applications 35% Users not familiar with company policy 35% Mobility skill level of IT staff 34% Maintaining mobile & standard Internet 23% offerings Finding mobile application developers 20% Source: 2nd Annual Trends in Enterprise Mobility Base: 502 U.S. end user companies
  • 11.
    Mobile Security aMajor Issue for Companies Classification of Security Top Issues with Mobile Security as Major Risk Job Function Breakdown 65% Business function 64% IT function 45% 54% Executive 34% 31% Company Size Breakdown 71% Large firms 62% Medium-size firms Need Centralized Proper 55% Small firms Improved Control User Technology Implementation Source: 2nd Annual Trends in Enterprise Mobility | Base: 502 U.S. end user companies
  • 12.
    Want to knowmore? As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and comptia.org business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. Check it out at www.comptia.org.

Editor's Notes