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Travel Curation Marketing
Post travel videos and media in seconds,
get better found and get more traffic.
Curation Marketing = Intelligent Marketing
The problem with old school content marketing:
There is ever more content to compete with
There is an ever smaller perceived benefit for the target audience
The solution and why it’s difficult:
Curate proven, valuable content that already exists for a while
There are lots of tools, but: it takes time, curation is not fully automatable
Here is a quick and easy way for curating travel related topics:
Where and what to curate
Urlaub99Euro.de is yet another travel site for vacation in Germany.
Vacation providers can publish offers and tourism information.
New service: travelers, vacationers, marketers can publish, too:
Share embeddable media like YouTube, Google Earth, SlideShare
Share great content in engaging formats: as embeds!
Add titles, paragraphs and links - that’s where curation kicks in
Full control: your post can be edited, refined and embellished later
And the winner is: this totally easy access with a single-word access key
Dr. Eckard Ritter, inventor
of Urlaub99Euro and its
new travel curation service
Signing up and getting a key takes twenty seconds
Example: new user J. Otto
J. Otto chose the nickname j_otto (no special characters, no spaces)
In the hello message this will become J OTTO to let it look more natural
The email we send you looks like this:
Use your key for posting
Use the login link to edit posts or customize your key: make it memorable
First lets us change the key to a memorable one
Go to Address & Settings, scroll down and change your key to a word you can easily
remember but which is hard to guess, like ottohero or otto7801 (min. 8 char.)
This is how the edit menu looks like, it’s still empty, no posts
Now start curating
Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for
instance: Budget Travel Germany - and press Add a Post, it’s self-explaining
Full control: edit your posts anytime
Where there is a typo or you would like to add a note just log in with your key at
http://www.urlaub99euro.de/travel-media-board-registration/login.cfm to edit.
Example: added Vimeo video on Year in Review 2015
This is how the menu looks like after this first post
Open with “edit” and you will see this:
This is what you can edit:
Title: Add a meaningful title, max 255 characters (but better less then 70)
Description: Add a descriptive paragraph
URL: The post will exhibit a link to this URL and display it
IMG: Enter an image URL (full URL with http://…)
MEDIA_EMBED: Paste an embed code (should be an IFRAME, no script)
EMBEDLY_URL: Enter or paste a URL and built-in Embedly will render it,
including an image
All pages at a glance
All media boards http://www.urlaub99euro.de/urlaub/
Sign up to get a key http://www.urlaub99euro.de/travel-media-board-registration/
Sign in http://www.urlaub99euro.de/travel-media-board-registration/login.cfm

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Travel Curation Marketing

  • 1. Travel Curation Marketing Post travel videos and media in seconds, get better found and get more traffic.
  • 2. Curation Marketing = Intelligent Marketing The problem with old school content marketing: There is ever more content to compete with There is an ever smaller perceived benefit for the target audience The solution and why it’s difficult: Curate proven, valuable content that already exists for a while There are lots of tools, but: it takes time, curation is not fully automatable Here is a quick and easy way for curating travel related topics:
  • 3. Where and what to curate Urlaub99Euro.de is yet another travel site for vacation in Germany. Vacation providers can publish offers and tourism information. New service: travelers, vacationers, marketers can publish, too: Share embeddable media like YouTube, Google Earth, SlideShare Share great content in engaging formats: as embeds! Add titles, paragraphs and links - that’s where curation kicks in Full control: your post can be edited, refined and embellished later And the winner is: this totally easy access with a single-word access key Dr. Eckard Ritter, inventor of Urlaub99Euro and its new travel curation service
  • 4. Signing up and getting a key takes twenty seconds
  • 5. Example: new user J. Otto J. Otto chose the nickname j_otto (no special characters, no spaces) In the hello message this will become J OTTO to let it look more natural
  • 6. The email we send you looks like this: Use your key for posting Use the login link to edit posts or customize your key: make it memorable
  • 7. First lets us change the key to a memorable one Go to Address & Settings, scroll down and change your key to a word you can easily remember but which is hard to guess, like ottohero or otto7801 (min. 8 char.) This is how the edit menu looks like, it’s still empty, no posts
  • 8. Now start curating Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for instance: Budget Travel Germany - and press Add a Post, it’s self-explaining
  • 9. Full control: edit your posts anytime Where there is a typo or you would like to add a note just log in with your key at http://www.urlaub99euro.de/travel-media-board-registration/login.cfm to edit.
  • 10. Example: added Vimeo video on Year in Review 2015
  • 11. This is how the menu looks like after this first post
  • 12. Open with “edit” and you will see this:
  • 13. This is what you can edit: Title: Add a meaningful title, max 255 characters (but better less then 70) Description: Add a descriptive paragraph URL: The post will exhibit a link to this URL and display it IMG: Enter an image URL (full URL with http://…) MEDIA_EMBED: Paste an embed code (should be an IFRAME, no script) EMBEDLY_URL: Enter or paste a URL and built-in Embedly will render it, including an image
  • 14. All pages at a glance All media boards http://www.urlaub99euro.de/urlaub/ Sign up to get a key http://www.urlaub99euro.de/travel-media-board-registration/ Sign in http://www.urlaub99euro.de/travel-media-board-registration/login.cfm