The document discusses the implementation of curation marketing for travel content to enhance visibility and traffic, addressing the challenges faced in traditional content marketing. It introduces urlaub99euro.de as a new travel platform where users can curate and share valuable travel-related media easily. Users can sign up for a key and edit their posts at any time, creating engaging content in a user-friendly manner.

1. Travel Curation Marketing
Post travel videos and media in seconds,
get better found and get more traffic.

2. Curation Marketing = Intelligent Marketing
The problem with old school content marketing:
There is ever more content to compete with
There is an ever smaller perceived benefit for the target audience
The solution and why it’s difficult:
Curate proven, valuable content that already exists for a while
There are lots of tools, but: it takes time, curation is not fully automatable
Here is a quick and easy way for curating travel related topics:

3. Where and what to curate
Urlaub99Euro.de is yet another travel site for vacation in Germany.
Vacation providers can publish offers and tourism information.
New service: travelers, vacationers, marketers can publish, too:
Share embeddable media like YouTube, Google Earth, SlideShare
Share great content in engaging formats: as embeds!
Add titles, paragraphs and links - that’s where curation kicks in
Full control: your post can be edited, refined and embellished later
And the winner is: this totally easy access with a single-word access key
Dr. Eckard Ritter, inventor
of Urlaub99Euro and its
new travel curation service

4. Signing up and getting a key takes twenty seconds

5. Example: new user J. Otto
J. Otto chose the nickname j_otto (no special characters, no spaces)
In the hello message this will become J OTTO to let it look more natural

6. The email we send you looks like this:
Use your key for posting
Use the login link to edit posts or customize your key: make it memorable

7. First lets us change the key to a memorable one
Go to Address & Settings, scroll down and change your key to a word you can easily
remember but which is hard to guess, like ottohero or otto7801 (min. 8 char.)
This is how the edit menu looks like, it’s still empty, no posts

8. Now start curating
Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for
instance: Budget Travel Germany - and press Add a Post, it’s self-explaining

9. Full control: edit your posts anytime
Where there is a typo or you would like to add a note just log in with your key at
http://www.urlaub99euro.de/travel-media-board-registration/login.cfm to edit.

10. Example: added Vimeo video on Year in Review 2015

11. This is how the menu looks like after this first post

12. Open with “edit” and you will see this:

13. This is what you can edit:
Title: Add a meaningful title, max 255 characters (but better less then 70)
Description: Add a descriptive paragraph
URL: The post will exhibit a link to this URL and display it
IMG: Enter an image URL (full URL with http://…)
MEDIA_EMBED: Paste an embed code (should be an IFRAME, no script)
EMBEDLY_URL: Enter or paste a URL and built-in Embedly will render it,
including an image

14. All pages at a glance
All media boards http://www.urlaub99euro.de/urlaub/
Sign up to get a key http://www.urlaub99euro.de/travel-media-board-registration/
Sign in http://www.urlaub99euro.de/travel-media-board-registration/login.cfm