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Scurt tratat de memeologie Ce este un meme? Cum facem unul? Marian Hanganu, februarie 2003  – revizuit ianuarie 2010
Ce este un meme? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unde sa iti concentrezi creativitatea? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cat timp ai la dispozitie? ,[object Object],[object Object],[object Object],[object Object]
Trei factori pentru succes ,[object Object],[object Object],[object Object]
SUPERBRANDS ROMANIA ,[object Object]
1. Marlboro Man
2. Ronald McDonald
3. Coca Cola
4. Jacobs Alintaroma
5. Iepurasul Energizer
6. Michellin Man
7. Napolact – ca odinioara
Cele mai bune sloganuri publicitare ale secolului XX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEME-URI NON MARKETING ,[object Object]
Autostop in toate limbile
Ceva nu prea politicos ... intelegeti
Crestin
Iudaism
Pace
Steaguri – meme ale natiunilor
Crucea roșie
Otrava
Semnele de circulație
CARE SUNT CERINȚELE UNUI MEME ,[object Object]
Sa fie suficiente cateva secunde pentru ca privitorii, cititorii si ascultatorii sa inteleaga idea ta
Sa incite pe unii clienti ca sa popularizeze idea ta.
Sa poata fi extins si modificat cu usurinta.
Tehnologia de a comunica meme-ul trebuie sa fie cat mai banala cu putinta.
Sa poata trece de barierele culturale si lingvistice.
SA CREEM UN MEME! ,[object Object]
Pasul 1: lista beneficiilor ,[object Object],[object Object]
Pasul 2: Caracteristicile produsului ,[object Object],[object Object]
Meme-ul ,[object Object]
Poveste ,[object Object],[object Object]
Ultimele cuvinte ,[object Object],[object Object],[object Object],[object Object],[object Object]
Despre autor, adica despre mine ,[object Object],[object Object],[object Object]

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Tratat De Memeologie V2.0