The document provides a technical analysis and recommendation to sell ICICIBANK Nov Futures at 278.70 with a stop loss of 287 and target of 260 based on the following: 1) The stock has formed a double top reversal pattern at 290 and momentum indicators suggest exhaustion of the previous uptrend. 2) A doji candlestick pattern with confirmation also signals a reversal. 3) The RSI momentum oscillator has formed a negative divergence, further indicating the uptrend may be coming to an end. 4) Based on these technical factors, further downside movement of the stock to 260 is expected in the next few trading sessions.