The document discusses the importance of trade marketing. It is a mental map created by Kimberly Cumplido for her class "Trade Marketing" in May 2015 under the tutelage of Angel Jose Nunez Herrera for her Master's in Business Administration in Marketing from Caribbean International University.

1. CARIBEAN INTERNATIONAL UNIVERSITY
MASTER IN BUSINESS ADMINISTRATION IN MARKETING
ASIGNATURA: TRADE MARKETING
MAPA MENTAL:
IMPORTANCIA DEL TRADE MARKETING
Autor: Kimberly Cumplido
Tutor: Núñez Herrera Ángel José
Mayo, 2015