Tracxn - Top Business Models - Latam Tech - Feb 2022

TRACXN TOP BUSINESS MODELS REPORT
February 21, 2022
LATAM TECH

Latam Tech - Top Business Models Report Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Contents
LatamLatam Tech Funding - Overview 3
Top Funded Business Models 4
One pagers 9
Appendix 59
2

Latam Tech - Funding in last 1 year
3
Payments $2.0B
Auto E-Commerce & Content $1.3B
Residential Real Estate Tech $999M
HRTech $768M
Social Commerce $495M
Cryptocurrencies $494M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Y Combinator
Bossa Nova
DOMO Invest
55
12
8
Early
Stage
Kaszek Ventures
Monashees
FJ Labs
18
16
16
Late
Stage
Tiger Global Management
Kaszek Ventures
SoftBank
8
8
7
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
$ Funding # Rounds
Nubank
(2013, )
$750M - Series G
Kavak
(2016, )
$700M - Series E
Nuvemshop
(2011, )
$500M - Series E
Rappi
(2015, )
$500M - Series F
Tiendanube
(2010, )
$500M - Series E
Kavak
(2016, )
$485M - Series D
Loft
(2018, )
$425M - Series D
EBANX
(2012, )
$400M - Series C
Uala
(2016, )
$350M - Series D
QuintoAndar
(2012, )
$300M - Series E
Neon
(2016, )
$300M - Series D
Creditas
(2012, )
$260M - Series F
Sao Paulo (40%)
Mexico City (11%)
Buenos Aires (9%)
Bogota (8%)
Chihuahua (8%)
Others (24%)

Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1▲4 Online Used Cars Dealers $1.2B 2 Kavak | $700M | Series E Link
2▼1 Digital Native Banks $758M 2 Nubank | $750M | Series G Link
3▲26 E-Commerce Storefronts $591M 4 Tiendanube | $500M | Series E Link
4▲139 iBuying Platforms $545M 3 Loft | $425M | Series D Link
5▼1 B2C Hyperlocal Delivery $507M 2 Rappi | $500M | Series F Link
6▲34 Group Buying Platforms $489M 4 Facily | $250M | Series D Link
7▲11 Cryptocurrency Trading Platforms $450M 2 Bitso | $250M | Series C Link
8▲57 Internet First Residential Real Estate Brokers $441M 3 QuintoAndar | $300M | Series E Link
9-- Business Payments Solutions $400M 1 EBANX | $400M | Series C Link
10▼7
Internet First Retail Banks with Partner Bank's
License
$392M 6 Neon | $300M | Series D Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5
11-- Internet First NFC Prepaid Cards $350M 1 Uala | $350M | Series D Link
12-- E-Commerce Rollups $345M 4 Merama | $225M | Series B Link
13-- Merchant Acquirer Companies $340M 2 CloudWalk | $190M | Series B Link
14▲61 Internet First Business Loans $272M 5 Konfío | $125M | Series E Link
15-- Blockchain in Financial Services $250M 2 2TM | $200M | Series B Link
16-- POS Payment Terminals $250M 1 Clip | $250M | Series D Link
17▼5 Plant Based Seafood Substitutes $246M 2 NotCo | $236M | Series D Link
18-- Employee Insurance Benefits Administration $235M 2 Konfío | $125M | Series E Link
19▲75 Financial Benefits $235M 4 Konfío | $125M | Series E Link
20-- Accounts Receivables Payment Solutions $235M 2 Konfío | $125M | Series E Link

6
21▲5 Internet First Point of Sale Financing $210M 6 Addi | $80.0M | Series C Link
22▲1 Online Pet Products Retailers $210M 3 Pet Love | $150M | Series C Link
23▼1 Marketplaces Software Suite $209M 2 Olist | $186M | Series E Link
24▲21 B2B Building Materials Marketplaces $208M 4 Tul | $181M | Series B Link
25-- Hyperlocal Delivery $205M 3 Rappi | $500M | Series F Link
26▲8 Open Banking API Providers $189M 7 Pismo | $108M | Series B Link
27▲9 Health Insurance Marketplace For Employers $185M 2 Betterfly | $125M | Series C Link
28-- B2B Farm Produce Marketplaces $163M 4 Frubana | $94.1M | Series C Link
29▼15 KYC for Financial Institutions $161M 2 Unico | $121M | Series C Link
30-- B2B Fruits and Vegetables Marketplace $159M 2 Frubana | $94.1M | Series C Link

7
31-- Internet First Credit Cards $158M 2 Stori | $125M | Series C Link
32-- Satellite Imagery Data Providers $150M 1 Satellogic | $150M | Series D Link
33-- Satellite Based Imaging Services $150M 1 Satellogic | $150M | Series D Link
34--
Internet First Banks for Businesses with Partner
Bank's License
$143M 2 Cora | $116M | Series B Link
35-- Bus Aggregators $138M 1 Buser | $138M | Series C Link
36-- Online Shuttle Aggregators $138M 1 Buser | $138M | Series C Link
37-- Financial Planning & Analysis Software $125M 2 isaac | $125M | Series B Link
38▼25 Physiological Biometrics $121M 1 Unico | $121M | Series C Link
39▼33 Facial Biometric Systems $121M 1 Unico | $121M | Series C Link
40▼25 Facial Recognition $121M 1 Unico | $121M | Series C Link

8
41-- Online Agriculture Payments $120M 1 Ectare | $120M | Series D Link
42-- Loan Life Cycle Management $115M 2 Open Co | $115M | Series D Link
43-- ERP for SMBs $112M 1 Omie | $112M | Series C Link
44-- CRM for SMB $112M 1 Omie | $112M | Series C Link
45▲54 Internet First Personal Loans $105M 3 Kueski | $102M | Series C Link
46-- Station Based Intercity Car Rentals $104M 1 Kovi | $104M | Series B Link
47▲100 Internet First Corporate Credit Card Issuers $104M 3 Clara | $70.0M | Series B Link
48▲20 HRMS for SMBs $100M 1 Solides | $100M | Series B Link
49▲2 Applicant Tracking System $93.2M 1 Gupy | $93.2M | Series C Link
50▲98 Card Linked Digital Wallets $80.0M 4 RecargaPay | $70.0M | Series C Link

Recent Funding Rounds
Online Used Cars Dealers - Latam
01
9
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$1.2B (▲426%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$1.4B
2
-
2
1
Auto E-Commerce & Content (Nexu)
(# Cos: 311 | $1.7B)
Second Hand Vehicles (InstaCarro)
(# Cos: 77 | $1.5B)
Cars (Volanty)
(# Cos: 48 | $1.5B)
Online Dealer (Kavak)
(# Cos: 2 | $1.4B)
Kavak
(2016, $1.4B)
Checkars
(2018, $125K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kavak (2016)
$700M - Series E - Sep 2021
Kavak (2016)
$485M - Series D - Apr 2021

Digital Native Banks - Latam
02
10
Back to index
Taxonomy
Key Stats
Latam Tech
$758M (▲8.3%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$2.3B
4
1
13
1
Banking Tech (Cuenca)
(# Cos: 320 | $3.9B)
Internet First Banks (Neon)
(# Cos: 141 | $3.5B)
Digital Native Banks (FV Bank)
(# Cos: 33 | $2.4B)
Diversified (Nubank)
(# Cos: 13 | $2.3B)
Nubank
(2013, $2.3B)
FV Bank
(2019, $8.0M)
Jeitto
Nubank (2013)
$750M - Series G - Jun 2021
FV Bank (2019)
$8.0M - Series A - Aug 2021

Tiendanube (2010)
$500M - Series E - Aug 2021
Tiendanube (2010)
$89.0M - Series D - Mar 2021
Sumer (2021)
$2.0M - Seed - Dec 2021
Cococart (2020)
$125K - Seed - Sep 2021
E-Commerce Storefronts - Latam
03
11
Back to index
E-Commerce Enablers (Nuvemshop)
(# Cos: 318 | $2.2B)
Storefronts (Grability)
(# Cos: 83 | $635M)
Diversified (Tiendanube)
(# Cos: 60 | $632M)
Taxonomy
Key Stats
Latam Tech
$591M (▲1870%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$632M
15
-
60
2
Tiendanube
(2010, $627M)
HANZO Sumer
(2021, $2.0M)

iBuying Platforms - Latam
04
12
Back to index
Residential Real Estate Tech (QuintoAndar)
(# Cos: 152 | $1.7B)
Online Resellers (Loft)
(# Cos: 2 | $823M)
Taxonomy
Key Stats
Latam Tech
$545M (▲ >10K%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$823M
2
-
2
2
Loft
(2018, $798M)
Flat
(2019, $24.9M)
Loft (2018)
$425M - Series D - Mar 2021
Loft (2018)
$100M - Series D - Apr 2021
Flat (2019)
$20.0M - Series A - Sep 2021

B2C Hyperlocal Delivery - Latam
05
13
Back to index
Taxonomy
Key Stats
Latam Tech
$507M (▲66.8%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$2.9B
18
-
115
4
Logistics Tech (99minutos.com)
(# Cos: 1279 | $4.1B)
Parcel (Rappi)
(# Cos: 427 | $3.4B)
Hyperlocal Delivery (Loggi)
(# Cos: 233 | $3.4B)
B2C (iFood)
(# Cos: 115 | $2.9B)
iFood
(2011, $592M)
Rappi
(2015, $2.3B)
Mensajeros Urbanos
Rappi (2015)
$500M - Series F - Jul 2021
Cargamos.com (2018)
$7.0M - Seed - Sep 2021

Facily (2018)
$250M - Series D - Nov 2021
Facily (2018)
$135M - Series D - Dec 2021
Facily (2018)
$63.0M - Series C - Jun 2021
Facily (2018)
$41.0M - Series B - Apr 2021
Group Buying Platforms - Latam
06
14
Back to index
Social Commerce (Tizkka)
(# Cos: 37 | $514M)
Group Buying (Pigit)
(# Cos: 4 | $501M)
Diversified (Facily)
(# Cos: 4 | $501M)
Taxonomy
Key Stats
Latam Tech
$489M (▲3975%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$501M
3
-
4
1
Facily
(2018, $501M)
Pigit BuyOnSocial
(2011, $296K)

Cryptocurrency Trading Platforms -
Latam
07
15
Back to index
Taxonomy
Key Stats
Latam Tech
$450M (▲352%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$569M
6
-
51
2
Cryptocurrencies (Cion Digital)
(# Cos: 641 | $626M)
Financial Services (Ripio protocol)
(# Cos: 452 | $626M)
Investment Industry (Xcapit)
(# Cos: 340 | $586M)
Online Trading Platforms (Mercado
Bitcoin)
(# Cos: 98 | $583M)
Regular Trading (Bitso)
(# Cos: 51 | $569M)
Bitso
(2014, $331M)
Mercado Bitcoin
(2013, $238M)
Volabit
(2014, $250K)
Bitso (2014)
$250M - Series C - May 2021
Mercado Bitcoin (2013)
$200M - Series B - Jul 2021

Internet First Residential Real Estate
Brokers - Latam
08
16
Back to index
Residential Real Estate Tech (Loft)
(# Cos: 152 | $1.7B)
Online Brokers (QuintoAndar)
(# Cos: 11 | $781M)
Taxonomy
Key Stats
Latam Tech
$441M (▲ >10K%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$781M
5
-
11
2
QuintoAndar
(2012, $755M)
EmCasa
(2017, $24.6M)
Tu Canton
(2013, $1.2M)
QuintoAndar (2012)
$300M - Series E - May 2021
QuintoAndar (2012)
$120M - Series E - Aug 2021
EmCasa (2017)
$21.0M - Series B - Jul 2021

EBANX (2012)
$400M - Series C - Jun 2021
Business Payments Solutions - Latam
09
17
Back to index
Payments (Uala)
(# Cos: 689 | $3.1B)
Business Payments (Clip)
(# Cos: 324 | $1.3B)
Diversified (EBANX)
(# Cos: 37 | $436M)
Taxonomy
Key Stats
Latam Tech
$400M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$436M
10
-
37
1
EBANX
(2012, $430M)
Sr. Pago
(2010, $5.0M)
Efecty

Internet First Retail Banks with Partner Bank's
License - Latam
10
18
Back to index
Taxonomy
Key Stats
Latam Tech
$392M (▲4.7%)
6(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$931M
10
-
51
6
Banking Tech (Pismo)
(# Cos: 320 | $3.9B)
Internet First Banks (Nubank)
(# Cos: 141 | $3.5B)
Through Bank Partnerships (Cuenca)
(# Cos: 104 | $1.2B)
Retail Banking (Neon)
(# Cos: 51 | $931M)
Neon
(2016, $717M)
Cuenca
(2018, $9.6M)
Fondeadora
(2011, $33.0M)
Neon (2016)
$300M - Series D - Feb 2022
Klar (2019)
$70.0M - Series B - Jul 2021
Fondeadora (2011)
$14.9M - Series A - Mar 2021
alt.bank (2019)
$5.5M - Series A - May 2021
CondoConta (2018)
$1.2M - Seed - Mar 2021
Bankaya (2019)
Undisclosed - Seed - Oct 2021

Internet First NFC Prepaid Cards - Latam
11
19
Back to index
Taxonomy
Key Stats
Latam Tech
$350M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$589M
2
1
8
1
Payments (Clip)
(# Cos: 689 | $3.1B)
Consumer Payments (RecargaPay)
(# Cos: 316 | $1.1B)
Payment Cards (Stori)
(# Cos: 113 | $911M)
Prepaid Cards (Z1)
(# Cos: 85 | $640M)
General Purpose (Acesso)
(# Cos: 49 | $596M)
Reloadable (Pagseguro)
(# Cos: 48 | $596M)
NFC (Uala)
(# Cos: 8 | $589M)
Uala
(2016, $544M)
Pagseguro Bitwallet
(2001, $45.0M)
Uala (2016)
$350M - Series D - Aug 2021

E-Commerce Rollups - Latam
12
20
Back to index
Brands Tech (Algramo)
(# Cos: 12 | $455M)
Tech First Ecommerce Brand Acquirers
(Merama)
(# Cos: 3 | $445M)
Taxonomy
Key Stats
Latam Tech
$345M ( -- )
4( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$445M
3
-
3
3
Merama
(2020, $345M)
Valoreo
(2020, $80.0M)
Wonder Brands
(2020, $20.0M)
Merama (2020)
$225M - Series B - Sep 2021
Merama (2020)
$60.0M - Series B - Dec 2021
Merama (2020)
$60.0M - Series A - Apr 2021
Valoreo (2020)
$30.0M - Series A - Jul 2021

Merchant Acquirer Companies - Latam
13
21
Back to index
Taxonomy
Key Stats
Latam Tech
$340M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$365M
1
-
1
1
Payments (Clip)
(# Cos: 689 | $3.1B)
Enablers (Cielo)
(# Cos: 49 | $653M)
White Label Solutions (Zoop)
(# Cos: 14 | $428M)
Merchant Acquirers (CloudWalk)
(# Cos: 1 | $365M)
CloudWalk
(2013, $365M)
CloudWalk (2013)
$190M - Series B - May 2021
CloudWalk (2013)
$150M - Series C - Nov 2021

Internet First Business Loans - Latam
14
22
Back to index
Taxonomy
Key Stats
Latam Tech
$272M (▲ >10K%)
5(▲400%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$580M
7
-
14
4
Alternative Lending (Guiabolso)
(# Cos: 522 | $2.7B)
Online Lenders (Creditas)
(# Cos: 426 | $2.5B)
Business Loans (BizCapital)
(# Cos: 108 | $885M)
Diversified (Konfío)
(# Cos: 31 | $608M)
Direct Lender (Credijusto)
(# Cos: 14 | $580M)
Credijusto
(2014, $42.0M)
Konfío
(2014, $378M)
Xepelin
(2019, $36.0M)
Konfío (2014)
$125M - Series E - Jun 2021
Konfío (2014)
Xepelin (2019)
$30.0M - Series A - Jul 2021
KREDITO (2019)
$4.0M - Seed - May 2021
Finaktiva (2016)
$3.0M - Seed - Jul 2021

2TM (2013)
$200M - Series B - Jul 2021
2TM (2013)
$50.3M - Series B - Nov 2021
Blockchain in Financial Services - Latam
15
23
Back to index
Blockchain Infrastructure (Ethereum Classic)
(# Cos: 45 | $254M)
Blockchain Network (RSK Labs)
(# Cos: 14 | $254M)
Finance (2TM)
(# Cos: 4 | $250M)
Taxonomy
Key Stats
Latam Tech
$250M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$250M
2
-
4
1
2TM
(2013, $250M)
Ethereum Classic Tratin

POS Payment Terminals - Latam
16
24
Back to index
Taxonomy
Key Stats
Latam Tech
$250M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$396M
10
1
68
1
Payments (Uala)
(# Cos: 689 | $3.1B)
Business Payments (EBANX)
(# Cos: 324 | $1.3B)
POS Payments (Getnet)
(# Cos: 87 | $396M)
POS Payment Terminal (Clip)
(# Cos: 68 | $396M)
Clip
(2012, $396M)
Getnet Billpocket
(2011, $125K)
Clip (2012)
$250M - Series D - Jun 2021

Plant Based Seafood Substitutes - Latam
17
25
Back to index
Taxonomy
Key Stats
Latam Tech
$246M (▲109%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$396M
2
-
2
1
Food Tech (iFood)
(# Cos: 492 | $1.3B)
Novel Foods (Kernel)
(# Cos: 18 | $501M)
Food Products (Fazenda Futuro)
(# Cos: 14 | $501M)
Dairy Substitute (Bifidice)
(# Cos: 3 | $396M)
Plant Based (NotCo)
(# Cos: 2 | $396M)
NotCo
(2015, $396M)
NoMoo Plant-Based
NotCo (2015)
$236M - Series D - Jul 2021
NotCo (2015)
$10.0M - Series C - Jun 2021

Employee Insurance Benefits
Administration - Latam
18
26
Back to index
Employer Insurance (Bamba)
(# Cos: 3 | $378M)
Benefits Administration (Konfío)
(# Cos: 2 | $378M)
Taxonomy
Key Stats
Latam Tech
$235M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$378M
1
-
2
1
Konfío
(2014, $378M)
Koala Benefits
Konfío (2014)
Konfío (2014)

Konfío (2014)
Konfío (2014)
minu (2019)
$11.5M - Series A - Mar 2021
Solvento (2017)
$4.5M - Series A - Dec 2021
Financial Benefits - Latam
19
27
Back to index
HRTech (minu)
(# Cos: 702 | $1.1B)
Employee Benefits (Betterfly)
(# Cos: 70 | $755M)
Financial Benefits (Konfío)
(# Cos: 29 | $444M)
Taxonomy
Key Stats
Latam Tech
$235M (▲ >10K%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$444M
10
-
29
4
Konfío
(2014, $378M)
minu
(2019, $20.0M)
Xerpa
(2015, $33.9M)

Accounts Receivables Payment Solutions
- Latam
20
28
Back to index
Taxonomy
Key Stats
Latam Tech
$235M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$379M
6
-
17
1
Payments (Uala)
(# Cos: 689 | $3.1B)
Business Payments (Clip)
(# Cos: 324 | $1.3B)
Mass Payouts (Duemint)
(# Cos: 22 | $379M)
Invoice Payments (Juno)
(# Cos: 22 | $379M)
Accounts Receivables (Konfío)
(# Cos: 17 | $379M)
Konfío
(2014, $378M)
Juno Duemint
Konfío (2014)
Konfío (2014)

Internet First Point of Sale Financing -
Latam
21
29
Back to index
Taxonomy
Key Stats
Latam Tech
$210M (▲501%)
6(▲500%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$265M
8
-
22
3
(# Cos: 522 | $2.7B)
Online Lenders (Stori)
(# Cos: 426 | $2.5B)
Consumer Loans (Creditas)
(# Cos: 271 | $1.6B)
Point of Sale Financing (Koin)
(# Cos: 34 | $271M)
Direct Lender (Addi)
(# Cos: 22 | $265M)
Addi
(2018, $203M)
Nelo
(2019, $25.6M)
Aplazo
(2020, $35.0M)
Addi (2018)
$80.0M - Series C - Dec 2021
Addi (2018)
$75.0M - Series B - Sep 2021
Aplazo (2020)
$27.0M - Series A - Nov 2021
Nelo (2019)
$20.0M - Series A - Oct 2021
Aplazo (2020)
$5.3M - Seed - Jun 2021
Nelo (2019)
$3.0M - Seed - Apr 2021

Online Pet Products Retailers - Latam
22
30
Back to index
Taxonomy
Key Stats
Latam Tech
$210M (▲296%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$292M
6
-
39
1
Pet Tech (DogHero)
(# Cos: 175 | $309M)
Pet Supplies Ecommerce (Zee Now)
(# Cos: 53 | $292M)
Horizontal (Petsy)
(# Cos: 46 | $292M)
Retailer (Laika)
(# Cos: 42 | $292M)
Cats and Dogs (Petz)
(# Cos: 39 | $292M)
B2C (Pet Love)
(# Cos: 39 | $292M)
Pet Love
(1999, $226M)
Petz Laika
(2017, $65.2M)
Pet Love (1999)
$150M - Series C - Aug 2021
Laika (2017)
$48.0M - Series B - Jan 2022
Laika (2017)
$12.0M - Series A - Jun 2021

Olist (2015)
$186M - Series E - Dec 2021
Olist (2015)
$23.0M - Series D - Apr 2021
Marketplaces Software Suite - Latam
23
31
Back to index
E-Commerce Enablers (Hotmart)
(# Cos: 318 | $2.2B)
Ecommerce Software Suite (Nuvemshop)
(# Cos: 81 | $1.1B)
Marketplaces (Olist)
(# Cos: 14 | $320M)
Taxonomy
Key Stats
Latam Tech
$209M (▲259%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$320M
7
-
14
1
Olist
(2015, $314M)
Brasil/CT Digital Commerce Group
(2007, $5.0M)

B2B Building Materials Marketplaces -
Latam
24
32
Back to index
Taxonomy
Key Stats
Latam Tech
$208M (▲2083%)
4( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$218M
5
-
15
1
B2B E-Commerce (Frubana)
(# Cos: 207 | $559M)
Home Construction & Improvement
(Construmart)
(# Cos: 24 | $218M)
Building Supplies (Sooper)
(# Cos: 23 | $218M)
Diversified (Tul)
(# Cos: 23 | $218M)
Marketplace (Oico)
(# Cos: 15 | $218M)
Oico
(2019, $7.1M)
Tul
(2020, $210M)
Sooper
(2021, $1.1M)
Tul (2020)
$181M - Series B - Jan 2022
Tul (2020)
$20.3M - Series A - Feb 2021
Oico (2019)
$5.5M - Series A - Jan 2022
Sooper (2021)
$1.1M - Series A - Jan 2022

Rappi (2015)
$500M - Series F - Jul 2021
Loggi (2013)
$205M - Series D - Mar 2021
Cargamos.com (2018)
$7.0M - Seed - Sep 2021
Hyperlocal Delivery - Latam
25
33
Back to index
Logistics Tech (Rappi)
(# Cos: 1280 | $4.1B)
Parcel (Loggi)
(# Cos: 428 | $3.4B)
Hyperlocal Delivery (iFood)
(# Cos: 234 | $3.4B)
Taxonomy
Key Stats
Latam Tech
$205M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$3.4B
28
-
234
5
iFood
(2011, $592M)
Loggi
(2013, $486M)
Rappi
(2015, $2.3B)

Pismo (2016)
$108M - Series B - Oct 2021
QI Tech (2018)
$50.0M - Series A - Nov 2021
Pomelo (2021)
$45.0M - Series A - Oct 2021
SWAP (2020)
$25.0M - Series A - Oct 2021
Pomelo (2021)
$9.0M - Seed - May 2021
Pomelo (2021)
$1.0M - Seed - Jun 2021
Fitbank (2016)
$666K - Seed - Mar 2021
Open Banking API Providers - Latam
26
34
Back to index
Banking Tech (Nubank)
(# Cos: 320 | $3.9B)
Open Banking (Pomelo)
(# Cos: 43 | $262M)
Banking APIs (Pismo)
(# Cos: 31 | $258M)
Taxonomy
Key Stats
Latam Tech
$189M (▲911%)
7(▲16.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$258M
17
-
31
5
Pismo
(2016, $109M)
Pomelo
(2021, $55.0M)
SWAP
(2020, $28.3M)

Health Insurance Marketplace For
Employers - Latam
27
35
Back to index
Taxonomy
Key Stats
Latam Tech
$185M (▲957%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$203M
1
-
1
1
Employee Health IT (1DOC3)
(# Cos: 91 | $335M)
Healthcare Benefits Administration (Bamba)
(# Cos: 15 | $283M)
Benefits Marketplace (4Uno)
(# Cos: 2 | $203M)
Health Insurance (Betterfly)
(# Cos: 1 | $203M)
Betterfly
(2018, $203M)
Betterfly (2018)
$125M - Series C - Feb 2022
Betterfly (2018)
$60.0M - Series B - Jun 2021

B2B Farm Produce Marketplaces - Latam
28
36
Back to index
Taxonomy
Key Stats
Latam Tech
$163M ( -- )
4( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$199M
7
-
16
2
B2B E-Commerce (Ofi.com.co)
(# Cos: 207 | $559M)
Food & Beverages (Clubbi)
(# Cos: 31 | $213M)
Groceries (Mayoreo Total)
(# Cos: 31 | $213M)
Farm Products (Cayena)
(# Cos: 25 | $208M)
Marketplace (Frubana)
(# Cos: 16 | $199M)
Frubana
(2018, $194M)
Cayena
(2004, $4.0M)
Cultivando Futuro
Frubana (2018)
$94.1M - Series C - Nov 2021
Frubana (2018)
$65.0M - Series B - Jun 2021
Cayena (2004)
$3.5M - Series A - Sep 2021
Pantore (2021)
$125K - Seed - Feb 2022

KYC for Financial Institutions - Latam
29
37
Back to index
RegTech (41st Parameter)
(# Cos: 44 | $351M)
KYC (idwall)
(# Cos: 18 | $291M)
Taxonomy
Key Stats
Latam Tech
$161M (▲49.9%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$291M
5
-
18
2
idwall
(2016, $53.9M)
Unico
(2007, $237M)
CPqD
Unico (2007)
idwall (2016)
$40.1M - Series C - Jun 2021

B2B Fruits and Vegetables Marketplace -
Latam
30
38
Back to index
Taxonomy
Key Stats
Latam Tech
$159M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$194M
3
-
10
1
Online Grocery (Merqueo)
(# Cos: 335 | $620M)
B2B Ecommerce (Mayoreo Total)
(# Cos: 41 | $214M)
Farm Produce (Gro Direto)
(# Cos: 27 | $195M)
Fruits and Vegetables (Cultivando Futuro)
(# Cos: 12 | $194M)
Marketplace (Frubana)
(# Cos: 10 | $194M)
Frubana
(2018, $194M)
Cultivando Futuro Agree Market
(2017, $100K)
Frubana (2018)
$94.1M - Series C - Nov 2021
Frubana (2018)
$65.0M - Series B - Jun 2021

Internet First Credit Cards - Latam
31
39
Back to index
Taxonomy
Key Stats
Latam Tech
$158M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$168M
4
-
24
1
Payments (Clip)
(# Cos: 689 | $3.1B)
Consumer Payments (Z1)
(# Cos: 316 | $1.1B)
Payment Cards (Uala)
(# Cos: 113 | $911M)
Credit Cards (Clara)
(# Cos: 28 | $271M)
General Purpose (Stori)
(# Cos: 24 | $168M)
Stori
(2019, $168M)
Digio Nu Mexico
Stori (2019)
$125M - Series C - Nov 2021
Stori (2019)
$32.5M - Series B - Feb 2021

Satellogic (2010)
$150M - Series D - Jan 2022
Satellite Imagery Data Providers - Latam
32
40
Back to index
Data as a Service (Destácame)
(# Cos: 79 | $268M)
Geography (Mapoteca)
(# Cos: 8 | $239M)
Satellite Imagery Data (Satellogic)
(# Cos: 2 | $239M)
Taxonomy
Key Stats
Latam Tech
$150M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$239M
2
-
2
1
Satellogic
(2010, $239M)
Mapoteca

Satellite Based Imaging Services - Latam
33
41
Back to index
Taxonomy
Key Stats
Latam Tech
$150M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$239M
2
-
2
1
NewSpace (Novo Space)
(# Cos: 9 | $239M)
Space Services (AtacamaScope)
(# Cos: 3 | $239M)
Imaging (Elio)
(# Cos: 3 | $239M)
Satellite Based (Satellogic)
(# Cos: 2 | $239M)
Satellogic
(2010, $239M)
Elio
Satellogic (2010)
$150M - Series D - Jan 2022

Internet First Banks for Businesses with Partner
Bank's License - Latam
34
42
Back to index
Taxonomy
Key Stats
Latam Tech
$143M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$153M
2
-
17
1
Banking Tech (Cuenca)
(# Cos: 320 | $3.9B)
Internet First Banks (Nubank)
(# Cos: 141 | $3.5B)
Through Bank Partnerships (Neon)
(# Cos: 104 | $1.2B)
Business Banking (Cora)
(# Cos: 17 | $153M)
Cora
(2019, $153M)
Banco Topazio PJBank
Cora (2019)
$116M - Series B - Aug 2021
Cora (2019)
$26.7M - Series A - Apr 2021

Bus Aggregators - Latam
35
43
Back to index
Taxonomy
Key Stats
Latam Tech
$138M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$138M
1
-
3
1
Online Travel (Hurb)
(# Cos: 598 | $492M)
Transportation (Kovi)
(# Cos: 113 | $303M)
Bus (ClickBus)
(# Cos: 31 | $149M)
Aggregator (Buser)
(# Cos: 3 | $138M)
Buser
(2017, $138M)
Ebus Encar
Buser (2017)

Online Shuttle Aggregators - Latam
36
44
Back to index
Taxonomy
Key Stats
Latam Tech
$138M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$148M
3
-
11
2
Road Transport Tech (Easy Taxi)
(# Cos: 1008 | $1.3B)
Mass Transit (ClickBus)
(# Cos: 121 | $169M)
Shuttle (Urbvan)
(# Cos: 20 | $148M)
Aggregator (Buser)
(# Cos: 11 | $148M)
Buser
(2017, $138M)
Urbvan
(2016, $9.9M)
Bussi
Buser (2017)

isaac (2020)
$125M - Series B - Nov 2021
Chipax (2016)
$125K - Seed - Sep 2021
Financial Planning & Analysis Software -
Latam
37
45
Back to index
Finance & Accounting Tech (Sidetrade)
(# Cos: 575 | $366M)
Financial Planning & Analysis (Accountfy)
(# Cos: 56 | $136M)
Suite (isaac)
(# Cos: 19 | $125M)
Taxonomy
Key Stats
Latam Tech
$125M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$125M
6
-
19
1
isaac
(2020, $125M)
Chipax
(2016, $125K)
Soften Sistemas

Physiological Biometrics - Latam
38
46
Back to index
Taxonomy
Key Stats
Latam Tech
$121M (▲12.5%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$354M
5
-
16
2
Cybersecurity (PSafe)
(# Cos: 317 | $882M)
IAM (Auth0)
(# Cos: 63 | $761M)
Biometrics (Unico)
(# Cos: 21 | $354M)
Physiological (Acesso)
(# Cos: 16 | $354M)
Acesso
(2007, $117M)
Unico
(2007, $237M)
BiometryCloud
(2012, $40.0K)
Unico (2007)

Facial Biometric Systems - Latam
39
47
Back to index
Taxonomy
Key Stats
Latam Tech
$121M (▼43.8%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$354M
5
-
13
2
Security & Surveillance Technology (CityCop)
(# Cos: 321 | $369M)
PIAM (Safecard)
(# Cos: 58 | $355M)
Biometrics System (Unico)
(# Cos: 25 | $355M)
Facial Biometrics (Acesso)
(# Cos: 13 | $354M)
Acesso
(2007, $117M)
Unico
(2007, $237M)
BiometryCloud
(2012, $40.0K)
Unico (2007)

Facial Recognition - Latam
40
48
Back to index
Image Recognition (Unico)
(# Cos: 19 | $359M)
Facial Recognition (Acesso)
(# Cos: 10 | $354M)
Taxonomy
Key Stats
Latam Tech
$121M (▲12.5%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$354M
4
-
10
2
Acesso
(2007, $117M)
Unico
(2007, $237M)
BiometryCloud
(2012, $40.0K)
Unico (2007)

Ectare (2017)
$120M - Series D - Sep 2021
Online Agriculture Payments - Latam
41
49
Back to index
Crop Tech (Taranis)
(# Cos: 587 | $579M)
Finance (Agrolend)
(# Cos: 18 | $139M)
Payments (Ectare)
(# Cos: 3 | $120M)
Taxonomy
Key Stats
Latam Tech
$120M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$120M
2
-
3
1
Ectare
(2017, $120M)
Pago Rural Agrocoin

Open Co (2021)
$115M - Series D - Dec 2021
Verde (2021)
$125K - Seed - Sep 2021
Loan Life Cycle Management - Latam
42
50
Back to index
Banking Tech (Nubank)
(# Cos: 320 | $3.9B)
Loan Life Cycle Management (Zinobe)
(# Cos: 49 | $116M)
Suite (Open Co)
(# Cos: 15 | $115M)
Taxonomy
Key Stats
Latam Tech
$115M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$115M
3
-
15
0
Open Co
(2021, $115M)
Zinobe Verde
(2021, $125K)

Omie (2013)
ERP for SMBs - Latam
43
51
Back to index
ERP (Linx)
(# Cos: 666 | $222M)
Multi-Industry (TOTVS)
(# Cos: 348 | $138M)
SMB-Focused (Omie)
(# Cos: 176 | $138M)
Taxonomy
Key Stats
Latam Tech
$112M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$138M
14
-
176
1
Omie
(2013, $138M)
Bind Nubox

Omie (2013)
CRM for SMB - Latam
44
52
Back to index
Sales Force Automation (Knoq)
(# Cos: 347 | $263M)
CRM (RD Station)
(# Cos: 172 | $245M)
SMB Suite (Omie)
(# Cos: 49 | $141M)
Taxonomy
Key Stats
Latam Tech
$112M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$141M
4
-
49
1
Omie
(2013, $138M)
Sirena
(2016, $3.0M)
Agendor

Internet First Personal Loans - Latam
45
53
Back to index
Taxonomy
Key Stats
Latam Tech
$105M (▲7954%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$118M
7
-
31
1
(# Cos: 522 | $2.7B)
Online Lenders (Stori)
(# Cos: 426 | $2.5B)
Consumer Loans (Creditas)
(# Cos: 271 | $1.6B)
Personal Loans (Kubo.financiero)
(# Cos: 82 | $167M)
Direct Lender (Kueski)
(# Cos: 31 | $118M)
Kueski
(2012, $114M)
Baubap
(2018, $3.1M)
ConFiar
Kueski (2012)
$102M - Series C - Dec 2021
Baubap (2018)
$3.0M - Seed - Mar 2021
Baubap (2018)
$125K - Seed - Jul 2021

Station Based Intercity Car Rentals -
Latam
46
54
Back to index
Taxonomy
Key Stats
Latam Tech
$104M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$148M
5
-
20
1
Online Travel (Hurb)
(# Cos: 598 | $492M)
Transportation (Buser)
(# Cos: 113 | $303M)
Car (Carengo)
(# Cos: 47 | $148M)
Rental (Awto)
(# Cos: 44 | $148M)
Own Fleet (Turbi)
(# Cos: 23 | $148M)
Station Based (Kovi)
(# Cos: 20 | $148M)
Kovi
(2018, $145M)
Turbi
(2016, $987K)
Awto
Kovi (2018)
$104M - Series B - Aug 2021

Internet First Corporate Credit Card
Issuers - Latam
47
55
Back to index
Taxonomy
Key Stats
Latam Tech
$104M (▲ >10K%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$104M
2
-
4
1
Payments (Clip)
(# Cos: 689 | $3.1B)
Consumer Payments (Z1)
(# Cos: 316 | $1.1B)
Payment Cards (Uala)
(# Cos: 113 | $911M)
Credit Cards (Stori)
(# Cos: 28 | $271M)
Corporate Cards (Clara)
(# Cos: 4 | $104M)
Clara
(2019, $104M)
delt.ai
(2019, $125K)
Lendix
Clara (2019)
$70.0M - Series B - Dec 2021
Clara (2019)
$30.0M - Series A - May 2021
Clara (2019)
$3.5M - Seed - Mar 2021

HRMS for SMBs - Latam
48
56
Back to index
Taxonomy
Key Stats
Latam Tech
$100M (▲3233%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$110M
4
-
13
2
HRTech (Konfío)
(# Cos: 702 | $1.1B)
HRMS (Symplifica)
(# Cos: 76 | $161M)
Suite (LG place of people)
(# Cos: 46 | $161M)
SMB (Worky)
(# Cos: 13 | $110M)
Worky
(2017, $3.0M)
Solides
(2008, $104M)
Runa
(2017, $3.5M)
Solides (2008)
$100M - Series B - Feb 2022

Gupy (2015)
$93.2M - Series C - Jan 2022
Applicant Tracking System - Latam
49
57
Back to index
HRTech (Konfío)
(# Cos: 702 | $1.1B)
Applicant Tracking System (Apli)
(# Cos: 66 | $133M)
Suite (Gupy)
(# Cos: 30 | $111M)
Taxonomy
Key Stats
Latam Tech
$93.2M (▲1270%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$111M
6
-
30
1
Gupy
(2015, $104M)
Apli
(2016, $1.5M)
Kenoby
(2014, $5.9M)

Card Linked Digital Wallets - Latam
50
58
Back to index
Taxonomy
Key Stats
Latam Tech
$80.0M (▲ >10K%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$173M
7
-
24
2
Payments (Clip)
(# Cos: 689 | $3.1B)
Consumer Payments (Uala)
(# Cos: 316 | $1.1B)
Wallets (PayIt)
(# Cos: 125 | $179M)
Card Linked (RecargaPay)
(# Cos: 24 | $173M)
RecargaPay
(2010, $133M)
MOVii
(2002, $32.0M)
Moni
(2013, $7.5M)
RecargaPay (2010)
$70.0M - Series C - Feb 2021
MOVii (2002)
$17.0M - Series C - Feb 2022
MOVii (2002)
$15.0M - Series B - Oct 2021
RecargaPay (2010)
$10.0M - Series C - Nov 2021

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