Torque final
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- 2. Our Vision To provide the youth with the most thrilling new age gaming experience using the latest and advanced technology in a state-of-the-art, pleasant and ambient atmosphere.
- 3. - The Team- • Gaming • Property champion Owners and technical expert Prashant Ranjeet Sandeep Chetan Dr Matin • Cyber cafe • Management operation experience of 6 years
- 4. Market Need Business Promotion Offering Risk profile Financial and Strategy Feasibility
- 5. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
- 6. Market Need andOpportunity • Gaming • Growing affluent • Movie theatres class in Pune • Amusement parks • Growing student • Hotels population • Live shows • Growing Gap • Pubs disposable income trend • Obsolescence • Growing appetite and limited and awareness for avenues entertainment
- 7. Gaming in Pune 3DDestination Fun • well settled/ market leader WonderFunkey • comparatively new • Unorganized/ Outdated technology/ Local Players mediocre setup Opportunity Our Strength in Industry Technical and • Market Gap Management expertise Resources • Competitors lack- Innovative Product Latest technology Innovation
- 8. • Recession/Slowdown • High end Gaming recession proof • No compromise attitude • Own experience
- 9. Market Research • Surveysample- 1000 College Students 10 colleges in Pune • Age group :15-30 • Motive: To know the opinion of the youth on – gaming stations, – the content, – the facilities and – future of our venture. According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet gaming market is seen to be growing at
- 10. Upper Youth- 15 to 35 Students Employed Middle 10 lac approx Lower
- 11. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
- 12. Innovation- Our Perspective •Management • Scientist Students • Researchers • Future Entrepreneurs Analyzing Market Need Our Value and Innovation Offering an Innovative Quotient Profitable and Satisfying -Customer Delight Product - Profit for Stakeholders
- 14. You must haveexperienced
- 15. You must haveexperienced Hi Tech Gaming PCs
- 16. You must haveexperienced Hi Tech Gaming PCs G Force Consoles
- 17. You must haveexperienced Hi Tech Gaming PCs G Force Consoles PS3
- 18. You must haveexperienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live
- 19. You must haveexperienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even
- 20. You must haveexperienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even Game environment setups
- 21. You must haveexperienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even Game environment setups
- 23. If u don’twanna compromise you need to be here…
- 25. State-of-the-art equipment fromthe world-renowned supplier of bowling equipment – Brunswick • New Concept of Black Light Bowling
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- 28. Sports Cafe • Trendy sports café • Bowling Alley view • Live Cricket matches on a Megascreen
- 30. Shoppe • Video Games Library • Books • Gadgets • Accessories etc
- 31. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
- 32. Viable and Feasible • A carefully thought out plan • Robust and documented (excel file) • Detailed financial analysis • Very Very Conservative response based
- 33. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
- 34. Threat of Substituteproducts + - Variety and Advanced Technology Competitive Pricing
- 35. Threat of NewEntrants + - Continuous Medium level Entry innovation Barriers (Process and Technology) High exit barriers
- 36. Threat of Intra-firmRivalry + - Less Competitors Lower Entry Barriers Rate of Industry Growth high High switching costs
- 37. Bargaining Power ofCustomers + - Young Crowd Price sensitivity of from elite families other income strata Disposable income Lack of Substitute
- 38. Bargaining Power ofSuppliers + - Low Bargaining High tech products Power priced exorbitantly Limited Buyers due to demand
- 39. Strength Weakness TOWS 1.Financial Constraints 1.Innovative offering MATRIX 2.Technological Advantage 3.Low Pricing Opportunity SO Strategy WO Strategy Capitalizing the Support factors like 1.High disposable income technological advance Gaming and animation offering to attract untapped industry with sustainable 2.Market Segment(Gaming youth having disposable growth will provide the youth) income. financial support. 3.Market Potential Threat ST Strategy WT Strategy Timely up gradation with Look for stable source of 1.Technological the changing environment income and also innovative Environment will help to keep up the business models by revenue and also reduce always improving on the 2.Low entry barriers competition. value chain of model.
- 40. ech Strength Opportunity Technical and Disposable Managerial income expertise High spending Gaming Youth population knowledge Market gap Resources Market potential Innovative Product Strength – Opportunity Strategy
- 41. Threat Strength Rapidly changing Technological Technological Expertise Environment New Games and Continuous Entertainment Innovation and options Adaptation Strength – Threat Strategy
- 42. Threat Strength Low entry barriers Low Pricing - New entrants Continuous Innovation Strength - Threat Strategy
- 43. Personnel (20) Manager 1 Accountant 2 Administrators 2 Simulator Section Attendants 3 Computer Section Attendants 2 Bowling Section Attendants 2 Security Personnel 5 Cleaner 3
- 44. Pricing Entry charge will be Rs 20/30 per head. Weekdays Rs. /hr Weekends Rs. /hr Computer Gaming 30 30 XBOX360 50 50 Simulators 150 200 Bowling 11am to 5pm 120 140 5pm to 10pm 140 150 Discounts for group bookings Frequent Gamer discounts Theme nights and promotion night bookings, etc.
- 45. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
- 46. PROMOTION STRATEGY • Hoardings displayed near colleges • Roadlight kiosks • Attractive print ads • Radio Mirchi • Digital Ads in Multiplexes • Roadshows • Volvo Bus Ads • Bus stop signages • Banners in College Canteens • Gaming competitions • Sponsoring college fests, coupons, etc. • Corporate Tie ups • Word of Mouth Publicity
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- 48. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch
- 49. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch From Launch to One month Phase 2 - Brand Building after Launch
- 50. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch From Launch to One month Phase 2 - Brand Building after Launch Phase 3 - Market activation
- 51. Pre - Launch Pre - Launch Press Meet Press Meet Newspaper Ads
- 52. DNA www.dna.com Daily News and Analysis - Since 1879 COMES TO TOWN Lorem Ipsum In libris In libris graecis appetere graecis appetere mea. At mea. At vim odio lorem vim odio lorem omnes, pri id omnes, pri id iuvaret iuvaret partiendo. Vivendo partiendo. Vivendo menandri menandri et sed. Lorem et sed. Lorem volumus volumus blandit cu has.Sit blandit cu has.Sit cu alia cu alia porro fuisset. porro fuisset. Ea pro natum invidunt Ea pro natum invidunt repudiandae, his et facilisis repudiandae, his et facilisis vituperatoribus. Mei eu vituperatoribus. Mei eu ubique altera senserit, ubique altera senserit, consul eripuit accusata has consul eripuit accusata has ne. ne. In libris graecis appetere Ea pro natum invidunt mea. At vim odio lorem repudiandae, his et facilisis omnes, pri id iuvaret vituperatoribus. partiendo. Vivendo menandri et sed.
- 53. Pre - Launch Pre - Launch Press Meet Press Meet Newspaper Ads Roadshows Hoardings
- 55. Torque Hoarding @FC Road
- 56. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Roadshows Hoardings
- 57. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Outdoor Roadshows branding Hoardings
- 58. Torque Hoarding @Wadia College
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- 61. Mumbai - Pune Punestation – Shivajinagar – Deccan – Kothrud – Aundh
- 63. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Outdoor Roadshows branding Hoardings Radio Print Ads
- 64. Daily 3 hrlyBroadcasting Of Jingle and Ad For 1 month Rs 2,00,000
- 65. Pre - Launch Pre - Launch Brand Building Market Activation Press Meet Celebrity Gaming Press Meet Newspaper Visits Ads Competitions, Corporate Outdoor Tie-ups Roadshows branding Hoardings Radio Print Ads
- 66. Pre - Launch Pre - Launch Brand Building Market Activation Press Meet Celebrity Gaming Press Meet Newspaper Visits Ads Competitions, Corporate Outdoor Tie-ups Roadshows branding Hoardings Word of Mouth Publicity Radio Print Ads
- 67. MEDIA PLAN FORHOARDINGS Place Wadia College Fergusson Symbiosis College Size (ft) 24 X 10 24 X 10 24 X 10 Rate Rs.52,000 Rs.54,000 Rs.43,000 Time span 1 months 1 months 1 months Total cost Rs. 52,000 Rs. 54,000 Rs. 43,000 Number of 7,500: 8000: 12,000: vehicles 4000 cars 1000 buses 2000 buses Passing/hour 3000 Others 4000 cars 5000 cars 500 buses 3000 other 5000 others Source : Kohinoor Ads 9822496832 Total = 1,49,000
- 68. MEDIA PLAN FORNEWSPAPERS Media DNA Pune Times Page Third Page Third page Size of ad. 25cm x 15cm 25 cm x 15 cm Rate 300/sq.cm 500/sq.cm Continuity Once a week Once a week 4 weeks 4 weeks Frequency 4 4 Total cost Rs.4,50,000 Rs.7,50,000 Circulation 4,00,000 7,00,000 Total = Rs. 12,00,000
- 69. MEDIA PLAN FORTHEATERS Place INOX ESQUARE CITYPRIDE Rate/week Rs. 10000 Rs. 10000 Rs. 10000 Time span 4 weeks 4 weeks 4 weeks Total cost Rs. 40,000 Rs. 40,000 Rs. 40,000 Source : Mirage Media 020 66019586 Total = 1,20,000
- 70. Initial Product LaunchBudget S.N Description Qty/Size/No Rate Amount (Rs) 1 Hoardings 1,49,000 2 Road light Kiosks 1,50,000 3 Newspaper Ads 6,00,000 4 Radio Mirchi 2,00,000 5 Multiplex Ads 1,20,000 6 Roadshows 1,00,000 7 Volvo Bus Ad 20,000 8 Bus stop signages 90,000 9 Gaming Competition Prizes 50,000 10 T shirts and Caps 50,000 11 Banners, Flex, Stickers, etc 50,000 Total 15,79,000
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Editor's Notes
- #2 According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet is seen growing at 27.9 percent.
- #4 According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet is seen growing at 27.9 percent.
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- #8 OpportunityCompetitors lack- Latest technology: Simulators and High end Graphics.Nature of business- Customers yearning for something new and no Innovation from competitors.
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