Speaker trung huynh opensource business modelAiTi Education
Open source and free software business models can be profitable and sustainable over time. Some common business models include:
1) The service model, where companies commercialize services related to open source software without tying them to a specific product.
2) The distribution with value added model, where companies sell a standard open source product along with value-added services like support.
3) The double license model, where software has an open source license for general use but a more restricted proprietary license for advanced functionalities or commercial use.
4) The mutualization model, where companies develop a basic open source product and then build custom modules on demand from users. These business models allow open source companies to thrive while
[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to successAiTi Education
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across many regions and devices.
[Vietnam Mobile Day 2014] Touch the future of the web - Nguyễn Việt Anh - Cou...AiTi Education
The document discusses how the web is reinventing itself as the browser becomes less important. It notes that 25 years after the first website, apps now dominate mobile experiences over the mobile web. New technologies like streaming content and invisible technology are shaping the future of the web. The document advocates that companies embrace new web technologies and recognize that employees are consumers in a world where personal devices are increasingly used for work.
Speaker trung huynh opensource business modelAiTi Education
Open source and free software business models can be profitable and sustainable over time. Some common business models include:
1) The service model, where companies commercialize services related to open source software without tying them to a specific product.
2) The distribution with value added model, where companies sell a standard open source product along with value-added services like support.
3) The double license model, where software has an open source license for general use but a more restricted proprietary license for advanced functionalities or commercial use.
4) The mutualization model, where companies develop a basic open source product and then build custom modules on demand from users. These business models allow open source companies to thrive while
[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to successAiTi Education
This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across many regions and devices.
[Vietnam Mobile Day 2014] Touch the future of the web - Nguyễn Việt Anh - Cou...AiTi Education
The document discusses how the web is reinventing itself as the browser becomes less important. It notes that 25 years after the first website, apps now dominate mobile experiences over the mobile web. New technologies like streaming content and invisible technology are shaping the future of the web. The document advocates that companies embrace new web technologies and recognize that employees are consumers in a world where personal devices are increasingly used for work.
The document discusses static testing techniques, which involve analyzing code or documents without executing them. It describes different types of reviews, including informal reviews, technical reviews, decision-making reviews, walkthroughs, and inspections. Inspections are the most formal type of review and involve individual checking, a review meeting, and follow-up. Static analysis techniques like data flow analysis and control flow analysis can find faults by checking for violations of standards and things that may be faults, without executing the code. These techniques help find issues early in the development process.
This document discusses various types of software testing conducted at different stages of the development lifecycle. It covers component testing, integration testing in small and large components, system testing which includes functional and non-functional testing, acceptance testing, and maintenance testing. Different integration strategies like big bang, incremental, top-down, bottom-up and minimum capability are described. The document provides details on various non-functional tests including performance, security, usability, configuration and others. It emphasizes the importance of user involvement in acceptance testing to validate the system.
The document discusses various stages of testing in the software development lifecycle according to the V-model. It describes component testing as the lowest level of testing done in isolation on individual software modules. An overview of the component testing process is provided, including planning, specification, execution, recording, and completion checking stages. Black box and white box test design techniques for specifying test cases at the component level are also outlined.
This document discusses key fundamentals of software testing. It explains why testing is necessary to build confidence and find faults. It covers the testing process, including re-testing fixes and regression testing to check for unintended effects of changes. The document stresses predicting expected results in advance and prioritizing tests to focus on the most important and riskiest areas given time constraints. Independence in testing and managing relationships with developers is also addressed.
The document discusses fundamentals of software testing including:
1. Why testing is necessary due to human errors and faults in software.
2. The fundamental test process involves planning, specification, execution, recording, and checking for completion.
3. Prioritizing tests is important so that the most critical tests are performed within the available time for testing.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
[Vietnam Mobile Day 2014] Mobile kết nối thế giới số và thế giới thực và vai ...AiTi Education
This document discusses how mobile bridges the digital and physical world and the role brands can play. It provides statistics about smartphone usage in Southeast Asia, such as Malaysians spending 4 hours per day on their smartphones on average and Southeast Asian users downloading an average of 11 apps per month. The document also discusses opportunities for brands in Asia, the role brands can play in mobile, and details about the Mobile Marketing Association which promotes the mobile marketing industry worldwide.
[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marke...AiTi Education
This document describes a Social Wifi system that allows businesses to offer free WiFi to customers in exchange for marketing interactions. The system connects users to public WiFi, displays brand messages and ads, and encourages users to share the messages on social media. It collects user data to help brands improve targeted promotional campaigns. A variety of business types use Social Wifi to engage customers in a fun, non-intrusive way while gaining valuable marketing insights.
[Vietnam Mobile Day 2014] Chiến lược thu hút người dùng cho ứng dụng tại thị ...AiTi Education
Mr. Quoc Nguyen of Gmark Corporation presented a user acquisition strategy for mobile apps in Vietnam. The presentation outlined Gmark's overview, key marketing channels such as Facebook and Google Adwords, important metrics like click-through and conversion rates, effective measurement tools like Google Analytics and Appsflyer, and an effective user acquisition model targeting 100,000 daily active users. The model recommends quickly gaining downloads, sharpening the app and campaign, building user retention strategies, and monitoring key performance indicators.
[Vietnam Mobile Day 2014] Gamification and Mobile Learning - Nguyễn Hữu Ân -...AiTi Education
This document provides information about an individual's contact details and areas of expertise in mobile game development using technologies like Java, C++, C#, Android, and Unity. It also summarizes an English learning mobile application that offers courses, social games, an online dictionary, contests and pictures to help users learn English in an engaging way through gamification. The application allows users to challenge each other, take exams, access a library of materials, and participate in daily and room contests to improve their English skills across areas like grammar, vocabulary, reading and writing.
The document discusses static testing techniques, which involve analyzing code or documents without executing them. It describes different types of reviews, including informal reviews, technical reviews, decision-making reviews, walkthroughs, and inspections. Inspections are the most formal type of review and involve individual checking, a review meeting, and follow-up. Static analysis techniques like data flow analysis and control flow analysis can find faults by checking for violations of standards and things that may be faults, without executing the code. These techniques help find issues early in the development process.
This document discusses various types of software testing conducted at different stages of the development lifecycle. It covers component testing, integration testing in small and large components, system testing which includes functional and non-functional testing, acceptance testing, and maintenance testing. Different integration strategies like big bang, incremental, top-down, bottom-up and minimum capability are described. The document provides details on various non-functional tests including performance, security, usability, configuration and others. It emphasizes the importance of user involvement in acceptance testing to validate the system.
The document discusses various stages of testing in the software development lifecycle according to the V-model. It describes component testing as the lowest level of testing done in isolation on individual software modules. An overview of the component testing process is provided, including planning, specification, execution, recording, and completion checking stages. Black box and white box test design techniques for specifying test cases at the component level are also outlined.
This document discusses key fundamentals of software testing. It explains why testing is necessary to build confidence and find faults. It covers the testing process, including re-testing fixes and regression testing to check for unintended effects of changes. The document stresses predicting expected results in advance and prioritizing tests to focus on the most important and riskiest areas given time constraints. Independence in testing and managing relationships with developers is also addressed.
The document discusses fundamentals of software testing including:
1. Why testing is necessary due to human errors and faults in software.
2. The fundamental test process involves planning, specification, execution, recording, and checking for completion.
3. Prioritizing tests is important so that the most critical tests are performed within the available time for testing.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
[Vietnam Mobile Day 2014] Mobile kết nối thế giới số và thế giới thực và vai ...AiTi Education
This document discusses how mobile bridges the digital and physical world and the role brands can play. It provides statistics about smartphone usage in Southeast Asia, such as Malaysians spending 4 hours per day on their smartphones on average and Southeast Asian users downloading an average of 11 apps per month. The document also discusses opportunities for brands in Asia, the role brands can play in mobile, and details about the Mobile Marketing Association which promotes the mobile marketing industry worldwide.
[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marke...AiTi Education
This document describes a Social Wifi system that allows businesses to offer free WiFi to customers in exchange for marketing interactions. The system connects users to public WiFi, displays brand messages and ads, and encourages users to share the messages on social media. It collects user data to help brands improve targeted promotional campaigns. A variety of business types use Social Wifi to engage customers in a fun, non-intrusive way while gaining valuable marketing insights.
[Vietnam Mobile Day 2014] Chiến lược thu hút người dùng cho ứng dụng tại thị ...AiTi Education
Mr. Quoc Nguyen of Gmark Corporation presented a user acquisition strategy for mobile apps in Vietnam. The presentation outlined Gmark's overview, key marketing channels such as Facebook and Google Adwords, important metrics like click-through and conversion rates, effective measurement tools like Google Analytics and Appsflyer, and an effective user acquisition model targeting 100,000 daily active users. The model recommends quickly gaining downloads, sharpening the app and campaign, building user retention strategies, and monitoring key performance indicators.
[Vietnam Mobile Day 2014] Gamification and Mobile Learning - Nguyễn Hữu Ân -...AiTi Education
This document provides information about an individual's contact details and areas of expertise in mobile game development using technologies like Java, C++, C#, Android, and Unity. It also summarizes an English learning mobile application that offers courses, social games, an online dictionary, contests and pictures to help users learn English in an engaging way through gamification. The application allows users to challenge each other, take exams, access a library of materials, and participate in daily and room contests to improve their English skills across areas like grammar, vocabulary, reading and writing.
4. 4
Khác
5%
Entertainment
8%
Social
Networking
8%
Vietnamese
Content
13%
Games
48%
Danh mục app download
Q1/2014
Theo danh mục app tải
về, games vẫn là hạng
mục được người dùng
tải về nhiều nhất. Thứ
nhì là các ứng dụng
giải trí và mạng xã hội
Trong số đó, các dòng
game được tải nhiều
nhất là: RPG, casual,
ARPG, adventure,
card-battle, casino
game…
74%
Lập trình viên viết
universal app, tương
thích cả smartphone
và tablet. Còn lại chỉ
làm app trên một nền
tảng.
Nguồn: Appota, 4-2014
Lập trình viên ở
Vietnam
Vài con số về thị trường game/app
6. Cuộc chiến ứng dụng OTT vẫn nóng hơn bao giờ hết với 1
người chơi mới
Tuy nhiên nếu bạn chưa có đủ $5.000.000 (năm triệu
đô) trong tay thì đừng nên tham gia. Sản phẩm chỉ là
phần nhỏ trong việc kiếm user ở VN.
Xu thế chung game/app mobile Việt
2014
6Sử dụng nhiều nhất ở Vietnam
7. Game mobile Việt bùng nổ, nhiều
game ra thế giới và được yêu thích:
School Cheater, Ninja
Revenge, Panda Jump hay
INKredible…
Ứng dụng chỉnh sửa ảnh Fuzel
cũng là một ứng dụng Việt từng đứng
top bảng xếp hạng iOS và được vào
khu vực Editor’s Choice trên
Apple.
Flappy BIRD 7
Xu thế chung game/app mobile Việt
2014
8. ỨC CHẾ ĐỒ HỌA
ĐƠN GIẢN
SIÊU KHÓ DỄ CHƠI
• Flappy bird cho ra đời trào lưu làm game mới.
Sẽ là trào lưu chủ đạo của 2014 (game đơn
giản dễ chơi, ức chế…)
• Mặc dù vậy trào lưu cũng để lại nhiều ảnh
hưởng tiêu cực, các bạn DEV có ước mơ là tốt
nhưng hãy thực tế, đừng bỏ hết việc
để đi làm game.
8
Xu thế chung game/app mobile Việt
2014
9. 9
Làn sóng clone sẽ còn kéo dài trong 2014
CLONE KHÔNG XẤU VÀ HÃY NGHĨ RA CÁCH SÁNG
TẠO HƠN, HẤP DẪN HƠN
Xu thế chung game/app mobile Việt
2014
10. Vài ví dụ thành công về game/app
10
Các Studio game ngày càng đầu tư về
chất lượng và đồ họa Game nhiều hơn.
11. Vài ví dụ thành công về game/app
11
Chiến Binh CS của Joy Entertainment và
ước mơ vươn ra biển lớn. Được phát
hành bởi CMN & Wasabi cho thị trường
Việt Nam và quốc tế do Appota phát
hành.
Mơ lớn nhưng hãy thực tế, tìm cơ hội
hợp tác với các đơn vị phát hành, và
nhà đầu tư, cơ hội thành công sẽ cao
hơn rất nhiều.
Fuzel ứng dụng từng được feature
trên Apple Store và editor’s choice
12. Kết luận
12
Cứ làm thôi
Và làm chất
Hợp tác với
các đơn vị
phát hành
Bán game