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1. Website
Development
+91 8810606010 info@dizitaladda.com
OUR CENTERS
Delhi, Uttar Pradesh, Bihar, Rajasthan Haryana,
Punjab, UK, Himachal Pradesh, Gujrat, West Bengal
OFFICIAL PARTNER
www.dizitaladda.com
Duration: 6 Months
Your Skill Partner
Online | Offline

2. We know, Whats on your Mind!
Who are my
Mentor?
How to enroll in
this Program?
What exactly will
I Learn?
Why should I
choose
DizitalAdda?
What is Web
Development?
Why is Web
Development a
promising career
choice?
Am I going to get
the Career
Support?
Am I going to get
the Career
Support?
Will I get a certificate
to enhance my
resume?

3. We have a Solution for
your all Questions!

4. MEET OUR
FOUNDER & CEO
Mr. Gulshan Kumar
Mr. Gulshan Kumar is a distinguished individual who has
traversed an impressive academic journey, culminating
in the attainment of a Ph.D. Through his exceptional
capabilities. His educational background includes a
Master's degree in International Business, indicative of
his profound understanding and strategic acumen in
global commerce. Professionally affiliated with
esteemed institutions such as IIT Roorkee and IIM Indore,
Mr. Kumar demonstrates a commitment to excellence
and innovation in his endeavors. His vision for fostering
exports underscores his proactive approach toward
economic advancement and global engagement.
Initiating his journey with a modest cohort of six
students, Mr. Gulshan Kumar has since cultivated a
thriving community of over 30,000 students. Notably, his
altruistic spirit is evident through providing free
education to an average of over 200 students annually,
exemplifying his dedication to empowering individuals
through knowledge and opportunity. In addition to his
remarkable achievements, Mr. Gulshan Kumar has been
bestowed with the prestigious India Icon Award by Kiran
Bedi, the first IPS officer of India. This esteemed
recognition underscores Mr. Kumar's exceptional
contributions and noteworthy impact, further solidifying
his status as a luminary in his field. Such accolades
serve as a testament to his unwavering dedication,
visionary leadership, and significant influence on
educational landscape and the broader community.

5. Best regards,
Mr. Gulshan Kumar
Founder, DizitalAdda.
FROM THE DESK OF
OUR FOUNDER
Dear Student's I hope this message finds you well and filled
with excitement for the journey ahead! On behalf of the
entire DizitalAdda team, I want to extend a warm course.
Congratulations on taking this crucial step toward enhancing
your skills and unlocking new opportunities in the dynamic
world of digital marketing. At DizitalAdda, we believe in
empowering individuals with the knowledge and tools they
need to thrive in the digital landscape. Throughout this
course, you can expect a comprehensive and hands- on
learning experience that goes beyond textbooks. We've
designed our curriculum to be practical, relevant, and
aligned with the latest industry trends. Our goal is not just to
impart knowledge but to equip you with the skills and
insights that will set you apart in the competitive field of
digital marketing. Remember, success in digital marketing is
not just about knowing the theory; it's about applying that
knowledge strategically. Stay curious, stay engaged, and
embrace every challenge as an opportunity to learn and
grow. Once again, welcome to DizitalAdda! We're thrilled to
have you on board and can't wait to witness your
transformation throughout this course.

6. OUR PARTNER
COMPANIES

7. WHY TO CHOOSE DIZITALADDA
FOR DIGITAL MARKETING

8. PICTURE GALLERY

9. DIGITAL MARKETING
INSTITUTE GOT FEATURED IN

10. VISHAL NIMESH
CERTIFICATIONS OFFERED IN
DIGITAL MARKETING

12. 6
Months
Website Development with
WordPress Course Outline
Month 1: Introduction to Website
Development & WordPress Basics
Introduction to Website Development:
Fundamentals of web development: HTML, CSS, JavaScript
basics.
Understanding website structure and layout.
Introduction to WordPress:
What is WordPress? Importance and scope in website
development.
Overview of WordPress dashboard, posts, pages, and media.
Installing and setting up a WordPress site locally and on a server.
Project: Create a basic blog site using WordPress.
Themes and Plugins:
Choosing and installing themes.
Understanding plugins, how to install, and activate them.
Month 2: Theme Customization and Page Building
Customizing Themes:
Working with theme settings, customizing headers, footers, and
sidebars.
Using the WordPress Customizer.
Introduction to child themes and why they’re important.

13. Project: Build a custom homepage and service page using a page builder.
Month 3: Content Management and
Website Functionality
Content Creation and Management:
Creating and managing posts and pages.
Working with categories, tags, and custom post types.
Adding and managing media (images, videos, etc.).
Plugin Deep Dive:
Overview of essential plugins for SEO, security, backups, and
performance.
Contact forms, social media integration, and sliders.
Implementing security measures with plugins like Wordfence
and backups with UpdraftPlus.
Introduction to Page Builders:
Overview of popular page builders (Elementor, WPBakery).
Creating custom layouts with Elementor.
Designing homepages, contact pages, and landing pages using
page builders.
Project: Create a portfolio or business website with multiple pages,
forms, and media integration.
Customizing with CSS and HTML:
Introduction to basic HTML/CSS for styling WordPress elements.
Using the Customizer’s Additional CSS feature.
Modifying templates with HTML/CSS in child themes.
Month 4: Advanced Customization, Coding
& E-Commerce
Introduction to WooCommerce for E-Commerce:
Installing and configuring WooCommerce.
Setting up product pages, categories, and checkout processes.
Customizing WooCommerce with product display options, variations,
and payment gateways.
Project: Set up a small e-commerce store with WooCommerce, including
a product catalog and checkout process.

14. Month 5: SEO, Performance Optimization
& Analytics
SEO for WordPress:
Introduction to SEO basics (keywords, meta descriptions).
Using Yoast SEO or RankMath for optimizing posts and pages.
Creating an XML sitemap and submitting it to search engines.
Performance Optimization:
Speed optimization: caching, image optimization, and minifying
resources.
Overview of performance plugins (W3 Total Cache, WP Super Cache).
Google Analytics and Search Console:
Setting up Google Analytics and interpreting metrics.
Introduction to Google Search Console for monitoring site health.
Project: Optimize an existing WordPress site for speed and SEO, adding
Google Analytics.
Month 6: Advanced WordPress
Development & Portfolio Building
Custom Post Types and Fields:
Creating custom post types for unique content (e.g., portfolios,
testimonials).
Using Advanced Custom Fields for customized page layouts.
Introduction to WordPress Security Best Practices:
Implementing security measures and using plugins to secure a site.
Regular maintenance tasks (updates, backups, security checks).
Portfolio Building:
Compiling completed projects into a professional portfolio.
Tips for creating an impressive online portfolio.
Project: Design a professional portfolio site showcasing all completed
projects.

15. Special Features:
Guest Lectures: From web development and WordPress experts.
Workshops: Special sessions on SEO, Google Analytics, and creating
custom themes.
Job Readiness: Resume building, interview tips for website developers
Course Outcome:
Proficiency in WordPress website setup, customization, and
management.
Ability to create responsive, optimized, and secure websites for
various business needs.
A portfolio with diverse projects, including e-commerce, business
websites, and optimized blogs.

16. Certification
Gradual Certificate From Digital India & Skill India at a
Great Event
Career Opportunity
WordPress Developer
Website Designer
Frontend Developer
E-commerce Website Developer
SEO Specialist
Freelance WordPress Developer
Web Analytics Specialist
Website Maintenance Specialist
Beginners in Web Development
Freelancers and Entrepreneurs
Digital Marketing Professionals
Small Business Owners
Students and Fresh Graduates
Content Creators and Bloggers
Job Seekers in Web Development
Who can Join This Course

17. OUR
SERVICE
LMS | AGENCY
TEAM
Led by a team of seasoned professionals with years of industry experience, our instructors
are dedicated to delivering cutting-edge education that's both practical and relevant.
They bring a wealth of real-world knowledge to the classroom, ensuring that our students
receive the highest quality instruction.
VALUES
Our institute is built on a foundation of integrity, innovation, and inclusivity. We believe in
fostering a supportive learning environment where students from all backgrounds can
excel and grow.
COMPANY
Welcome to DizitalAdda, where we're dedicated to shaping the future of digital marketing
professionals. Since our establishment in 2019, we've been committed to providing top- tier
education in the ever-evolving landscape of digital marketing.
MISSION & VISION
At DizitalAdda, our mission is to empower individuals with the knowledge and skills
they need to thrive in the digital marketing industry. We envision a future where
every graduate is equipped to succeed in a fast-paced and competitive digital
world.

18. Investment: DizitalAdda offers a franchise model with an initial
Investment of Rs. 16 Lakh. This Investment covers
infrastructure setup, a centric course curriculum, and marketing
initiatives.
Break-Even Point: The franchise aims to achieve a targeted
break-even point within the first three months of operation.
Profit Commitment: By the 4th month, the franchise commits
to generating a minimum profit of Rs. 50,000 per month.
After 6 Months The Minimum Revenue Commitment is 6 Lakh
per month. The profit-sharing ratio stands at 60:40, with the
franchise bearing all variable expenditures such as rent, salary,
and miscellaneous costs, and the brand is responsible for
marketing expenses and ensuring a sustainable revenue
stream.
This franchise model offers a structured approach towards
profitability, with shared responsibilities and a clear pathway to
success for both parties involved.
DizitalAdda Affiliation Program Offers a Permanent Income Source
to all Freelancers, Website Owners, Social Media Influencer,
Youtubers, Students, Working Professionals, and Housewives
Through Our Excellent Associates Integration Named "DizitalAdda
Associates"
Our Affiliation Program
To Know More Email Us. info@dizitaladda.com
Our Franchise Model - India’s Most -
Recommended Digital Marketing Institute

19. GET IN TOUCH
- Our LMS Work
are India’s One Of The Fastest Growing
Digital
Factory Where We Are Highly Recommended
> For Agency-Based Training Module
> For Showing Excellent Growth to Our Clients Worldwide
-In Our Agency Work
+918810606010,
www.dizitaladda.com
info@dizitaladda.com
2nd Floor, Spacetime Management Pvt Ltd Design
House, behind Savitri Cinema Complex, Greater
Kailash II, New Delhi-110048
CONTACT US
:
DIZITAL ADDA
We