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TOP TEN
CHALLENGES	
  for	
  the	
  Superannuation	
  Industry	
  beyond	
  2013.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
SUPERSMARTS	
  
What	
  challenges	
  lie	
  ahead	
  in	
  the	
  coming	
  
decades	
  that	
  savvy	
  super	
  fund	
  Trustees	
  
should	
  be	
  planning	
  for?	
  	
  
We’re	
  glad	
  you	
  asked…	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
By	
  QMV.	
  
supervision	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
Data
Excellence
Public
Policy
Data
Migration
The
Cloud
Member
Engagement
Exception
Management
Market
Globalisation
Big
Data
Account
Consolidation
Rethinking
Retirement
Top	
  10	
  Challenges	
  beyond	
  2013	
  
1.data excellence	
  
As	
  custodians	
  of	
  an	
  enormous	
  (AND	
  growing)	
  
amount	
  of	
  data,	
  Trustees	
  should	
  be	
  implemen?ng	
  
sound	
  data	
  government	
  prac?ces	
  to	
  achieve	
  
excellence	
  in	
  managing	
  data	
  quality	
  and	
  security.	
  
Those	
  who	
  do,	
  will	
  be	
  able	
  to	
  use	
  predic?ve	
  
analy?cs	
  to	
  make	
  beTer	
  informed	
  decisions	
  &	
  to	
  
empower	
  member	
  engagement	
  &	
  retainment.	
  	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
Sound	
  Data	
  Governance.	
  
2.public policy	
  
Understand	
  The	
  Shifts	
  
Age	
  distribu?on	
  demographics	
  are	
  changing	
  in	
  
Australia…	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
The	
  number	
  of	
  people	
  aged	
  65+	
  will	
  rise	
  from	
  13%	
  	
  	
  	
  	
  
in	
  2006	
  to	
  25%	
  in	
  2056.	
  
The	
  number	
  of	
  working	
  age	
  popula?on	
  will	
  	
  
	
  decrease	
  from	
  67%	
  in	
  2006	
  to	
  58%	
  in	
  2056.	
  
Public	
  policy	
  will	
  have	
  to	
  respond	
  by	
  	
  
restructuring	
  the	
  super	
  industry.	
  But	
  how?	
  
2.public policy	
  
Understand	
  The	
  Shifts	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
Funds	
  need	
  to	
  carefully	
  consider	
  the	
  impact	
  of	
  these	
  
public	
  policy	
  shi_s	
  when	
  planning	
  for	
  growth	
  &	
  
efficiency.	
  
3.data migration	
  
Information	
  Transitioning	
  
Economic	
  efficiencies	
  &	
  industry	
  consolida?on	
  will	
  
combine	
  to	
  effect	
  a	
  reduc?on	
  of	
  the	
  number	
  of	
  
super	
  funds.	
  
The	
  funds	
  that	
  will	
  survive	
  will	
  have	
  the	
  best	
  quality	
  
&	
  most	
  efficient	
  data	
  migra?on	
  systems,	
  that	
  can	
  
easily	
  migrate	
  complex	
  data	
  from	
  a	
  variety	
  of	
  
placorms.	
  	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
Why?	
  Cloud-­‐based	
  data	
  opera?ons	
  allows	
  funds	
  to	
  
save	
  on	
  fixed	
  costs	
  associated	
  with	
  in-­‐house	
  
technical	
  infrastructure	
  opera?ons.	
  	
  
Cloud	
  service	
  providers	
  also	
  lend	
  their	
  exper?se	
  to	
  
efficiently	
  manage	
  data	
  security.	
  
Savvy	
  funds	
  will	
  be	
  capitalising	
  on	
  the	
  opportuni?es,	
  
as	
  well	
  as	
  managing	
  associated	
  poten?al	
  	
  
risks	
  	
  rela?ng	
  to	
  privacy	
  &	
  security	
  of	
  data.	
  	
  
4.the cloud	
  
Centralising	
  Infrastructure	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
5.Member engagement	
  
Strategic	
  Segmentation	
  
Super	
  funds	
  should	
  be	
  focusing	
  member	
  
engagement	
  strategies	
  towards	
  a	
  par?cular	
  segment	
  
to	
  ensure	
  products	
  are	
  developed	
  with	
  a	
  clearly	
  
defined	
  target	
  market	
  in	
  mind...	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
5.member engagement	
  
Strategic	
  	
  Segmenta,on	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
Member	
  engagement	
  is	
  now	
  more	
  meaningful	
  than	
  
the	
  tradi?onal	
  categorisa?on	
  of	
  retail,	
  industry	
  or	
  
corporate.	
  
A	
  highly	
  engaged	
  member	
  will	
  demand	
  feature	
  rich	
  
products	
  that	
  result	
  in	
  higher	
  costs.	
  	
  
Engaged	
  members	
  will	
  drive	
  demand	
  for	
  managed	
  
accounts	
  that	
  offer	
  more	
  flexibility	
  
A	
  disengaged	
  member	
  will	
  be	
  largely	
  serviced	
  by	
  
MySuper	
  products.	
  
Lost	
  members	
  will	
  be	
  managed	
  by	
  the	
  ATO.	
  
6.exceptionmanagement	
  
A	
  New	
  Model	
  
Super	
  Funds	
  must	
  move	
  away	
  from	
  data	
  entry	
  &	
  
transac?on	
  processing	
  and	
  embrace	
  an	
  excep?on	
  
management	
  focused	
  opera?onal	
  model	
  to	
  reduce	
  
costs	
  and	
  increase	
  accuracy.	
  	
  
Decision	
  makers	
  will	
  need	
  to	
  consider	
  whether	
  to	
  
invest	
  in	
  proprietary	
  technology	
  or	
  to	
  develop	
  
bespoke	
  technology	
  in-­‐house.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
7.globalmarket	
  
The	
  Next	
  Stage	
  of	
  Growth	
  
The	
  domes?c	
  super	
  product	
  market	
  will	
  reach	
  
maturity	
  at	
  some	
  stage	
  between	
  2035	
  and	
  2045,	
  and	
  
growth	
  will	
  slow.	
  
Long	
  term	
  strategies	
  for	
  expansion	
  of	
  markets	
  
beyond	
  Australia’s	
  shores	
  will	
  be	
  a	
  prudent	
  measure	
  
for	
  superannua?on	
  funds	
  as	
  the	
  domes?c	
  market	
  
matures.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
8.big data	
  
Filtering	
  Out	
  The	
  Noise	
  
The	
  amount	
  of	
  informa?on	
  available	
  both	
  to	
  fund	
  
trustees	
  and	
  to	
  members	
  is	
  exploding.	
  
Super	
  funds	
  must	
  develop	
  systems	
  which	
  customise	
  
the	
  flow	
  of	
  informa?on	
  to	
  employees	
  and	
  members.	
  
This	
  will	
  enable	
  managers	
  to	
  make	
  informed	
  
commercial	
  decisions	
  &	
  allow	
  members	
  to	
  	
  
choose	
  how	
  they	
  want	
  to	
  engage	
  with	
  the	
  fund.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
9.accountconsolidation	
  Contracting	
  Number	
  of	
  Accounts	
  
The	
  number	
  of	
  superannua?on	
  accounts	
  is	
  set	
  to	
  
contract	
  in	
  the	
  short	
  term,	
  with	
  the	
  mandated	
  
consolida?on	
  and	
  lost	
  member	
  regula?ons	
  coming	
  
into	
  effect.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
9.accountconsolidation	
  Contracting	
  Number	
  of	
  Accounts	
  
Funds	
  should:	
  
1.  Implement	
  systems	
  &	
  procedures	
  to	
  facilitate	
  &	
  
execute	
  the	
  consolida?on	
  of	
  member	
  accounts	
  
2.  Renego?ate	
  service	
  agreements	
  or	
  licences	
  
where	
  revenue	
  is	
  ?ed	
  to	
  the	
  number	
  of	
  accounts	
  
they	
  hold,	
  transi?oning	
  towards	
  asset	
  
based	
  or	
  hybrid	
  service	
  agreements	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
10.rethinkretirement	
  
Transition	
  to	
  Retirement.	
  
Increasingly,	
  re?rement	
  is	
  becoming	
  more	
  of	
  a	
  
transi?on	
  period	
  rather	
  than	
  a	
  sudden	
  &	
  absolute	
  
date	
  in	
  a	
  member’s	
  life.	
  
Funds	
  should	
  consider	
  developing	
  income	
  stream	
  
products	
  which	
  integrate	
  banking	
  services	
  with	
  
income	
  stream	
  products	
  to	
  accommodate	
  the	
  shi_.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
how to respond?	
  
The	
  immediate	
  concerns	
  with	
  implemen?ng	
  
StrongerSuper	
  reforms	
  are	
  undoubtedly	
  important.	
  
But	
  those	
  who	
  move	
  first	
  in	
  thinking	
  about	
  what	
  
comes	
  next	
  in	
  5,	
  10	
  or	
  20	
  years	
  are	
  going	
  to	
  be	
  the	
  
ones	
  that	
  prosper	
  deep	
  into	
  the	
  21st	
  century.	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  
want more?	
  
Contact	
  QMV	
  to	
  find	
  out	
  how	
  we	
  can	
  help	
  you	
  turn	
  
these	
  challenges	
  into	
  opportuni?es.	
  
Marisa	
  Paoli	
  
Head	
  of	
  Business	
  Services	
  
mpaoli@qmvsolu?ons.com	
  /	
  9620	
  0707	
  
Level	
  4,	
  10-­‐16	
  Queen	
  St,	
  Melbourne,	
  VIC	
  3000	
  
www.qmvsupersolu?ons.com	
  

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The top ten challenges for the Superannuation Industry 2013 & beyond.

  • 1. TOP TEN CHALLENGES  for  the  Superannuation  Industry  beyond  2013.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 2. SUPERSMARTS   What  challenges  lie  ahead  in  the  coming   decades  that  savvy  super  fund  Trustees   should  be  planning  for?     We’re  glad  you  asked…   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   By  QMV.  
  • 3. supervision   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   Data Excellence Public Policy Data Migration The Cloud Member Engagement Exception Management Market Globalisation Big Data Account Consolidation Rethinking Retirement Top  10  Challenges  beyond  2013  
  • 4. 1.data excellence   As  custodians  of  an  enormous  (AND  growing)   amount  of  data,  Trustees  should  be  implemen?ng   sound  data  government  prac?ces  to  achieve   excellence  in  managing  data  quality  and  security.   Those  who  do,  will  be  able  to  use  predic?ve   analy?cs  to  make  beTer  informed  decisions  &  to   empower  member  engagement  &  retainment.     Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   Sound  Data  Governance.  
  • 5. 2.public policy   Understand  The  Shifts   Age  distribu?on  demographics  are  changing  in   Australia…   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   The  number  of  people  aged  65+  will  rise  from  13%           in  2006  to  25%  in  2056.   The  number  of  working  age  popula?on  will      decrease  from  67%  in  2006  to  58%  in  2056.   Public  policy  will  have  to  respond  by     restructuring  the  super  industry.  But  how?  
  • 6. 2.public policy   Understand  The  Shifts   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   Funds  need  to  carefully  consider  the  impact  of  these   public  policy  shi_s  when  planning  for  growth  &   efficiency.  
  • 7. 3.data migration   Information  Transitioning   Economic  efficiencies  &  industry  consolida?on  will   combine  to  effect  a  reduc?on  of  the  number  of   super  funds.   The  funds  that  will  survive  will  have  the  best  quality   &  most  efficient  data  migra?on  systems,  that  can   easily  migrate  complex  data  from  a  variety  of   placorms.     Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 8. Why?  Cloud-­‐based  data  opera?ons  allows  funds  to   save  on  fixed  costs  associated  with  in-­‐house   technical  infrastructure  opera?ons.     Cloud  service  providers  also  lend  their  exper?se  to   efficiently  manage  data  security.   Savvy  funds  will  be  capitalising  on  the  opportuni?es,   as  well  as  managing  associated  poten?al     risks    rela?ng  to  privacy  &  security  of  data.     4.the cloud   Centralising  Infrastructure   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 9. 5.Member engagement   Strategic  Segmentation   Super  funds  should  be  focusing  member   engagement  strategies  towards  a  par?cular  segment   to  ensure  products  are  developed  with  a  clearly   defined  target  market  in  mind...   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 10. 5.member engagement   Strategic    Segmenta,on   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com   Member  engagement  is  now  more  meaningful  than   the  tradi?onal  categorisa?on  of  retail,  industry  or   corporate.   A  highly  engaged  member  will  demand  feature  rich   products  that  result  in  higher  costs.     Engaged  members  will  drive  demand  for  managed   accounts  that  offer  more  flexibility   A  disengaged  member  will  be  largely  serviced  by   MySuper  products.   Lost  members  will  be  managed  by  the  ATO.  
  • 11. 6.exceptionmanagement   A  New  Model   Super  Funds  must  move  away  from  data  entry  &   transac?on  processing  and  embrace  an  excep?on   management  focused  opera?onal  model  to  reduce   costs  and  increase  accuracy.     Decision  makers  will  need  to  consider  whether  to   invest  in  proprietary  technology  or  to  develop   bespoke  technology  in-­‐house.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 12. 7.globalmarket   The  Next  Stage  of  Growth   The  domes?c  super  product  market  will  reach   maturity  at  some  stage  between  2035  and  2045,  and   growth  will  slow.   Long  term  strategies  for  expansion  of  markets   beyond  Australia’s  shores  will  be  a  prudent  measure   for  superannua?on  funds  as  the  domes?c  market   matures.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 13. 8.big data   Filtering  Out  The  Noise   The  amount  of  informa?on  available  both  to  fund   trustees  and  to  members  is  exploding.   Super  funds  must  develop  systems  which  customise   the  flow  of  informa?on  to  employees  and  members.   This  will  enable  managers  to  make  informed   commercial  decisions  &  allow  members  to     choose  how  they  want  to  engage  with  the  fund.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 14. 9.accountconsolidation  Contracting  Number  of  Accounts   The  number  of  superannua?on  accounts  is  set  to   contract  in  the  short  term,  with  the  mandated   consolida?on  and  lost  member  regula?ons  coming   into  effect.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 15. 9.accountconsolidation  Contracting  Number  of  Accounts   Funds  should:   1.  Implement  systems  &  procedures  to  facilitate  &   execute  the  consolida?on  of  member  accounts   2.  Renego?ate  service  agreements  or  licences   where  revenue  is  ?ed  to  the  number  of  accounts   they  hold,  transi?oning  towards  asset   based  or  hybrid  service  agreements   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 16. 10.rethinkretirement   Transition  to  Retirement.   Increasingly,  re?rement  is  becoming  more  of  a   transi?on  period  rather  than  a  sudden  &  absolute   date  in  a  member’s  life.   Funds  should  consider  developing  income  stream   products  which  integrate  banking  services  with   income  stream  products  to  accommodate  the  shi_.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 17. how to respond?   The  immediate  concerns  with  implemen?ng   StrongerSuper  reforms  are  undoubtedly  important.   But  those  who  move  first  in  thinking  about  what   comes  next  in  5,  10  or  20  years  are  going  to  be  the   ones  that  prosper  deep  into  the  21st  century.   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com  
  • 18. want more?   Contact  QMV  to  find  out  how  we  can  help  you  turn   these  challenges  into  opportuni?es.   Marisa  Paoli   Head  of  Business  Services   mpaoli@qmvsolu?ons.com  /  9620  0707   Level  4,  10-­‐16  Queen  St,  Melbourne,  VIC  3000   www.qmvsupersolu?ons.com