The document summarizes 5 common trademark mistakes businesses make. The mistakes include: 1) Not selecting a distinct name that is easily identifiable. 2) Failing to conduct a trademark search to check for conflicts. 3) Not filing a trademark application in a timely manner. 4) Failing to monitor and enforce the trademark by policing unauthorized uses. 5) Not maintaining the trademark by paying renewal fees which can lead to abandonment of rights. The document stresses the importance of selecting a trademark after conducting a search, filing applications on time, maintaining marks, and enforcing rights to protect the business's intellectual property.

1. Top 5 Trademark Mistakes Businesses Make
Bindu Sharma
Email: bindu@origiin.com
Ph: 9845693459

2. Name of
Business/Product, Logo, Tagline,
device, brand, heading, label,
ticket, signature, word, letter,
numeral, shape of goods,
packaging or combination of
colours

3. • All day I dream about sports
• Pay through mobile
• 1868 by Henri Nestle
• Burt Baskin and Irv Robbins, "31®" logo, represents a flavour for every day
of the month.
• Women in Punjabi, motif indicates peacock feather

4. • A to Z, selling all items
• Case, home of all pictures
• Clever use of negative space
• Haveli Ram Gandhi
• Mahashiyan di hatti

5. The world’s most
valuable brands by
Forbes

6. Mistake 1
Not selecting a distinct name

11. Mistake 2: Trademark search is not done
• Trademark classification
• Jurisdiction based search
• Availability of domain name

12. Mistake 3: Not filing application in time

13. Do file in the countries where business is

15. Trademark usage and scope of rights has to be made
clear in the international agreement

16. Mistake 4: Failure to monitor and enforce you
trademark

18. Mistake 5: Not maintaining your trademark

19. Conclusion
• New Business- Select trademark after doing TM search and ensure that mark is
distinct
• Domain name is equally important
• File application on time
• Maintain the mark by filing timely fee
• Be vigilant about any infringement
• Do file application in countries where you wish to do business

20. Next Webinar
Topic: Importance of Due Diligence Before In-Licensing
Technology
Date: Jun 7, 2019 3:30 PM India
Link:https://zoom.us/webinar/register/WN_mFIlDFRdQyGEfj
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23. Thank you
Email: bindu@origiin.com
Phone: 9845693459, 9880213204
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