I discuss social media's role in optimizing your business website for search engines.

1. Episode 46
• Search engines have evolved since the
‘90s.
• The ‘90s were about keywords and
the content on your site.
• The ‘00s were about backlinks.
• This decade has added social signals
to the mix.
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The Secret to
Social Signals

2. vV
What Are Social Signals?
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Social signals show people are
talking about your content on
social media platforms like:
• Facebook
• Twitter
• Instagram
• LinkedIn
Where you post depends on the
platforms your target audience
is using.

3. vVMaking Use of Links on Social Media
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• Shares of your content on social media
counts as a “vote” in the eyes of Google.
• Social shares are not as powerful as
backlinks, but they still matter
nonetheless.
• Share content relevant to your audience
that captures their attention.
• Make sure there is a link back to your
site in every post.
• If your content is good, people will
share it to their own audience.

4. vV
Types of Content to Try
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• High quality images get shared more
than boring text.
• Infographics are images that
showcase valuable information.
• Visual platforms like Instagram or
Pintrest are perfect for
infographics.
• YouTube is a great platform for
producing fun videos.
• The key is simply providing value
in each video.
• Providing quality content that gets
shared let’s Google know you’re an
authority.

5. vV
Focus on Creating
Evergreen Content
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• SEO isn’t like creating ads.
• If the content is good, it
stays around for years to
come.
• This type of content is called
evergreen content.
• You can update published
content to keep it relevant.

6. vVHow to Find a Good SEO Agency
Business Coaching Inquiries: (844) 884-8264 | titaniumsuccess.com
• Most business owners don’t have the
time to do SEO themselves.
• There are thousands of SEO agencies that
claim to help these businesses.
• The bad ones are all talk.
• Good SEO agencies can prove the
value they’ve provided their clients.
• Ask to see examples of the types of
content they claim to be effective.
• Schedule a business coaching session
with Arman to figure out an effective SEO
strategy for your business.

7. BUSINESS DOWN
TO A SCIENCE
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