The document provides tips for writing a persuasive email to a potential sponsor, including providing information about your company in the first paragraph to establish context, drawing similarities between your company and the sponsor to show relevance, and explaining the benefits of sponsorship such as recognition opportunities to generate interest from the sponsor. The email should be kept short, include contact details, and highlight key reasons for seeking sponsorship.

1. Tips on writing a persuasive email to a potential sponsor Prepared By:Diana Gomez

2. Provide information about the companyBefore writing in your email the details of why you wish for them to become a sponsor, start off your email by giving them related information about the company. Make sure that this is the first paragraph in the email. In doing this the sponsor will know the type of company you are.This is a very crucial part of the email, since this will play an important factor to the potential sponsor in determining if he/she would like to be linked to your company.

3. Draw Similarities between both the company and the sponsorMake sure you draw similarities between your company and the sponsor.Drawing similarities will allow the sponsor to clearly identify why you want their sponsorship.

4. Explain the Benefits, get them interested. Explain what benefits they would have if they decided to become a sponsor.Let them know in what ways will they be recognized as a sponsor. E.g. Having the sponsors name printed on banners, tickets, ect.By explaining the benefits you can manage to get them interested in the sponsorship.

5. Overall composure of the emailKeep the email short to one page. Provide the necessary contact information, so that they can contact you.Make sure that within the email you write the important points you wish to get across on why you want them to become a sponsor for your company.

6. ReferencesWriting an Effective Sponsorship Letter. http://www.lettersforbusiness.com/writing-an-effective-sponsorship-letter.htmWriting Tips: How To Write a Sponsorship Proposal.http://www.youtube.com/watch?v=xPY6PUyyrpg