TIM Day in London November, 12,2014
A SOLID HISTORY OF GROWTH 
2 
TIM’s Position 
Long Distance Leader 
2nd in Market Share Overall 
Smartphone Sales Leader 
1998 
2003 
2009 
2014 
Prepaid Leader 
Gross Revenues 
(R$ bln) 
Customer Base EoP (mln customers) 
19 
20 
25 
28 
30 
2009 
2010 
2011 
2012 
2013 
3.5 
4.2 
4.7 
5.0 
5.2 
2009 
2010 
2011 
2012 
2013 
41 
51 
64 
70 
73 
2009 
2010 
2011 
2012 
2013 
EBITDA (R$ bln) 
CAGR+12% 
CAGR+10% 
CAGR+16% 
1 
2 
1 
1
4% 
12% 
11% 
52% 
2011 
2014 
2014 
53% 
64% 
79% 
90% 
2006 
2007 
2009 
Tablet 
Smartphone 
56% 
48% 
42% 
34% 
27% 
27% 
23% 
•Incoming calls only device 
Mobile Penetration 
(% over population) 
DATA THE NEW GROWTH WAVE 
Data Penetration 
(% of data over total revenues in 3Q13) 
248 
212 
166 
162 
140 
139 
91 
MOU in 2008 
(minutes) 
•Still a lot of phones without data access 
•Wi-Fi only devices 
PCs, Notebooks, Feature Phones 
...was similar to the challenge in data growth now 
Challenge in voice growth in 2009… 
Goal: increase voice usage 
Challenge: deliver the best experience in mobile internet 
Source: Anatel and IBGE 
Source: IDC 
Source: Global Matrix 
High Growth 
“Fear” to use 
Low Usage 
Handset Sales Share 
2006 
2007 
2008 
2009 
2011 
3
39 
81 
2013 
1Q14 
2Q14 
3Q14 
900 Mhz rollout according to plan (above 600 sites using the new frequency) 
Expanding backhauling 
INFRASTRUCTURE (R)EVOLUTION 
4 
Mobile Broadband Update 
Cities Covered with MBB project 
% of urban population covered 
Improving Quality and 4G Services (e.g.: SP) 
Reduction in dropped call rates and better overall performance 
Higher average throughput rates 
Improvement in indoor coverage 
Increase in data and voice traffics 
30% 
31% 
32% 
Source: ANATEL app 
36% 
99.0% 
97.95% 
97.53% 
98.36% 
Voice Access 
# Antennas 
Investing Efficiently 
Big Data analysis for capex allocation 
Antenna level return analyses (IRR and payback) 
50% 
88% 
50% 
12% 
9M13 
9M14 
Infrastructure Investment Mix 
(as % of capex) 
2G 
3G + 4G 
+38 p.p. 
Δ YoY 
Technology 
Small cells in gas stations: agreement with a tower company to install more than 150 small cells inside Totem 
BioSite: sustainable coverage, bringing harmony between environment and technology 
Innovative Coverage Expansion 
After 
Before
DRIVEN BY INNOVATION 
5 
PREPAID MOBILE ACCOUNT/ MONEY 
oPartnership: TIM, Mastercard and Caixa Econômica Federal 
oFocus on unbanked population ( >50% of prepaid base) 
NEW MUSIC PLATFORM 
oPartnership TIM and Deezer (top global streaming platform) 
oMore than 35 million music available for download 
oMaintaining leadership position in the mobile music industry in Brazil 
INTERNET SHARING PLANS 
oUp to 4 devices 
oNo additional charges 
WEEKLY SERVICE PACKAGE 
oVoice + Data + SMS 
oR$ 7 per week 
NEW M2M PLANS 
oNew data packages launched for M2M services 
Adding Value Through Innovation 
NEW APP FOR LANGUAGE COURSES 
oGames and quizzes help students developing English skills 
blah COMMUNICATION APP 
oIntegrated communication (VOIP, IM, SMS) App 
oFirst ad campaign 
Data Adoption 
67% 
77% 
3Q13 
3Q14 
24 
32 
3Q13 
3Q14 
Smartphone Penetration Over Customer Base (%; Δ YoY) 
Smartphones Share over New Sales (%; Δ YoY) 
Data Users (mln users; % YoY) 
+32% 
+10 p.p. 
25% 
44% 
3Q13 
3Q14 
+20 p.p. 
Mix of Data Gross Revenues (R$ mln; %YoY) 
1Q14 
2Q14 
3Q14 
25% 
27% 
29% 
% over total gross mobile service revenues 
SMS 
Web 
1,500 
+29% 
+39% 
+45% 
+80% 
Δ %YoY growth 
1,578 
Content & Others 
1,677 
+33% 
+72% 
+23% 
+20% 
+22% 
New Data World 
43% of data users over total base 
TIM Protect 
SECURITY SERVICES 
oEnsures safety of customer’s devices and information
24.6% 
27.4% 
3Q13 
3Q14 
1,252 
1,332 
3Q13 
3Q14 
EBITDA (R$ mln; %YoY) 
BUSINESS FUNDAMENTALS 
6 
Core Business Evolution 
Mobile Service Net Revenues (% YoY) 
EBITDA Margin (% YoY) 
(Local + LD + VAS + Others) 
Business Received 
3Q13 
3Q14 
Business Generated 
(Incoming Voice + SMS) 
+6.4% 
+2.8 p.p. 
+5% 
-34% 
Operating margin improvement 
~0.7% 
~0.8% 
3Q13 
3Q14 
Efficient Cost Control 
Interconnection Cost (Δ% YoY) 
Leased Lines Cost (Δ% YoY) 
Bad Debt/Sales (% over gross revenues) 
stable 
3Q13 
3Q14 
-36.2% 
3Q13 
3Q14 
-1.8% 
306 
372 
386 
366 
315 
348 
9M13 
9M14 
2Q 
1Q 
+10.6% 
% YoY 
3Q 
1,007 
1,086 
+21.6% 
-5.2% 
+7.9% 
2013 
2014 
Net Income Evolution (R$ mln; % YoY) 
Total cost (Δ% YoY) 
8.8% 
2.3% 
-2.9% 
-7.2% 
-8.1% 
3Q13 
4Q13 
1Q14 
2Q14 
3Q14
36.7 
38.2 
3Q13 
3Q14 
21 
13 
3Q13 
3Q14 
Accelerating Operational Performance… 
LIVE TIM: EXECUTING ON OPPORTUNITY 
7 
43 
120 
3Q13 
3Q14 
Customer Base (000 users) 
Source: Anatel 
881 
1,366 
3Q13 
3Q14 
Netflix Broadband Ranking (average streaming speed representation) 
3Q13 
3Q14 
ARPU (R$; YoY%) 
… with Support of Quality Experience 
Addressable Households (000 HH) 
Source: Company 
+2.8x 
+55% 
+32% 
New Line Payback (months) 
-38% 
Gross Adds (000 users) 
18 
31 
3Q13 
3Q14 
+74% 
Live TIM Net Adds Share (% of SP and RJ market additions) 
Average Speed of New Sales (mbps) 
+4.1% 
16% 
31% 
Aug/13 
Aug/14 
Source: Company
CONCLUSION 
8 
Q3 Conclusions: A good balance between objectives 
Perspectives: Moving the plan forward 
Strategic… 
Financial… 
Operational… 
EBITDA 
Net Income 
+6.4% YoY 
+5% YoY 
+11% YoY 
MBB in 81 cities 
OPEX Control 
Prepaid leadership 
Infrastructure growth 
Evolving revenue profile 
Renewed Mission/ Purpose/Values 
New 3-year plan 
“To connect and take care of every customer, so everyone can do more” 
oIndustry leadership 
oLong term commitment 
o4G license 700MHz 
oTower sale supporting investment plan 
Quality 
Business Generated 
TIM Protagonist 
•VOICE 
•SMS 
•MTR 
•DATA 
•DIGITAL SERVICES 
oData and digital services leadership 
oInfrastructure 
oCustomer base value 
oCustomer experience 
oOne TIM initiative 
Data Users (mln users) 
Data + VAS (ex-SMS) 
Smartphones (over total base) 
32 mln 32% YoY 
44% +19 p.p. YoY 
R$1.3 billion +49% YoY

Tim Day london

  • 1.
    TIM Day inLondon November, 12,2014
  • 2.
    A SOLID HISTORYOF GROWTH 2 TIM’s Position Long Distance Leader 2nd in Market Share Overall Smartphone Sales Leader 1998 2003 2009 2014 Prepaid Leader Gross Revenues (R$ bln) Customer Base EoP (mln customers) 19 20 25 28 30 2009 2010 2011 2012 2013 3.5 4.2 4.7 5.0 5.2 2009 2010 2011 2012 2013 41 51 64 70 73 2009 2010 2011 2012 2013 EBITDA (R$ bln) CAGR+12% CAGR+10% CAGR+16% 1 2 1 1
  • 3.
    4% 12% 11% 52% 2011 2014 2014 53% 64% 79% 90% 2006 2007 2009 Tablet Smartphone 56% 48% 42% 34% 27% 27% 23% •Incoming calls only device Mobile Penetration (% over population) DATA THE NEW GROWTH WAVE Data Penetration (% of data over total revenues in 3Q13) 248 212 166 162 140 139 91 MOU in 2008 (minutes) •Still a lot of phones without data access •Wi-Fi only devices PCs, Notebooks, Feature Phones ...was similar to the challenge in data growth now Challenge in voice growth in 2009… Goal: increase voice usage Challenge: deliver the best experience in mobile internet Source: Anatel and IBGE Source: IDC Source: Global Matrix High Growth “Fear” to use Low Usage Handset Sales Share 2006 2007 2008 2009 2011 3
  • 4.
    39 81 2013 1Q14 2Q14 3Q14 900 Mhz rollout according to plan (above 600 sites using the new frequency) Expanding backhauling INFRASTRUCTURE (R)EVOLUTION 4 Mobile Broadband Update Cities Covered with MBB project % of urban population covered Improving Quality and 4G Services (e.g.: SP) Reduction in dropped call rates and better overall performance Higher average throughput rates Improvement in indoor coverage Increase in data and voice traffics 30% 31% 32% Source: ANATEL app 36% 99.0% 97.95% 97.53% 98.36% Voice Access # Antennas Investing Efficiently Big Data analysis for capex allocation Antenna level return analyses (IRR and payback) 50% 88% 50% 12% 9M13 9M14 Infrastructure Investment Mix (as % of capex) 2G 3G + 4G +38 p.p. Δ YoY Technology Small cells in gas stations: agreement with a tower company to install more than 150 small cells inside Totem BioSite: sustainable coverage, bringing harmony between environment and technology Innovative Coverage Expansion After Before
  • 5.
    DRIVEN BY INNOVATION 5 PREPAID MOBILE ACCOUNT/ MONEY oPartnership: TIM, Mastercard and Caixa Econômica Federal oFocus on unbanked population ( >50% of prepaid base) NEW MUSIC PLATFORM oPartnership TIM and Deezer (top global streaming platform) oMore than 35 million music available for download oMaintaining leadership position in the mobile music industry in Brazil INTERNET SHARING PLANS oUp to 4 devices oNo additional charges WEEKLY SERVICE PACKAGE oVoice + Data + SMS oR$ 7 per week NEW M2M PLANS oNew data packages launched for M2M services Adding Value Through Innovation NEW APP FOR LANGUAGE COURSES oGames and quizzes help students developing English skills blah COMMUNICATION APP oIntegrated communication (VOIP, IM, SMS) App oFirst ad campaign Data Adoption 67% 77% 3Q13 3Q14 24 32 3Q13 3Q14 Smartphone Penetration Over Customer Base (%; Δ YoY) Smartphones Share over New Sales (%; Δ YoY) Data Users (mln users; % YoY) +32% +10 p.p. 25% 44% 3Q13 3Q14 +20 p.p. Mix of Data Gross Revenues (R$ mln; %YoY) 1Q14 2Q14 3Q14 25% 27% 29% % over total gross mobile service revenues SMS Web 1,500 +29% +39% +45% +80% Δ %YoY growth 1,578 Content & Others 1,677 +33% +72% +23% +20% +22% New Data World 43% of data users over total base TIM Protect SECURITY SERVICES oEnsures safety of customer’s devices and information
  • 6.
    24.6% 27.4% 3Q13 3Q14 1,252 1,332 3Q13 3Q14 EBITDA (R$ mln; %YoY) BUSINESS FUNDAMENTALS 6 Core Business Evolution Mobile Service Net Revenues (% YoY) EBITDA Margin (% YoY) (Local + LD + VAS + Others) Business Received 3Q13 3Q14 Business Generated (Incoming Voice + SMS) +6.4% +2.8 p.p. +5% -34% Operating margin improvement ~0.7% ~0.8% 3Q13 3Q14 Efficient Cost Control Interconnection Cost (Δ% YoY) Leased Lines Cost (Δ% YoY) Bad Debt/Sales (% over gross revenues) stable 3Q13 3Q14 -36.2% 3Q13 3Q14 -1.8% 306 372 386 366 315 348 9M13 9M14 2Q 1Q +10.6% % YoY 3Q 1,007 1,086 +21.6% -5.2% +7.9% 2013 2014 Net Income Evolution (R$ mln; % YoY) Total cost (Δ% YoY) 8.8% 2.3% -2.9% -7.2% -8.1% 3Q13 4Q13 1Q14 2Q14 3Q14
  • 7.
    36.7 38.2 3Q13 3Q14 21 13 3Q13 3Q14 Accelerating Operational Performance… LIVE TIM: EXECUTING ON OPPORTUNITY 7 43 120 3Q13 3Q14 Customer Base (000 users) Source: Anatel 881 1,366 3Q13 3Q14 Netflix Broadband Ranking (average streaming speed representation) 3Q13 3Q14 ARPU (R$; YoY%) … with Support of Quality Experience Addressable Households (000 HH) Source: Company +2.8x +55% +32% New Line Payback (months) -38% Gross Adds (000 users) 18 31 3Q13 3Q14 +74% Live TIM Net Adds Share (% of SP and RJ market additions) Average Speed of New Sales (mbps) +4.1% 16% 31% Aug/13 Aug/14 Source: Company
  • 8.
    CONCLUSION 8 Q3Conclusions: A good balance between objectives Perspectives: Moving the plan forward Strategic… Financial… Operational… EBITDA Net Income +6.4% YoY +5% YoY +11% YoY MBB in 81 cities OPEX Control Prepaid leadership Infrastructure growth Evolving revenue profile Renewed Mission/ Purpose/Values New 3-year plan “To connect and take care of every customer, so everyone can do more” oIndustry leadership oLong term commitment o4G license 700MHz oTower sale supporting investment plan Quality Business Generated TIM Protagonist •VOICE •SMS •MTR •DATA •DIGITAL SERVICES oData and digital services leadership oInfrastructure oCustomer base value oCustomer experience oOne TIM initiative Data Users (mln users) Data + VAS (ex-SMS) Smartphones (over total base) 32 mln 32% YoY 44% +19 p.p. YoY R$1.3 billion +49% YoY