Ticketmaster utilizes APIs to enhance event discovery and partnerships, fulfilling its mission to bring joy to fans globally. The company consolidated its platforms and collaborated with Apigee to open its APIs, enabling partners to innovate and access ticket sales, which constituted 30% of transactions in 2016. To ensure security, Ticketmaster implements best practices and uses Apigee Sense to protect its APIs from bots that try to bypass ticket purchase limits.

1. Image: Flickr Creative Commons/Krists Luhaers
Ticketmaster, the leader in ticket
sales and distribution, uses APIs
to simplify event discovery and
partnerships.
APIs and API management are
key to the company realizing its
mission to “bring moments of
joy to fans everywhere.”
©2017 Apigee Corp. All Rights Reserved.

2. The partner challenge
To deliver on a promise to delight global fans
in a distributed world, Ticketmaster needed a
way to easily open up its APIs so that
partners and developers could build
experiences for fans everywhere.
The security challenge
To protect its system and to protect
legitimate fans, Ticketmaster needed a
way to stop bots from circumventing
limits it placed on ticket purchases.
Image: Ticketmaster
©2017 Apigee Corp. All Rights Reserved.

3. How built an ecosystem with APIs
3
of all ticket sales in 2016 came via partners,
including Costco, Facebook, Groupon, and
Bandisintown, who built on Ticketmaster APIs.
10%
“We consolidated all of our different platforms into
one, partnered with Apigee to expose those APIs,
and started using those APIs across the board. We
opened up the platform. We created an ecosystem.”
Ismail Elshareef, SVP, fan experience & open platform
Image: Nice Agency
©2017 Apigee Corp. All Rights Reserved.

4. How secures its APIs
4
Ticketmaster uses Apigee Sense, an intelligent API
security solution, to help it protect its APIs from bots that
attempt to circumvent limits placed on ticket purchases.
“The key to making our APIs available is following best practices for API
security, such as authentication, authorization, rate limiting, and using
Apigee Sense for threat protection.
Ismail Elshareef, SVP, fan experience & open platform
”
Image: Noun Project/Creaticca Creative Agency
©2017 Apigee Corp. All Rights Reserved.

5. Proprietary + Confidential
apigee.com/about/resources
©2017 Apigee Corp. All Rights Reserved.