The document provides an introduction on how to effectively grab audience attention in a presentation opening. It lists several attention getters such as directly appealing to the audience's concerns, using a meaningful quotation, sharing a personal experience, or vivid example related to the presentation topic. The document also discusses establishing relevance by describing the importance and purpose of the introduction. It defines a thesis statement as declaring what the presenter believes and intends to prove, and provides an example thesis for an essay comparing the reasons the North and South fought in the Civil War.