The document provides an overview of social media mentions for Social Media Week in Bristol (#SMWiBristol) from January to November 2016. It summarizes activity on Twitter, Facebook, LinkedIn and Instagram. On Twitter, there were over 7,000 mentions total with nearly 2,000 unique authors. Activity peaked on Wednesdays. The event week from November 14th-23rd saw over 4,700 mentions. Popular topics included talent attraction and the closing party. Several influential tweets and accounts are also highlighted. Facebook and LinkedIn mentions and key posts are summarized. Data on contributors, interactions and posts for #SMWiBristol on Instagram is shown.

1. Bristol Social Media Week Social
Insight
#SMWiBristol
Contact:
T: 0117 2872 412
E: hello@thesocialisers.com
www.thesocialisers.co.uk

2. Twitter

3. Overview
1st January – 23rd November 2016

4. Overview - January 1st – November 23rd 2016 - 7270 mentions* and 1971
unique authors**, Wednesday’s saw the highest total number of mentions
* Total number of mentions of #SMWi during the period.
**Total number of unique ‘Tweeters’ during the period.

5. Pre-Event Overview
1st January – 13th November 2016

6. Pre-Event Overview January 1st – November 13th 2016 - 2567 mentions and
1056 unique authors, Wednesday’s saw the highest total number of mentions

7. Event Week Overview
14th November – 23th November 2016

8. Event Week Overview – 4703 mentions and 1087 unique authors,
Wednesday saw the highest total number of mentions

9. Event Week Overview - Topic clouds including and excluding retweets
By stripping out retweets the events that generated the most individual tweets are
revealed e.g. talent attraction and the closing party.
Including RT
Excluding RT

10. Event Week Overview – The bristolmedia.co.uk/socialmediaweek link
was the most tweeted and retweeted

11. Event Week Overview – Twitter Demographics
Sarah/Lis – this is the Ivalnaz tweet so yes – you made it to the Phillipines!

12. Event Week Overview - Top posts by potential impressions

13. Event Week Overview - Top posts by reach score*
*Reach score combines the influence of the author and retweeters, at the time the mention was found.

14. Event Week Overview - Top posts by reach score excluding
organisations*
*Reach score combines the influence of the author and retweeters, at the time the mention was found.

15. Individual Days
14th November – 18th November 2016

16. Monday

17. Monday – Top stories, Top hashtags, Most mentioned tweeters.

18. Monday – Twitter Demographics

19. Tuesday

20. Tuesday - Top stories, Top hashtags, Most mentioned tweeters.

21. Tuesday – Twitter Demographics

22. Wednesday

23. Wednesday - Top stories, Top hashtags, Most mentioned tweeters.

24. Wednesday – Twitter Demographics

25. Thursday

26. Thursday - Top stories, Top hashtags, Most mentioned tweeters.

27. Thursday – Twitter Demographics

28. Friday

29. Friday - Top stories, Top hashtags, Most mentioned tweeters.

30. Friday – Twitter Demographics

31. Facebook

32. Facebook - Top 50 Wordcloud

33. 0
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February March April May June July August September October November
Facebook Mentions* #SMWiBristol February - November 2016
*Mentions are those found on public pages

34. 0
2
4
6
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14th Nov 15th Nov 16th Nov 17th Nov 18th Nov
Facebook Mentions #SMWiBristol November 14-18 2016
*Mentions are those found on public pages

35. 3
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2
2
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2
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6
19
2
2
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14
Top #SMWi Facebook Posters (more than 1 post) February - November 2016
Ambitious - 3 Bigg Limited - 2 Bristol 24/7 - 2
Canopy & Stars -2 Daniel Izzard - 4 Do It Digital - 2
Enterprise Nation - 2 Hullo Creative - 3 Lis Anderson - 6
OMGrenegade - 19 Pennywise Project - 2 SHC Social Media - 2
Solverboard - 5 Yantra Digital - 14

36. Facebook - #SMWiBristol – Top 5 most liked posts

37. LinkedIn

38. LinkedIn - Top 50 Wordcloud

39. 0
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100
July August September October November
LinkedIn Mentions* #SMWiBristol July - November 2016
*Mentions are those found on public pages

40. 0
2
4
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14th Nov 15th Nov 16th Nov 17th Nov 18th Nov
LinkedIn Mentions* #SMWiBristol November 14-18 2016
*Mentions are those found on public pages

41. 9
2
2
2
2
3
4
2
3
2
2
4
12
9
2
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2
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4
Top LinkedIn Posters September - November 2016
Adlib - 9 Ania Markowska - 2 Bigg Limited - 2 Easton Bevins - 2
Emelia Spofforth-Jones - 2 Emilie Lauren Howell -3 Francesca Fleming - 4 Frankie Glaister - 2
Holly Wicks - 3 Katharina Schwitalla - 2 Laura Pride - 2 Lis Anderson - 4
Mel Beeby Clarke - 12 Nick Dean - 9 Oliver Knowles - 2 OMGrenegade - 4
Sharon Tanton - 2 Shonette Laffy - 2 Solverboard - 4

42. LinkedIn - #SMWiBristol – Top 6 most liked posts

43. Instagram

45. Number of posts Interactions

49. Top contributors by followers.
Contributors by the sum of their
followers
Top contributors by interactions.
Top contributors by the sum of likes &
comments generated.
Top contributors by posts.
Top contributors by the number of their
posts with the hashtag.

50. Thanks for listening
Contact:
T: 0117 2872 412
E: hello@thesocialisers.com
www.thesocialisers.co.uk