Chiropractor Jesse Cai shares his whole-person solution to treating chronic pain. Using an evidence-based approach, Jesse combines exercise and education to help people with persistent pain find true freedom from pain.

2. OUR STORY
Frustrated by the lack of quality and ethical chiropractic care in Singapore, chiropractor Jesse Cai founded Square
One Active Recovery to offer meaningful long-term pain solutions. Square One eschews from traditional chiropractic
care and utilises an evidence-based approach to help people with chronic pain.
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E�erci�e to ennc:ilnCe the
bod,f� nc:ilfurnl robucin-e��
Dr Jesse Cai
Chiropractor I Chronic Pain & Injury Recovery Coach
Jesse believes in empowering his clients to live their own
versions of a functional and fulfilling life. Jesse, who
originally chose to enroll in a veterinary school, went on a
whirlwind journey through the law department of
Murdoch University before settling into its chiropractic
science programme for five years.
Prior to his return to Singapore, Jesse worked closely with
high level Australian athletes. This included the Australian
Football League as well as various state and national level
sporting clubs. He was the Head Sport Trainer for the
Forrestfield Football Club, board member of the Sports
Chiropractic Australia in 2017, and was a member of
Sports Medicine Australia.
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Mc:i!p�- 'lou decide the d-e�-tint:irlion c:ilnd we
help jOU � there in c:il �t:itfe c:ilnd
mec:ilnLnt;rfw Wc:il'f-
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WnITT i� Sq,
ueilre One Active Recover-y?
True freedom from pc:i!in
"Square One means the ability to start From a dean slate, where
we can remove everything that was causing us literal hurt and
pain.And subsequently building on a strong Foundation..."
+65 8764 6929 I hello@squareone.com.sg 2

3. YOUR JOURNEY TO
RECOVERY
RECOVERY IS NON-LINEAR
A lot of pain sufferers expect their recovery outcomes
to be linear. You may expect yourself to see yourself
having less and less pain with each treatment.
However, this is often not the case.
Most people chase pain relief during their recovery
because it makes sense. After all, the whole point of
seeking treatment is to feel better. However, what if
this is the wrong approach to recovery? What if true
long-term change is more than just feeling better?
Whorl- ifr; Oldu�I� lik.e
ln�-eCild of -focu(;Ln� on (;nort-t-ertv> pei1Ln r-el[ef,
w-e work. on tn-e robu(;m-e(;(; of 'four bod'f
(;O 'fOU CCiln � -fru-e lon�-t-ertv> r-e(;Wf(;.
Succ-er;r; Stori-er; - ki1n'r; Joum-e'f
"...injust six sessions, I went From being unable to sit down and
stand up without pain to being able to accomplish a one leg box
jump without any pain."
+ow Do Mo�+ -:f>eople View
t>Ciltn Meilneil�rnent
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-:PAiN -:PAiN fRE.E.
+65 8764 6929 I hello@squareone.com.sg 3

4. CHIROPRACTIC ADJUSTMENTS
When it comes to chiropractic adjustments, a lot of
patients would feel immediate relief. However, the
relief is often short-lived.
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come 2--'rf. o, week.
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frorvi 40-'o0 �e��ton�
Even wnen 'lou.'re no lon�r tn po,tn '/OU.
wou.ld ciil be o,�k.ed to continu.e -treorlment�
Recent cltnlCOII hlCill� no,ve -fou.nd cntroprnctic
o,dju.�-tmen+� to be no rviore effective fno,n
�Wo,rvi (Le., -fuk.e) ireCilltrlent�
WHY CHOOSE SQUARE ONE?
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Stop focu�in� on in�Olnt relief!
We don't focus on temporary relief. Instead, we work with you to make our own services redundant to you. This is
true long-term results. Our three-pronged approach:
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EXERCISE ·----· EDUCATION ·---· COAC-H-1NG,
..).. feel{; better Olf �oirt but
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poiin k.eep{; corviin� boick. re{;ult{; oire Ion� terrvi
Cl'liroprnctic Educorlion t
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TIME
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uc:ilre One Adive Recover�
Succe�� Storie� - lin��le'j·� JOIAYOOj
"Square One Focuses more on the movement that actually
causes the painof my injury and prescribe exercises For me
in order For me to perform the movement better."
+65 8764 6929 I hello@squareone.com.sg 4

5. B.J. PALM ER
When it comes to chiropractic, people often misunderstand it
to be all about B.J. Palmer's adjustments and the spine
cracklings stuff. Not true.
Exercise has been part of chiropractic since its Founding
years. This was B.J. Palmer's chiropractic clinic. He was the
son of the Founding Father of chiropractic (D.D. Palmer), and
also the guy who made chiropractic really, really Famous.
In his own words, "rehabilitation of the part which has long
been in dis-use. This cannot be done by external
manipulation, such as massage. It must be done by internal
use by patient himself." (v.20, p.34)
Exercise has been part of chiropractic since more than a
hundred years ago!
Your chronic pain cannot be resolved by external manipula­
tion alone. Exercise must be done by you yourself.
This is how you find true Freedom From pain!
Succ-e�� Storie� - loe'� .JOIAfOOj
Treeidtnill
"Jesse really opened my eyes big to this industry and how
effective his unique methods are. IF you want to be Freed From
pain, you should definitely give him a visit."
+65 8764 6929 I hello@squareone.com.sg 5

7. THE BIOPSYCHOSOCIAL APPROACH TO MANAGING PAIN AND INJURY
We are not saying that your pain is not real. It is perhaps misunderstood. You can build a person up even if you don't
get rid of their tendinosis or slipped disc or whatever not. A lot of what works in treatment is about increasing
resilience, tolerance, and or coping with these stressors. It's not just merely on finding just one thing to fix.
- �AiN
It might not sound intuitive but think about how your pain
experience was like during periods of poor sleep.
What about the very busy work week you hadjust a couple of
months ago? Did you experience more aches and soreness all
over the body?
Patients are able to identify that their pain
experience is worse when sleep is poor or stress levels are
high. These interactions are not foreign to us. We are just
conditioned to look past them.
There are many reasons why you may be
experiencing pain. Too often we tunnel-vision into focusing on
only the physical factors.
Succ-e�� Storie� - Meilrk.'� Jourrle'j
"...I was incredibly impressed by his unique approach and his
evidence-based interventions.Withinjust 6-7 sessions, I was
able to achieve a complete recovery."
THE WHOLE-PERSON APPROACH
This is why I choose the
solution-focused approach over the
problem-based approach. There are simply
too many factors for us to address
one-by-one.
By taking a whole-person, big picture
approach, we are able to get you from
pain-ful to pain-free in as little as four to
seven visits.
0 Nochiropractic adjustments
0 No hidden fees
0 No medication
0 Nox-ray
+65 8764 6929 I hello@squareone.com.sg
-:'ERSONAL i
ENVIRONMENTAL
'fAC10RS
.Atae, frnil°!'(, 5uilt
Envtronrrien+, Norrri�,
etc.
MOTIVATION i
SEL'f-RE�ULATION
Soc�I Support,
f:io�I Settinia, Control
5elief�, etc.
-:'+-)'SICAL ACTIVITI
freiuenc'/, lnten�i�,
l)urcilion, M�in+en�nce, etc.
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9. GOAL SETTING IN YOUR RECOVERY
TIMEBOUND
Gettingno where with your recovery?
Try setting a deadline. Deadlines tell
you when you need to try harder, when
you can take a little breather, and if
things actually don't work at all!
Succe�� Storie� - 'fc,wtti1n'� Jourrle'j
"...Working with Jesse was an eye opener for sure.His
unconventional approach helped me in my journey to recover
and now I can train better than before."
SPECIFIC
The more specific your goal is,
the easier it is to act on it.
11:?eople'� CnC'ilnCe� of
�uae�� would tncreeil�e
if -ft>ei focu�ed on
-tne�e t'ilret'il�."
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MEASURABLE
Using tangible numbers allow
you to keep track of your
progress over time.
RELEVANT ACHIEVABLE
Achievability gives you hope. If you
are unattainable, there really is no
point in trying- is there?
You want to set goals that are
meaningful and important to you.
This gives you motivation to keep
moving forward.
+65 8764 6929 I hello@squareone.com.sg 9