The document outlines plans for a horror film production including distribution through Lionsgate, a budget of $1.8 million, and promotion through social media, film festivals, and advertisements. The target audience is 15-25 year olds who frequently watch horror films. Typical horror character archetypes and locations that would appeal to this audience are discussed to inform the film's development.

2. Production Company
We chose our distributor to be Lionsgate and our funding to come from Left
Films.
The amount of money that we feel is necessary for our film, is a budget of
1.8 million, this would go towards promotion, advertising, actors, staff and
Distribution.

3. Promotion
We will promote our film, through a variety of technology and
advertisement.
- Social Media - We will aim to use websites such as Facebook, Twitter and
YouTube.
- Film Festivals – We will aim to show and promote our film via various film
festivals such as, East End Film Festival, Sundance and the International
Film Festival Rotterdam.
- Public Advertisement – We aim to catch the publics eye through
advertisement such as our posters on billboards, on TV breaks, and
adverts at cinemas.

4. Production name
We chose this for a production name as it is catchy and easily remembered. This
name also has connotations of horror. This image would appeal to our target
audience as when looking for a horror film this would be the font they'd associate
with it. We chose to have these fonts as they link the audiences mind to
horror, along with the colour and design having connotations of it.

5. Our USP (Unique Selling Point)
Our unique selling point is it’s a new horror film that appeals to people from the
age 15-25.

6. Target Audience
We chose our target audience to be people of the age 15-25, because this is
the age with the most disposable income, the most free time, and also the
people who go to the cinema most often. Because of this our characters are
in the same age group and position, helping the audience to relate and be
involved with the film and its characters.
Our questionnaire shows that the connotation that is most associated with
the horror genre. The scariest thing is unpredictability and the unknown, and
on average they visit the cinema a couple times a month.

7. Synopsis
Firstly we see the victim sprinting down the road that leads to a graveyard.
The audience is left puzzled as they do not know who is chasing him or what
he’s running from yet. He is breathing heavily and keeps looking backwards
to see what is behind him. Because he is not looking where he is going he
trips over and falls to the ground. He gets to his feet and the silhouette of
the killer dashes across the camera, at this point the audience has the idea
that he is being chased and running from someone in particular, it’s also
shows that this antagonist is superior to the victim because he can outwit
him quickly. The victim utters “I think I lost him” there’s dramatic irony at
this point because we know that he hasn’t got away and is still vulnerable.
Then the screen goes black and we hear the sounds of bones cracking. After
this, we see the murderer dragging the corpse away from the murder scene
and dumping him behind a hut. Next, we jump to a red room with pictures of
other people on the walls, the murderer laughs and crosses of his latest
victim.

8. Typical Horror Characters
The Hero – More than often a masculine character with a heavy build, very rare to find a
female as the main hero. Although they are the hero, there are not many horror films where
the hero wins, but he is however brave, and the person who goes after the murdered after a
killing, and often never returning.
The Victim - There is almost no horror film without a female victim, as they are often
portrayed as being vulnerable and in need of protection. They are usually young, blonde and
attractive helping to appeal to a wider male audience. She is often portrayed to be stupid and
annoying, one of the characters the audience actually want to be killed. This character helps to
build up suspense, as her behaviour often puts them on edge, when she jumps they
jump, even if it unnecessary.
The Non-Believer - This character can be of either sex, but is more often shown as male. They
are represented as cocky and relaxed, which leads the other characters to think they are over-
reacting and nothing is happening, which more than often makes them the first to be killed.
Once this person is killed, the audience will panic, as the voice of reason and disbelief has now
gone, leaving both the remaining characters and the audience in a frantic state.
The Hysterical Character – Usually female. This is the character that more than often wants
to play it safe, and stay as a group and in a building that they are probably already in. Other
characters will attempt to move her but more than often fail. This will result in her being
killed, or all the characters being killed one by one, but either way she dies. The effect this
character has on the audience is a suspense being created as her hysterics reflect on to the
audience.

9. Typical Horror Characters
The ‘Monster’ Antagonist - Can take many forms of antagonist such
as Serial Killer, Zombie, Ghost, Monster or have Demonic Possession. If
they are human they will often have a mask on or some kind of
deformity, making it close to impossible to identify them. Wearing a
mask also plays on the fear of the unknown. No matter what injuries
they seem to receive, they can always seemingly recover from it and
get back up, even if its something as serious as stabbing, giving it an
idea of inhuman. Any other type of killer plays on the fear of the
unknown, and as there isn't any solid proof they do not exist it scares
the audience about what they do not know.
The Loved Up Couple - Male and female couples, never any same sex
couples. They are usually away from the group, together. Don't notice
the killer as they seemingly are oblivious, and are so wrapped up with
each other they don't see the killer coming at them. They frustrate the
audience putting them on the edge of there seat.

10. Characters in our film
The Victim
We chose our victim to be weak and scared and inferior to the villain, he is a
scared looking teenager who the audience feel close and most relate
themselves to, partly because he is the only person in the sequence, but also
he is the same age as the main target, so the audience feel as if they too are
being targeted.

11. Characters in our film
The Villain
the villain is unknown, this plays strongly on the fear, as in our surveys the
fear of the unknown was the most common answer for ‘what is the scariest
part of a horror film’. The idea of not being able to see the killer is a good
way to build suspense as in each individual audience member, it could be
anyone or anything.

12. Location
This would be a good location for a horror film to be
partly set as its connotations are typical horror film. It is a
secluded area with trees, and no seemingly way out. It
being an Alleyway also has connotations of horror as a
'Dark Alleyway' is a common phrase for somewhere that
you do not want to be or go, as it will certainly be
dangerous.
This would also be a good location for a horror film as
it seem quite enclosed and has connotations of
horror. The connotations of a Graveyard, are typical
horror, the links they have to horror are things such as
'walking dead' etc.