Power Series
Creating Raving Fans
by Richard Mulvey
The Power Series 2020
Week 1 - Getting New Customers
Week 2 - Selling over the Telephone
Week 3 - Sales Proposals and Presentations that Win
Week 4 - Handling Objections/Closing the Sale
Week 5 - Sales Negotiation
Week 6 - Key Account Management
Week 7 - 7 Habits of Highly Successful Salespeople
Week 8 - Selling at your Higher Price
Week 9 - Selling Face to Face - (online or on the road)
Week 10 - Customer Service - Creating Raving Fans
What are we going to discuss today?
Why Satisfied Customers is not enough
Creating a customer Service Vision
Listen to your customers - Stop Listening
Your Products
Your Service
Your People
Handing Complaints
The Business of Business
The Business of Business
is to Satisfy Customers
What do we do all day?
Reports to write
Meetings to attend
E-mails to answer
Proposals to write
Strategies to develop
Staff to supervise
Deliveries to organise
More meetings
Secretary’s lunch
Pacify the Boss
Input/check Data
Read the Junk Mail
Yet more meetings
Talk to a customer
What do sales people do?
Make sure the
Customers Return
Why do Customers Return?
Friendly Service
Quality Product
Best Price
45%
36%
19%
Customers Care about Customer Care!
The Bad News
Having satisfied customers
is not enough.
We need to develop
Raving Fans!
Raving Fans!
Create a Vision
Find out what your Customers want
Deliver - one step at a time
How to create a vision
Get together in departmental groups
Be the customer
Make notes on what you see
Find out what the customer wants
Ask and Listen
Discard things you don’t want
Think beyond the “Faster Horse”
Listen - Stop Listening
1997 - Movie rental
2000 - Movies sent in the post for a monthly rental
2001 - Customer survey - Greater Selection of movies -
Delivered by Fedex rather than post - Lower fees
2007 - Streaming
2013 - Create their own content
Online reviews and Social Media
Twitter
#QantasLuxury
Clicks
Hello Peter
You Tube
Online reviews and Social Media
Three Areas of Customer
Service
Your Product / Service
Your People
Your Systems
Your Product / Service
Does it work?
Is it designed with the
customer in mind?
Plastic bubble packaging
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Product / Service
Your Systems
Are your systems
customer friendly?
Do you have systems for
every customer interaction?
Your People
Do you care about them?
Do they care about the customers?
Do they have the skills?
Make them feel welcome
What is the sweetest sound in
the world?
Flatter them
Make them feel like a close
friend coming into your home
What is the best thing the
customer can do for you?
Complain!
96% of dissatisfied customers never
complain.
90% of customers who are unhappy with the
service never return.
If you fix the problem, 50% - 74% will return.
If you fix it straight away......
96% will stay Forever!
Listen!
Remain calm and objective
Don't Argue / Don't interrupt
Empathize
Tell the customer what you will do
Then do it!
Complaints
Slides
Summary
Why Satisfied Customers is not enough
Creating a customer Service Vision
Listen to your customers - Stop Listening
Your Products
Your Service
Your People
Handing Complaints
Any
Questions
Power Series
Creating Raving Fans
by Richard Mulvey

The power series customer service 2020

  • 1.
    Power Series Creating RavingFans by Richard Mulvey
  • 2.
    The Power Series2020 Week 1 - Getting New Customers Week 2 - Selling over the Telephone Week 3 - Sales Proposals and Presentations that Win Week 4 - Handling Objections/Closing the Sale Week 5 - Sales Negotiation Week 6 - Key Account Management Week 7 - 7 Habits of Highly Successful Salespeople Week 8 - Selling at your Higher Price Week 9 - Selling Face to Face - (online or on the road) Week 10 - Customer Service - Creating Raving Fans
  • 3.
    What are wegoing to discuss today? Why Satisfied Customers is not enough Creating a customer Service Vision Listen to your customers - Stop Listening Your Products Your Service Your People Handing Complaints
  • 4.
    The Business ofBusiness The Business of Business is to Satisfy Customers
  • 5.
    What do wedo all day? Reports to write Meetings to attend E-mails to answer Proposals to write Strategies to develop Staff to supervise Deliveries to organise More meetings Secretary’s lunch Pacify the Boss Input/check Data Read the Junk Mail Yet more meetings Talk to a customer
  • 6.
    What do salespeople do? Make sure the Customers Return
  • 7.
    Why do CustomersReturn? Friendly Service Quality Product Best Price 45% 36% 19% Customers Care about Customer Care!
  • 8.
    The Bad News Havingsatisfied customers is not enough. We need to develop Raving Fans!
  • 9.
    Raving Fans! Create aVision Find out what your Customers want Deliver - one step at a time
  • 10.
    How to createa vision Get together in departmental groups Be the customer Make notes on what you see
  • 11.
    Find out whatthe customer wants Ask and Listen Discard things you don’t want Think beyond the “Faster Horse”
  • 12.
    Listen - StopListening 1997 - Movie rental 2000 - Movies sent in the post for a monthly rental 2001 - Customer survey - Greater Selection of movies - Delivered by Fedex rather than post - Lower fees 2007 - Streaming 2013 - Create their own content
  • 13.
    Online reviews andSocial Media Twitter #QantasLuxury Clicks Hello Peter You Tube
  • 14.
    Online reviews andSocial Media
  • 15.
    Three Areas ofCustomer Service Your Product / Service Your People Your Systems
  • 16.
    Your Product /Service Does it work? Is it designed with the customer in mind?
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
    Your Systems Are yoursystems customer friendly? Do you have systems for every customer interaction?
  • 28.
    Your People Do youcare about them? Do they care about the customers? Do they have the skills?
  • 29.
    Make them feelwelcome What is the sweetest sound in the world? Flatter them Make them feel like a close friend coming into your home
  • 30.
    What is thebest thing the customer can do for you?
  • 31.
    Complain! 96% of dissatisfiedcustomers never complain. 90% of customers who are unhappy with the service never return. If you fix the problem, 50% - 74% will return. If you fix it straight away...... 96% will stay Forever!
  • 32.
    Listen! Remain calm andobjective Don't Argue / Don't interrupt Empathize Tell the customer what you will do Then do it! Complaints
  • 33.
  • 34.
    Summary Why Satisfied Customersis not enough Creating a customer Service Vision Listen to your customers - Stop Listening Your Products Your Service Your People Handing Complaints
  • 35.
  • 36.
    Power Series Creating RavingFans by Richard Mulvey