Women hold a significant and rising status in corporate America, with twenty million in professional or managerial roles and a notable presence in executive positions. Women-owned businesses account for nearly half of new companies in the U.S. and employ more individuals than the combined total of Fortune 500 companies, while women's educational advancements have led to increased income levels, outpacing men's in several key areas. This shift highlights the importance of women in organizational decision-making and the strategic advantage of fostering relationships with them.

1. THE POWER
OF THE PURSE

2. Whatever preconceived notions you have about
women in the workplace, women-owned business
and the influence of women in organizational
decision-making – throw them out. They are myths.
Rising Status of Women in Corporate America
 Twenty million women hold professional or managerial positions in the U.S.
 65% of women in senior positions have children
 Over half of all corporate purchasing managers are women
 Executive women are more concerned with the quality of the service they
receive than their male counterparts
 Working women are three times more likely than men to tell others about a
company’s products and services
 Women research products/services extensively before they make a buying
decision
 90% of working women use the same products and services at home that
they use in the office
The Power of Women Business Owners
 Nearly half of all new businesses are started by women in the U.S.
 There are 10.6 million women-owned businesses in the U.S.
 Women-owned businesses employ 35% more people than all of the Fortune
500 companies – combined
 1 out of every 5 firms with revenues of $1 million dollars or more are owned
by women
 In 2009 women-owned businesses spent $38 million on information
technology, $25 billion on telecommunications, $23 billion on human resource
services and $17 billion on shipping
 Women are more likely than their male counterparts to embrace technology
as part of their business strategies

3. Women and the Impact of Education
 Women make up 58 percent of those enrolled in two and four year colleges
 Women have earned more college degrees than men – every year since the
class of 1982
 In 2009 women:
 Earned almost 1½ times the number of Bachelor’s degrees than men
 Received 1.6 Master’s degrees for every Master’s earned by men
 Received 7% more Doctorate degrees than men
 With advanced degrees in hand – women’s income has soared by 63% in the
last 30 years while men’s median income has only increased by .06%
The numbers tell a very interesting story.
More educated women are entering the workforce. Women
hold more powerful positions than ever before. And women
have become an important influence in organizational
decision-making.
Learning how to build relationships, recruit and develop
women will give organizations a strategic advantage.
Curious?
Call The Meyvn Group for a free consultation.
(515) 360-7678 or (515) 299-0983
Sources: BusinessWeek, Catalyst, Center for Women’s Business Research,
Intuition Group; Yankelovich, U.S. Department of Education, U.S. Census
Bureau, Women Impacting Public Policy, Word of Mouth Advertising Association