The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
20 years in Market Research has been busy. Moving into hobby business areas like:
1) Blogging and writing movie reviews
2) Fashion and jacket design*
3) Wardrobe consultancy and stylist *
Excited about 2020
Frank Coles was interviewed about topics from his book, including language learning, fashion, space travel, mental exercises, depression, and spirituality. Regarding language learning, he believes most education systems cater to only one learning style. For fashion, he says clothes impact first impressions but confidence is most important. Space travel will be decades before mainstream affordable. His mental exercises to improve mood include practicing gratitude and being present. He advises forgiving yourself to avoid guilt over self-improvement. Spirituality and religion can be separate.
Robert Levine discusses various topics related to piracy and the internet such as whether the internet is controllable, the impact of wearable technology on content industries, and business models for paid content. He believes the goal should be reducing piracy to a level that doesn't harm legal markets. Paid access models and packaging/experience may encourage people to pay if legal options are convenient. There is no single future model but access to cloud-based content libraries could be important.
PressReader manages to get access to many newspapers from around the world by establishing relationships with individual newspapers and newspaper publishers. PressReader works directly with publishers to obtain digital rights to their content and make newspapers available on its platform. This allows PressReader to provide a comprehensive collection of publications from various countries and regions.
The document discusses several trends related to screens and technology that are expected to continue developing in 2013 and beyond. These include the proliferation of smart screens in various sizes, screens becoming thinner and higher quality, the growth of wearable technology and holographic projections, increased use of voice activation and gesture control instead of touchscreens, and the integration of social, location and mobile features across multiple connected screens and devices. It also touches on trends in online piracy, privacy attitudes, nostalgia for non-digital items, integrating social media and automobiles, and developing solutions for universal remote control of multiple screens.
Prashant Harish seeks a career in digital business utilizing skills in innovation, new product development, operations, client services, business development, and management. He has experience as an innovation specialist, global trend hunter, keynote speaker, and future studies expert. Prashant has worked on over 30 websites and blogs in his spare time over 16 years and held mid-to-senior positions in research, data, and technology for 13 years. He is currently writing his first e-book on how the digital landscape is changing reality.
The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
20 years in Market Research has been busy. Moving into hobby business areas like:
1) Blogging and writing movie reviews
2) Fashion and jacket design*
3) Wardrobe consultancy and stylist *
Excited about 2020
Frank Coles was interviewed about topics from his book, including language learning, fashion, space travel, mental exercises, depression, and spirituality. Regarding language learning, he believes most education systems cater to only one learning style. For fashion, he says clothes impact first impressions but confidence is most important. Space travel will be decades before mainstream affordable. His mental exercises to improve mood include practicing gratitude and being present. He advises forgiving yourself to avoid guilt over self-improvement. Spirituality and religion can be separate.
Robert Levine discusses various topics related to piracy and the internet such as whether the internet is controllable, the impact of wearable technology on content industries, and business models for paid content. He believes the goal should be reducing piracy to a level that doesn't harm legal markets. Paid access models and packaging/experience may encourage people to pay if legal options are convenient. There is no single future model but access to cloud-based content libraries could be important.
PressReader manages to get access to many newspapers from around the world by establishing relationships with individual newspapers and newspaper publishers. PressReader works directly with publishers to obtain digital rights to their content and make newspapers available on its platform. This allows PressReader to provide a comprehensive collection of publications from various countries and regions.
The document discusses several trends related to screens and technology that are expected to continue developing in 2013 and beyond. These include the proliferation of smart screens in various sizes, screens becoming thinner and higher quality, the growth of wearable technology and holographic projections, increased use of voice activation and gesture control instead of touchscreens, and the integration of social, location and mobile features across multiple connected screens and devices. It also touches on trends in online piracy, privacy attitudes, nostalgia for non-digital items, integrating social media and automobiles, and developing solutions for universal remote control of multiple screens.
Prashant Harish seeks a career in digital business utilizing skills in innovation, new product development, operations, client services, business development, and management. He has experience as an innovation specialist, global trend hunter, keynote speaker, and future studies expert. Prashant has worked on over 30 websites and blogs in his spare time over 16 years and held mid-to-senior positions in research, data, and technology for 13 years. He is currently writing his first e-book on how the digital landscape is changing reality.
Ami5 marketing week program 220x220 lr.finalPraz Hari
This document provides an agenda and session descriptions for Marketing Week 2011, taking place August 22-26 in Adelaide, Australia at the Hotel Grand Chancellor. The event focuses on collaboration and bringing marketers together to explore themes around social media, creativity, and innovation. Sessions over the 5 days include keynotes on boosting creativity, collaborating across cultures, social media best practices, and using social/digital strategies. A gala lunch awards ceremony is also included.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
The document summarizes 5 digital books recommended by the artist Praz Hari. The first book discusses how a company can build a thriving business with no budget by designing their product and business model effectively. The second book talks about "jump points", which are startling changes in the business environment that require completely rethinking the future. The third book excerpt discusses how digital transformation can create new opportunities as products and industries go digital. The fourth book passage talks about how video games provided refuge and distraction for someone after the 9/11 attacks. The last book excerpt discusses how faith is demonstrated through actions rather than just following religious rules.
Social wizz rapid fire with guest tom chatfieldPraz Hari
The next billion internet users will come from rural areas with limited time and resources. This suggests an opportunity for simple, asynchronous social games that harken back to traditional games like cards. Tablets will revolutionize entertainment consumption by providing an intimate, portable screen for gaming anywhere. While consoles still have value, they must justify their cost by becoming robust media servers and offering innovative services beyond physical games. To increase acceptance of gaming, the education industry and governments should listen to students, and consider how games can engage learners and model concepts in a playful way. The greatest impact of gaming could be on education by making systems more engaging and personalized through digital profiles, achievements and rapid feedback.
Social wizz rapid fire round with guest Mike WalshPraz Hari
1) The next billion internet users will largely come from rural areas and have a significant impact by developing new technologies and online behaviors adapted to their cultures. Emerging markets are already influencing innovation.
2) The proliferation of screens will lead to all content being streamed from the cloud and scaled based on location and activity. This shift to cloud-based streaming will be a major change in how we consume information and entertainment.
3) Traditional media like TV, newspapers and magazines will transition to prioritizing audience data and insights over physical formats as their business model. Their future lies in data rather than replicating physical scarcity models online.
The document advertises a Social Media Lounge at a conference to help attendees update their social media skills, learn how to use social media tools to connect with clients and market businesses, and provide a quiet place to check email, charge devices, and lounge. The lounge is sponsored by EyesWideOpen and proudly supports the 2010 AMSRS Conference, with the conference hashtag #AMSRS2010. Attendees are also encouraged to follow the conference Twitter account.
This document discusses conducting a community pulse program to engage community members in evaluating and co-creating solutions. It recommends assembling a short-term community of 60-100 members for a 10-day to 2-week program. The program would incorporate creative and media agencies, marketers, and the community in a structured and moderated process using both qualitative and quantitative measures to gather feedback in a creative environment. It provides contact information for Prashant Hari to inquire about the program and costs.
This document contains positive testimonials from three clients praising the service provided by Your Source. Annesley Watson of The Smith's Snackfood Company recommends Your Source highly for their pleasant and competent team, flexibility, reliability, and efficient delivery. Esther Garland of Face UK says Your Source seemed to understand their needs and were flexible and available. Ellissa Pyke of Bellamyhayden says working with Your Source makes their job easier due to the experience, professionalism, and added value on each project.
Google has updated its search engine to provide more comprehensive information about search terms. It can now provide images, videos, maps, news, books, blogs, updates, and discussions related to the search term. Google has integrated features from YouTube, Vimeo, Google Maps, Google Books, Twitter, and online forums to deliver a more complete overview with different perspectives on the search term in 3 sentences or less.
Ami5 marketing week program 220x220 lr.finalPraz Hari
This document provides an agenda and session descriptions for Marketing Week 2011, taking place August 22-26 in Adelaide, Australia at the Hotel Grand Chancellor. The event focuses on collaboration and bringing marketers together to explore themes around social media, creativity, and innovation. Sessions over the 5 days include keynotes on boosting creativity, collaborating across cultures, social media best practices, and using social/digital strategies. A gala lunch awards ceremony is also included.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
The document summarizes 5 digital books recommended by the artist Praz Hari. The first book discusses how a company can build a thriving business with no budget by designing their product and business model effectively. The second book talks about "jump points", which are startling changes in the business environment that require completely rethinking the future. The third book excerpt discusses how digital transformation can create new opportunities as products and industries go digital. The fourth book passage talks about how video games provided refuge and distraction for someone after the 9/11 attacks. The last book excerpt discusses how faith is demonstrated through actions rather than just following religious rules.
Social wizz rapid fire with guest tom chatfieldPraz Hari
The next billion internet users will come from rural areas with limited time and resources. This suggests an opportunity for simple, asynchronous social games that harken back to traditional games like cards. Tablets will revolutionize entertainment consumption by providing an intimate, portable screen for gaming anywhere. While consoles still have value, they must justify their cost by becoming robust media servers and offering innovative services beyond physical games. To increase acceptance of gaming, the education industry and governments should listen to students, and consider how games can engage learners and model concepts in a playful way. The greatest impact of gaming could be on education by making systems more engaging and personalized through digital profiles, achievements and rapid feedback.
Social wizz rapid fire round with guest Mike WalshPraz Hari
1) The next billion internet users will largely come from rural areas and have a significant impact by developing new technologies and online behaviors adapted to their cultures. Emerging markets are already influencing innovation.
2) The proliferation of screens will lead to all content being streamed from the cloud and scaled based on location and activity. This shift to cloud-based streaming will be a major change in how we consume information and entertainment.
3) Traditional media like TV, newspapers and magazines will transition to prioritizing audience data and insights over physical formats as their business model. Their future lies in data rather than replicating physical scarcity models online.
The document advertises a Social Media Lounge at a conference to help attendees update their social media skills, learn how to use social media tools to connect with clients and market businesses, and provide a quiet place to check email, charge devices, and lounge. The lounge is sponsored by EyesWideOpen and proudly supports the 2010 AMSRS Conference, with the conference hashtag #AMSRS2010. Attendees are also encouraged to follow the conference Twitter account.
This document discusses conducting a community pulse program to engage community members in evaluating and co-creating solutions. It recommends assembling a short-term community of 60-100 members for a 10-day to 2-week program. The program would incorporate creative and media agencies, marketers, and the community in a structured and moderated process using both qualitative and quantitative measures to gather feedback in a creative environment. It provides contact information for Prashant Hari to inquire about the program and costs.
This document contains positive testimonials from three clients praising the service provided by Your Source. Annesley Watson of The Smith's Snackfood Company recommends Your Source highly for their pleasant and competent team, flexibility, reliability, and efficient delivery. Esther Garland of Face UK says Your Source seemed to understand their needs and were flexible and available. Ellissa Pyke of Bellamyhayden says working with Your Source makes their job easier due to the experience, professionalism, and added value on each project.
Google has updated its search engine to provide more comprehensive information about search terms. It can now provide images, videos, maps, news, books, blogs, updates, and discussions related to the search term. Google has integrated features from YouTube, Vimeo, Google Maps, Google Books, Twitter, and online forums to deliver a more complete overview with different perspectives on the search term in 3 sentences or less.
1. The Magic of Seven
Sentences
With Geoff & Athaliah Talbot
Curated by Prashant Harish Hari
2. 1) Where do you get your daily inspiration
from? Seven Sentences inspires daily...
• our daily inspiration comes from people,
creatives, dreamers, thought leaders, children,
justice, kindness, those who are enduring poverty,
the voiceless, and anyone with a dream and a need
to live out that dream.
3. 2) What do you see as the future of creativity and
imagination? Do you think we've hit an era of stifled
creativity, or an era where we'll be more creative and
imaginative?
• I think creativity and imagination are on the rise. We
hear it in the music, we see it in social media. People are given to novel ways of
telling their story and sharing their perspective. It’s true that everyone
has a story, but there are a myriad of ways in which one
can tell his or her story and we think we’re seeing people
becoming more courageous in developing new ideas for
how to innovate more and more.
4. 3) It's easy for artists to get disheartened and give up, advice like "NEVER GIVE UP"
and "DON'T GIVE UP ON YOUR DREAMS" etc, sound nice when read, however
hard to adhere to (specially in the world of commercial reality), what tangible advice
would you give to people who follow their dreams?
If your dream has actual value to anyone else other than
yourself, then it must be able to be monetized. Because money
is the primary way that we measure value in the world in
so if it has actual
which your dream exist...
value, it will also have a dollar value.
5. 3) It's easy for artists to get disheartened and give up, advice like "NEVER
GIVE UP" and "DON'T GIVE UP ON YOUR DREAMS" etc, sound nice
when read, however hard to adhere to (specially in the world of commercial
reality), what tangible advice would you give to people who follow their
dreams?
Early in your dream chasing endeavors it can be difficult to find this value,
because you are still developing your craft and your dreams are actually not
yet valuable because they most likely are not yet refined enough to bring
about a return. The worst thing you can do at this stage of the process is
sulk, bemoan your lack of luck, or give in. Let the struggle refine your dream,
let it make you better at what you do. Once you start providing sufficient
value to others through your dream, the money will come, it has too. The first
part of dream chasing is simply about survival and refinement, it is both
painful and necessary.
The other question to ask is simply, how can I provide value (and
be remunerated) through each stage of my dream. That is where having the
right strategy for your dream from the beginning is critical.
6. 4) What 5 traits are crucial for individuals who
are following their dreams in order to succeed?
• Persistence
• Flexibility
• Faith
• A sense of humour
• Hopefulness
7. 5) A lot of people, after they finish their PHD or Degree, have the
mindset "I won't be picking up a book again for a long time".
How do you think one can change this mindset?
I would suggest maybe spend some time reading fiction and
Allow some time away
watching movies.
from serious reading by taking a break to
read and view what one simply enjoys.