Este documento describe un proyecto de investigación que analiza el comportamiento del consumidor y los factores que afectan su decisión de compra, enfocándose en la empresa Coca-Cola y cómo analiza el mercado para el lanzamiento de campañas publicitarias. El objetivo es conocer los patrones de comportamiento del consumidor y cómo satisfacer sus necesidades para incrementar las ventas. Se realizará una encuesta a 30 personas y una entrevista a un ejecutivo de mercadotecnia de Coca-Cola para determinar el rol del consumidor en las campañas y los
¿Quién es el consumidor de Coca Cola y qué rasgos lo definen? ¿Cuál es la personalidad de esta marca? Qué motivaciones o necesidades satisface Coca Cola en sus consumidores? ¿Qué actitudes detentan estos y cómo confluyen aspectos cognitivos, afectivos y conativos? Cómo es percibida la marca Coca Cola? cuáles son los estímulos perceptuales relevantes y cómo se configuran en términos de la gestalt psicológica?. Todos estos aspectos fueron estudiados y desarrollados por alumnos de 10mo ciclo de la Especialidad de Psicología Social de la Pontificia Universidad Católica del Perú como parte del curso de Comportamiento del Consumidor. Los estudiantes de psicología, Valeria Abanto, Ernesto Maturrano, Alicia Monteblanco y Laura Aragón, realizaron entrevistas en profundidad y utilizaron un análisis psicológico para descrifrar el "ADN" de la marca Coca Cola. Más información: www.consumer-insights.blogspot.com
This document promotes joining an initiative between TM and TeAM to market web applications through TM's BizApp Store marketplace for SMEs. It provides benefits like branding, advertising, and joint marketing. To join, applications need a cloud/SaaS model, pricing per user per month, and an existing customer base. It also provides pricing details and a contact for further questions.
This document provides an overview of Vietnam's ICT market in 2012, including:
- The ICT industry in Vietnam was growing rapidly due to economic reforms, WTO accession, and a young population driving demand. The government was committed to developing the software, internet, and ICT education sectors.
- Key sectors included telecommunications, software, hardware, and digital content. The internet and mobile phone markets were among the fastest growing in the world.
- The government had strategies to develop ICT infrastructure nationwide and make ICT a leading economic sector, with goals of advancing Vietnam in ASEAN ICT rankings by 2020.
The document provides an overview of Thailand's growing ICT market, which is projected to reach $9.3 billion by 2016. Mobile phones and internet have high penetration rates, with mobile subscribers reaching 72 million in 2011. The top three mobile network operators control 98% of the market. While fixed broadband penetration is low, the government is promoting mobile broadband. Enterprise software, mobile applications, and cloud computing are major segments of the growing software market. Communications equipment and services make up over 60% of the overall ICT market, with mobile networks driving further growth in banking, e-commerce and other sectors. Factors such as government investment, urbanization, and digitalization of various industries are fueling the expansion of Thailand's
1) Japan has established communications and broadcasting infrastructure that allows for digital content to be easily distributed across various media. This has led to growth in new digital markets like digital signage and transformations in the information and communication sector.
2) Traditional mass media in Japan has seen shrinking advertisement revenues as advertisers move to online platforms. However, the total digital content market in Japan is still over 12 trillion yen, the second largest in the world.
3) Major segments of Japan's digital market discussed include digital music, online games, e-books, and online video. The digital music market saw its first decline in 2010 but mobile digital content remains dominant. The online game market grew 3% in 2010 and social
The payment gateway provider and payment options available can provide businesses with a competitive edge. The right provider offers state-of-the-art fraud prevention systems, connectivity to major shopping carts, multiple payment options directly connected to banks, support for multiple currencies, and registration under relevant payment acts. iPay88 is a leading payment gateway in Southeast Asia that offers these features including comprehensive local payment options and a one-stop regional payment gateway to save merchants time and costs.
The document is a presentation on cloud computing and Graha Citra Data's (GCD) Cloud + IA solution. It introduces cloud computing concepts like multi-tenancy, elasticity, and virtual infrastructure. It outlines the benefits of the cloud in reducing costs, improving scalability and flexibility. GCD's Cloud + IA solution provides infrastructure as a service through a self-service portal, offering pay-as-you-go pricing and security. Key advantages include lower costs, reduced management responsibilities, and faster application deployment.
Este documento describe un proyecto de investigación que analiza el comportamiento del consumidor y los factores que afectan su decisión de compra, enfocándose en la empresa Coca-Cola y cómo analiza el mercado para el lanzamiento de campañas publicitarias. El objetivo es conocer los patrones de comportamiento del consumidor y cómo satisfacer sus necesidades para incrementar las ventas. Se realizará una encuesta a 30 personas y una entrevista a un ejecutivo de mercadotecnia de Coca-Cola para determinar el rol del consumidor en las campañas y los
¿Quién es el consumidor de Coca Cola y qué rasgos lo definen? ¿Cuál es la personalidad de esta marca? Qué motivaciones o necesidades satisface Coca Cola en sus consumidores? ¿Qué actitudes detentan estos y cómo confluyen aspectos cognitivos, afectivos y conativos? Cómo es percibida la marca Coca Cola? cuáles son los estímulos perceptuales relevantes y cómo se configuran en términos de la gestalt psicológica?. Todos estos aspectos fueron estudiados y desarrollados por alumnos de 10mo ciclo de la Especialidad de Psicología Social de la Pontificia Universidad Católica del Perú como parte del curso de Comportamiento del Consumidor. Los estudiantes de psicología, Valeria Abanto, Ernesto Maturrano, Alicia Monteblanco y Laura Aragón, realizaron entrevistas en profundidad y utilizaron un análisis psicológico para descrifrar el "ADN" de la marca Coca Cola. Más información: www.consumer-insights.blogspot.com
This document promotes joining an initiative between TM and TeAM to market web applications through TM's BizApp Store marketplace for SMEs. It provides benefits like branding, advertising, and joint marketing. To join, applications need a cloud/SaaS model, pricing per user per month, and an existing customer base. It also provides pricing details and a contact for further questions.
This document provides an overview of Vietnam's ICT market in 2012, including:
- The ICT industry in Vietnam was growing rapidly due to economic reforms, WTO accession, and a young population driving demand. The government was committed to developing the software, internet, and ICT education sectors.
- Key sectors included telecommunications, software, hardware, and digital content. The internet and mobile phone markets were among the fastest growing in the world.
- The government had strategies to develop ICT infrastructure nationwide and make ICT a leading economic sector, with goals of advancing Vietnam in ASEAN ICT rankings by 2020.
The document provides an overview of Thailand's growing ICT market, which is projected to reach $9.3 billion by 2016. Mobile phones and internet have high penetration rates, with mobile subscribers reaching 72 million in 2011. The top three mobile network operators control 98% of the market. While fixed broadband penetration is low, the government is promoting mobile broadband. Enterprise software, mobile applications, and cloud computing are major segments of the growing software market. Communications equipment and services make up over 60% of the overall ICT market, with mobile networks driving further growth in banking, e-commerce and other sectors. Factors such as government investment, urbanization, and digitalization of various industries are fueling the expansion of Thailand's
1) Japan has established communications and broadcasting infrastructure that allows for digital content to be easily distributed across various media. This has led to growth in new digital markets like digital signage and transformations in the information and communication sector.
2) Traditional mass media in Japan has seen shrinking advertisement revenues as advertisers move to online platforms. However, the total digital content market in Japan is still over 12 trillion yen, the second largest in the world.
3) Major segments of Japan's digital market discussed include digital music, online games, e-books, and online video. The digital music market saw its first decline in 2010 but mobile digital content remains dominant. The online game market grew 3% in 2010 and social
The payment gateway provider and payment options available can provide businesses with a competitive edge. The right provider offers state-of-the-art fraud prevention systems, connectivity to major shopping carts, multiple payment options directly connected to banks, support for multiple currencies, and registration under relevant payment acts. iPay88 is a leading payment gateway in Southeast Asia that offers these features including comprehensive local payment options and a one-stop regional payment gateway to save merchants time and costs.
The document is a presentation on cloud computing and Graha Citra Data's (GCD) Cloud + IA solution. It introduces cloud computing concepts like multi-tenancy, elasticity, and virtual infrastructure. It outlines the benefits of the cloud in reducing costs, improving scalability and flexibility. GCD's Cloud + IA solution provides infrastructure as a service through a self-service portal, offering pay-as-you-go pricing and security. Key advantages include lower costs, reduced management responsibilities, and faster application deployment.
This document summarizes Ryan Gondokusumo's presentation about Sribu.com, a website he founded in Indonesia that connects clients needing design work with freelance designers. Some key points:
- Indonesia has a large population and fast growing internet usage, but the design market there faces challenges like a lack of simple payment systems and cultural issues that make startups less popular.
- Sribu.com addresses problems for both clients, who find it hard to get good affordable designs, and designers, who lack experience and opportunities to get clients.
- The business model involves crowdsourcing design work, with starting prices from $162-362. As of now, Sribu.com has attracted
The document discusses the growth of internet and mobile banking globally and in Indonesia. It notes that by 2014, there will be 1 billion internet users with 65% in Asia Pacific. Mobile banking usage is growing quadruple the rate since 2011. The document then discusses the opportunity for CIMB Niaga in Indonesia, noting that Indonesia's middle class is growing wealthier and 73% of Indonesians use mobile phones. It provides statistics on social media usage in Indonesia from various surveys. The document concludes by discussing CIMB Niaga's branchless banking capabilities and features through internet and mobile banking.
This document discusses CIMB Niaga's use of social media to engage more customers. It provides an overview of internet marketing and how social media can help businesses connect with customers and spread brand awareness. It then details CIMB Niaga's social media strategy and campaigns on Facebook in 2012, including video contests, photo contests, and social sharing campaigns to acquire new fans and increase brand awareness. The document concludes with current social media activities on Facebook to educate audiences about investment products.
The document provides information about crowd sourcing designs through a website. It explains the process of posting a design contest on the site, including choosing a package and contest features, describing the design need, reviewing submitted designs, and giving feedback. The summary highlights that the site allows users to launch design contests to source designs from over 12,000 designers, receive at least 150 submissions on average, set affordable prices by choosing the award amount, and is backed by a money back guarantee.
The document announces a conference titled "Business India: What Next?" to be held on October 18th, 2012 in Kuala Lumpur. The conference will discuss ongoing economic developments in India and their implications for Malaysian businesses. It will feature prominent speakers with expertise on the Indian economy. Attendees will gain insights into India's economic directions and learn about recent political and economic changes that could impact Malaysian investment and trade with India. The event aims to assess if growth in Malaysian-Indian trade and investment can be sustained amid global economic challenges.
Plug & Play Technology Garden is a technology business acceleration center that provides office space, infrastructure, and networking opportunities for technology startups. It offers a minimum of 4 workspaces starting at 101-594 square feet. Startups can benefit from reduced barriers to entry, networking and mentoring support, increased visibility, and endorsement that can help secure funding. Plug & Play also organizes over 150 entrepreneurial events annually in collaboration with partners to support the technology ecosystem. Interested startups should contact the specified individuals.
This document describes Exabytes' cloud computing services across multiple locations and its programs to support Malaysian companies. Specifically, it offers cloud capacities totaling 400 CPU cores, 4TB RAM, and 80TB storage across Kuala Lumpur, Cyberjaya, Singapore, and the USA. It also introduces a new client dashboard, app and OS templates, and free DNS hosting. Two programs - the Exabytes MSC Cloud Program and MSC Malaysia Cloud Initiative - provide Malaysian companies cloud credits and go-to-market assistance totaling RM31,799 to accelerate their cloud adoption.
This document provides an industry brief and market analysis of the software industry in China in 2011. It finds that the software industry has grown rapidly, with revenue increasing from $7.17 billion in 2000 to $145.91 billion in 2009. The industry is expected to continue growing at over 20% annually. There is strong domestic demand for both consumer and enterprise software. The market is shifting towards services and new regions are emerging as growth centers beyond Beijing and Guangdong. Competition in the industry remains intense as it continues to consolidate.
Indonesia has over 31 million internet users as of 2010, making it the 5th largest internet market in Asia. Usage is projected to grow significantly, with estimates of 150 million users by 2014. Mobile internet access is very popular due to cheaper prices and better infrastructure compared to wired broadband. Young Indonesians aged 15-34 make up 73% of users, many of whom access the internet primarily through their mobile phones. While internet usage is concentrated in major cities, warnets or internet cafes allow broader access. The mobile internet presents opportunities for businesses to engage Indonesian customers online.
The document outlines the agenda for the Vietnam ICT Summit 2012, which will take place from June 26-27th in Hanoi. The summit will address trends in ICT and strategies to position Vietnam, with panels on applying ICT to transportation, education, smart cities, and e-citizen cards. Day 1 will involve congress sessions and panels, while Day 2 will feature presentations of ICT solutions and business matching between organizations. The goal of the summit is to identify ICT trends, share visions, and find solutions to help modernize Vietnam's infrastructure and public services through technology.
The document outlines the tentative programme for a seminar titled "Doing ICT Business in Thailand" to be held on May 14th 2012 in Kuala Lumpur. The seminar will include presentations from officials from MATRADE and MDEC on opportunities for ICT business in Thailand. Dr. Thanachart Numnonda from Thailand will also discuss opportunities, followed by two Malaysian CEOs sharing their experiences operating ICT businesses in Thailand. The programme includes time for Q&A sessions with the speakers.
The document summarizes a marketing mission organized by TeAM to assist Malaysian small and medium enterprises (SMEs) expand their business into China. The mission will involve visits to Guangzhou, Dongguan, and Shenzhen over 3 days, with meetings and presentations scheduled with local industry associations and companies in the information and communications technology sector. The goal is to help Malaysian SMEs develop partnerships, identify business opportunities, and gain an understanding of operating in China. Travel and logistical details are also provided.
This document summarizes Ryan Gondokusumo's presentation about Sribu.com, a website he founded in Indonesia that connects clients needing design work with freelance designers. Some key points:
- Indonesia has a large population and fast growing internet usage, but the design market there faces challenges like a lack of simple payment systems and cultural issues that make startups less popular.
- Sribu.com addresses problems for both clients, who find it hard to get good affordable designs, and designers, who lack experience and opportunities to get clients.
- The business model involves crowdsourcing design work, with starting prices from $162-362. As of now, Sribu.com has attracted
The document discusses the growth of internet and mobile banking globally and in Indonesia. It notes that by 2014, there will be 1 billion internet users with 65% in Asia Pacific. Mobile banking usage is growing quadruple the rate since 2011. The document then discusses the opportunity for CIMB Niaga in Indonesia, noting that Indonesia's middle class is growing wealthier and 73% of Indonesians use mobile phones. It provides statistics on social media usage in Indonesia from various surveys. The document concludes by discussing CIMB Niaga's branchless banking capabilities and features through internet and mobile banking.
This document discusses CIMB Niaga's use of social media to engage more customers. It provides an overview of internet marketing and how social media can help businesses connect with customers and spread brand awareness. It then details CIMB Niaga's social media strategy and campaigns on Facebook in 2012, including video contests, photo contests, and social sharing campaigns to acquire new fans and increase brand awareness. The document concludes with current social media activities on Facebook to educate audiences about investment products.
The document provides information about crowd sourcing designs through a website. It explains the process of posting a design contest on the site, including choosing a package and contest features, describing the design need, reviewing submitted designs, and giving feedback. The summary highlights that the site allows users to launch design contests to source designs from over 12,000 designers, receive at least 150 submissions on average, set affordable prices by choosing the award amount, and is backed by a money back guarantee.
The document announces a conference titled "Business India: What Next?" to be held on October 18th, 2012 in Kuala Lumpur. The conference will discuss ongoing economic developments in India and their implications for Malaysian businesses. It will feature prominent speakers with expertise on the Indian economy. Attendees will gain insights into India's economic directions and learn about recent political and economic changes that could impact Malaysian investment and trade with India. The event aims to assess if growth in Malaysian-Indian trade and investment can be sustained amid global economic challenges.
Plug & Play Technology Garden is a technology business acceleration center that provides office space, infrastructure, and networking opportunities for technology startups. It offers a minimum of 4 workspaces starting at 101-594 square feet. Startups can benefit from reduced barriers to entry, networking and mentoring support, increased visibility, and endorsement that can help secure funding. Plug & Play also organizes over 150 entrepreneurial events annually in collaboration with partners to support the technology ecosystem. Interested startups should contact the specified individuals.
This document describes Exabytes' cloud computing services across multiple locations and its programs to support Malaysian companies. Specifically, it offers cloud capacities totaling 400 CPU cores, 4TB RAM, and 80TB storage across Kuala Lumpur, Cyberjaya, Singapore, and the USA. It also introduces a new client dashboard, app and OS templates, and free DNS hosting. Two programs - the Exabytes MSC Cloud Program and MSC Malaysia Cloud Initiative - provide Malaysian companies cloud credits and go-to-market assistance totaling RM31,799 to accelerate their cloud adoption.
This document provides an industry brief and market analysis of the software industry in China in 2011. It finds that the software industry has grown rapidly, with revenue increasing from $7.17 billion in 2000 to $145.91 billion in 2009. The industry is expected to continue growing at over 20% annually. There is strong domestic demand for both consumer and enterprise software. The market is shifting towards services and new regions are emerging as growth centers beyond Beijing and Guangdong. Competition in the industry remains intense as it continues to consolidate.
Indonesia has over 31 million internet users as of 2010, making it the 5th largest internet market in Asia. Usage is projected to grow significantly, with estimates of 150 million users by 2014. Mobile internet access is very popular due to cheaper prices and better infrastructure compared to wired broadband. Young Indonesians aged 15-34 make up 73% of users, many of whom access the internet primarily through their mobile phones. While internet usage is concentrated in major cities, warnets or internet cafes allow broader access. The mobile internet presents opportunities for businesses to engage Indonesian customers online.
The document outlines the agenda for the Vietnam ICT Summit 2012, which will take place from June 26-27th in Hanoi. The summit will address trends in ICT and strategies to position Vietnam, with panels on applying ICT to transportation, education, smart cities, and e-citizen cards. Day 1 will involve congress sessions and panels, while Day 2 will feature presentations of ICT solutions and business matching between organizations. The goal of the summit is to identify ICT trends, share visions, and find solutions to help modernize Vietnam's infrastructure and public services through technology.
The document outlines the tentative programme for a seminar titled "Doing ICT Business in Thailand" to be held on May 14th 2012 in Kuala Lumpur. The seminar will include presentations from officials from MATRADE and MDEC on opportunities for ICT business in Thailand. Dr. Thanachart Numnonda from Thailand will also discuss opportunities, followed by two Malaysian CEOs sharing their experiences operating ICT businesses in Thailand. The programme includes time for Q&A sessions with the speakers.
The document summarizes a marketing mission organized by TeAM to assist Malaysian small and medium enterprises (SMEs) expand their business into China. The mission will involve visits to Guangzhou, Dongguan, and Shenzhen over 3 days, with meetings and presentations scheduled with local industry associations and companies in the information and communications technology sector. The goal is to help Malaysian SMEs develop partnerships, identify business opportunities, and gain an understanding of operating in China. Travel and logistical details are also provided.