Dailyhunt, originally acquired from Newshunt in 2012, has emerged as a leading Indian news aggregator, offering content in 14 regional languages from over 3000 providers, appealing to a user base of more than 150 million. The platform utilizes personalized smart technology and includes features like short videos, allowing users to share content across social media. Its revenue model is primarily driven by advertising and transaction fees from book and magazine sales.

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THE JOURNEY BEHIND THE GLORY OF LARGEST ONLINE NEWS
PLATFORM DAILYHUNT
VARUN KESAVAN, RESEARCH SCHOLAR, E – MAIL ID – varunkesavan@yahoo.com
INTRODUCTION
We no longer have to wait for the newspaper to get the latest news, nor do we
require to wait till we reach home and switch on the TV to know the breaking
news. With mobile phones and fast and cheap internet services, news and
information is now much easier to access. An entrepreneur, Virendra
Gupta could foresee this situation even before it actually arrived, which led him
to acquire Newshunt in 2012, which is currently known as Dailyhunt. Today
Dailyhunt procures content from over 1000+ publishers and is getting much
popularity as the content is available in 14 Indian regional languages. Lets have
a look at the journey of this top Indian startup.

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THE MODUS OPERANDI OF DAILYHUNT
Dailyhunt is an Indian News and content aggregator application that provides
local language content in 14 Indian languages which include major languages
like Hindi, Kannada, and Marathi to name a few, from over 3000+ content
providers.
Daily hunt is one of the early entrants in the regional content space in the
country. The interesting part is that the platform also offers short videos. This
video content is sourced from organizations and stringers. Through its smart
technology, the platform personalizes the content as per the user’s
requirements.
From the nation's biggest news source to hyperlocal correspondents, it curates
news that you will surely love to watch. Almost 90% of the users use the
platform in regional languages. Daily hunt has a user base of more than 150
million. The unique proposition is that users can browse the topics of their
interest and also share news over different social media platforms such as
Whatsapp, Facebook, and other social handles.

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MEDIA AND ENTERTAINMENT SECTOR IN INDIA
According to the PwC report, India’s Media and Entertainment sector are fairly
expected to touch $45.1 billion by 2021, expanding at a CAGR of over 10.5%.
The report also states that the segment has undergone substantial progress
since 2016 when its valuation stood at $27.3 billion.
THE BIRTH OF DAILYHUNT
The company was driven by a very strong mission of being the ideal Indian
news platform to empower a billion Indians. Dailyhunt founder Virendra
Gupta's VAS startup Versé Innovation Pvt Ltd. was running profitably, but
yet he could foresee that soon VAS was about to lose its sheen. This led
Virendra and his team to acquire the English and vernacular news aggregator
Newshunt. Newshunt was renamed as Dailyhunt in 2015.
THE BUSINESS MODEL AND REVENUE MODEL
While Daily hunt is totally free for the users to read news, there are basically
two sources from which the app earns revenue. With a huge user base, the
major chunk of the revenue comes from displaying advertising. It also charges
its users for reading and downloading books and magazines from the app.

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They have two independent business models:
 Impressions Based (News): Tie-ups with large news media and publishing
houses where-in Daily hunt shares the advertising revenue on the news
screens with these players.
 Transactions Based (Books, Magazines, and Singles): Tie-ups with book
and magazine publishers, wherein the platform acts as a distributor for these
books, collects the revenue from the users and shares it with the publishers
who in turn may share it with the authors.