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The IRS and Plain Writing – Challenges and
Accomplishments for a Taxing Situation




Terry Lemons, Internal Revenue Service
Introduction




   Terry Lemons, Director,
    Office of Communications, IRS
   Co-chair of IRS Plain Writing Editorial Board
Challenges


   Complex subject matter
   Large, varied audience
    –   General public – potentially 141.1 million
    –   Tax/legal professionals – potentially 1.9 million
   Large agency
    –   Decentralized content writing, review
Multi-pronged implementation


   Established Plain Writing editorial board
   Trained all employees
   Established Plain Language@IRS on
    IRS.gov for ongoing updates and feedback
   Redesigned more than 120 notices
From this
To this


          Our redesigned
          notices explain:
          –Why   the notice was
          sent
          –How  the taxpayer
          should respond
          –What the
          consequence is if the
          taxpayer does not
          respond
          –Where   to find
          additional resources,
          publications, and
          services
Benefits of improvements


Improved business results:
Increase  compliance
Reduction in the tax gap
Earlier resolution of cases when taxpayers are more responsive
Possible reductions in call volumes as information is communicated
through notices or online

Improved customer results:
Increased   satisfaction, driven by
    –   Earlier resolution of their case
    –   Reduced penalties and interest (inferred if cases are resolved earlier)
    –   Decreased confusion
Taxpayer focus groups
Restraining Forces




                                                            Can’t
                        Don’t  Uncertain      Threatening
                                                          Respond       Unclear
                       Have $ Eligibility for    Tone
                                                        Electronically Language
                        Now Installment Plan                                       Immune to
                                                                                  Consequences
Driving Forces




                                                                                  Easy-to-Find
                                                                                      Online
                                                                     Collaborative Information
                                                                         Tone
                                              Online   Encourage
                         Better     Online   Setup of Contact with
                     Communication Payment Installment    IRS
                      of Payment    Portal Agreement
                        Options
To this


          Redesigned notices
          point taxpayers to web
          page with:
          –Plain language
          information about the
          notice they received
          –Answers    to common
          questions
          –Linksto related
          resources
          –Tips to offer ideas to
          help taxpayers succeed
          in coming years
Building on our success


Redesigned “balance due” notices:
   •   Compared to accounts using previous versions of
       balance due notices, more taxpayers are:
          Paying their tax liability
          Contacting IRS to discuss payment options
          Setting up installment payments
Written for IRS, not the reader

                         CP 504 before:
                         –Important  information
                         not clearly highlighted
                         –Confusing,  unfamiliar
                         terms: levy, lien,
                         assets
                         –Somewhat
                         threatening tone as
                         this was the last notice
                         prior to collection
                         action
Addressing the reader’s needs


                      Redesigned CP 504 notice:

                      –Builds on same plain
                      language features as
                      previous redesigned
                      notices
                      –Uses   familiar words
                      –Alerts  taxpayers to
                      other important issues
                      this tax liability could
                      affect if unresolved
Where we go from here


   Additional notice redesign
    •   planning to release 9 additional redesigned
        notices in October 2012;
        61 additional in January 2013
   Continued review of new and substantially
    revised documents
   Redesigned IRS.gov website
   Continued training for employees
Questions?



   Terry Lemons, terry.l.lemons (at) irs[dot]gov
   Plain Language @ IRS on IRS.gov

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The IRS and Plain Writing - Challenges and Accomplishments for a Taxing Situation

  • 1. The IRS and Plain Writing – Challenges and Accomplishments for a Taxing Situation Terry Lemons, Internal Revenue Service
  • 2. Introduction  Terry Lemons, Director, Office of Communications, IRS  Co-chair of IRS Plain Writing Editorial Board
  • 3. Challenges  Complex subject matter  Large, varied audience – General public – potentially 141.1 million – Tax/legal professionals – potentially 1.9 million  Large agency – Decentralized content writing, review
  • 4. Multi-pronged implementation  Established Plain Writing editorial board  Trained all employees  Established Plain Language@IRS on IRS.gov for ongoing updates and feedback  Redesigned more than 120 notices
  • 6. To this Our redesigned notices explain: –Why the notice was sent –How the taxpayer should respond –What the consequence is if the taxpayer does not respond –Where to find additional resources, publications, and services
  • 7. Benefits of improvements Improved business results: Increase compliance Reduction in the tax gap Earlier resolution of cases when taxpayers are more responsive Possible reductions in call volumes as information is communicated through notices or online Improved customer results: Increased satisfaction, driven by – Earlier resolution of their case – Reduced penalties and interest (inferred if cases are resolved earlier) – Decreased confusion
  • 8. Taxpayer focus groups Restraining Forces Can’t Don’t Uncertain Threatening Respond Unclear Have $ Eligibility for Tone Electronically Language Now Installment Plan Immune to Consequences Driving Forces Easy-to-Find Online Collaborative Information Tone Online Encourage Better Online Setup of Contact with Communication Payment Installment IRS of Payment Portal Agreement Options
  • 9. To this Redesigned notices point taxpayers to web page with: –Plain language information about the notice they received –Answers to common questions –Linksto related resources –Tips to offer ideas to help taxpayers succeed in coming years
  • 10. Building on our success Redesigned “balance due” notices: • Compared to accounts using previous versions of balance due notices, more taxpayers are:  Paying their tax liability  Contacting IRS to discuss payment options  Setting up installment payments
  • 11. Written for IRS, not the reader CP 504 before: –Important information not clearly highlighted –Confusing, unfamiliar terms: levy, lien, assets –Somewhat threatening tone as this was the last notice prior to collection action
  • 12. Addressing the reader’s needs Redesigned CP 504 notice: –Builds on same plain language features as previous redesigned notices –Uses familiar words –Alerts taxpayers to other important issues this tax liability could affect if unresolved
  • 13. Where we go from here  Additional notice redesign • planning to release 9 additional redesigned notices in October 2012; 61 additional in January 2013  Continued review of new and substantially revised documents  Redesigned IRS.gov website  Continued training for employees
  • 14. Questions?  Terry Lemons, terry.l.lemons (at) irs[dot]gov  Plain Language @ IRS on IRS.gov