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The Consumerisation of E-commerce - Thomas Joosten. Zanox
The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.
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The Consumerisation of E-commerce - Thomas Joosten. Zanox
- 1. Amsterdam | July2013 | zanox | Thomas Joosten, CEO Hello World! The consumerization of e-commerce in an omni channel world Thomas Joosten 2 July 2013
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- 3. • > 4,200Advertiser • > 5 billion e-commerce transactions per year • > 50% Reach of European Online Users • Global network of innovative publishers ZANOX – EUROPE„S NO. 1 NETWORK
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- 9. ONLINE SURFSHOP 9Berlin |2013 | zanox | Company Presentation
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- 12. WHERE DO IGO FOR LAST STATS...
- 13. MAIL ON MYIPHONE
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- 20. 14.0 % 5.0 % May2013 May 2012 SHARE M-COMMERCE REVENUE
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- 22. M-COMMERCE PER COUNTRY(MAY 2013) 0 % 2 % 4 % 6 % 8 % 10 % 12 % 14 % 16 % 18 % 0% 100% 200% 300% 400% Sharem-commercerevenue YoY m-commerce revenue growth
- 23. DEVICE SHARE PERCOUNTRY IN VIEWS
- 24. TRAFFIC THROUGH MOBILEDEVICES 0% 5% 10% 15% 20% 25% 2011 2012 2013
- 25. Consumer Spending Online 305 €B 5 € Billion EUROPEAN E-COMMERCE 2012
- 26. FUTURE OF EUROPEANE-COMMERCE?
- 27. + 12 % EUROPEANE-COMMERCE 2012-2016
- 28. CONSUMER BUYING JOURNEY Source:IBM Retail - youtube
- 29. MULTI CHANNELATTRIBUTION 40.3% 15.8% 14.2% 11.2% 18.5% 0% 10% 20% 30% 40% 50% Budget Allocation /ROI Higher Accountability for Marketing Budgets Audience Insights Understanding Online/Offline Media Interactions Understanding how Digital Channels work together Value of accurately attribution credits to various marketing channels Source: E-consultancy Digital Marketing Excellence May 2013
- 30. WHO GETS WHICHPART OF THE CAKE? 32
- 31. Source: ECC/Hybris-Studie 60 %OF CONSUMER SPEND IS ORIGINATED ONLINE STORES ONLINE SHOPS PC/LAPTOP ONLINE SHOPS SMARTPHONE PRINT CATALOGUES
- 32. FUTURE OF SHOPPING– MOBILE PAYMENT
- 33. Closing the loop “IT IS NOT THE STRONGEST BUT THE MOST ADAPTABLE TO CHANGE” DARWIN
- 34. WYWY.COM – TVAD SYNCHRONIZATION
- 35. PREIS24.DE – PRICECOMPARISON TO TV
- 36. CASE STUDY: DEBENHAMSONLINE AND OFFLINE • Exclusive 10% off via affiliate coupon app • Redeemed at point of sale in store • Tracked to Debenhams‟ database • Attributed to affiliate channel • Affiliates credited with commission
- 37. WINNER OF INNOVATION IN AFFILIATE MARKETING UTILISING GEO-BASED VOUCHER CODES DRIVING MOBILE TOIN-STORE CASE STUDY: DEBENHAMS Debenhams managed to integrate online and offline channels in a way which was innovative and brave proving that affiliate marketing can drive people into stores and generate a clear return on investment. THE RESULTS • Drove footfall with 57% of sales occurring in-store • 70% of new email addresses by affiliate channel • Provided strong test and learn for multi-channel ROI
- 38. M.FREO.NL Berlin | 2013| zanox | Company Presentation
- 39. UPCLOAD – THEONLINE SHOPPING ASSISTANT
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- 41. AKLAMIO – AWARDINGFRIENDS RECOMMENDATIONS
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- 43. CONTACT Thomas Joosten CEO ZANOX.de AG| Stralauer Allee 2 | 10245 Berlin +49-30-509 691-8001| thomas.joosten@zanox.de | www.zanox.com
- 44. FACTS & FIGURES MobileCommerce VolumeAnnual Revenue zanox Group 460 Million EUR Number of Transactions > 90 Million per year Yearly Generated Sales Volume > 5 Billion EUR Mobile Transactions > 4.5 Million Mobile Commerce Volume > 300 Million EUR
- 46. WINDFINDER MY FAVOURITEWEBSITE
Editor's Notes
- #2 Overall story lign now...Start with taxy driver who uses and app which makes possible to see things and know nobody would before, more powerful than us army. In Irak the mobile iphone with google maps more powerful.. Consumerization is driving innovation and give power. It is fueled through spending power of consumers making it possible to leverage. Make step how that works for me personally, story of last week when my kite broke and I was looking for a repair. Show examples of how data make it more easy and anticipate what I look for but also how I use different devices symultaneously..Tols about myself through stories, a bit about Zanox so you know... A bit about you... Who is in the room, what are drivers.New era is of data driven, usage of multiple devices... Every new technology is always over estimated in short term but underestimated long run, that’s what is happening now.Talk about mobile revolutionTalk about different devices.Talk about omnichannel.Show examples of how new models are coming up, paypall and wywy.. Closing the loop Publisher example. Talk about other publisher models.? Its not the biggest who survive but the most adaptive? Does that still countsZanox believes we work with the most innovative publishers and are dedicated to make them succesfull Should still find conclusion consumarizaton and the taxi cab story......
- #4 Perhapsinsteadof „ourvision“-> zanox isNo. 1 performance Network in Europe!-> wehave a uniqueadvertisernetwork-> wehavedatafrommorethan 5billion e-commercetransactions-> wehave a reachfor > 50% ofthe European online users-> andwehave a uniquenetworkof innovative publishersaroundtheworld- thiscanleadovertotheslideswiththepublishers!!!
- #35 http://www.youtube.com/watch?v=V7q1jx8mYi8
- #36 Couldn‘t we make a statement like this:There is a mobile shopping revolutionWe see advertisers on the omni-channel roadWe see the „big 4“ amazon, google, facebook & apple building their ecosystem with their data To dominate this marketWe as the European Affiliate industrie could wait and seeBut we should use our position to sit in the driver seatWe should create an European way for this data driven performance marketZanox will take his role as Europe‘s Network No. 1We will start a „Closing the Loop Publisher Initiative“ in 2013Zanox has access to more than 4,2000 advertisersData from over 5 billion transactionAnd access to more than 50% or the western European online consumers
- #40 Look and feel of slide needst to be adapted to the look and feel of the presentation. To much tekst? But I need to Drove footfall with 57%of sales occurring in-store70% of new email addresses by affiliate channelProvided strong test and learn for multi-channel ROI--------------------Important:-> this case is not an exclusive Awin case> The Award was for Debenhams, Affiliate Window & affilinet-> it has been mainly driven by Debenhams-> and affilinet had a stronger Footprint in this!!!
- #45 Emailer think about the fact that more and more people read mail on tablet and mobile phone? When do they read? Where at home, office, on the road? Make an app for your advertisers.Get paid to.. Think about the money saved and how that can be spend in shops offline or online?Voucher codes and discounts, advertisers think about the consumer value buying for first time, have an email or in your shop?Shopping, content comparing sites think about Google and how Google is now doing comparisons? Think about using RTB yourself to drive consumers to your website?Use your website, app and tablets in different locations, simulate the behavior of your customers it will always give you insights how to add the value you need.
- #49 Not sure if we should use this slide but if we do it needs to be transferred. HL:-> questionis: whatisourmessage? Original ithasbeen a slidefor multi-channelretailers -> so a clearslidefor offline fashionretailers…-> but whattosayto a 95% online audience? -> yes – wehave Tommy Hillfiger in ourpanel – but theyare a kindof „exotic“ guestat A4U – I think…