The document outlines questions a firm should consider when evaluating a new product idea, including whether the product is interesting to buyers, priced accessibly, cost-effective to produce at a profit, and whether any factors could prevent its adoption along with minimizing those risks. The final question asks if the product is commercially viable.

1. The product idea
is of real interest for the buyer ?
Interest for the end user
The price is accessible
for a large mass of buyers ?
Price
Can the firm achieve target price
and maintain acceptable profit ?
Cost
What issues can prevent the
adoption of the product and
is the firm minimizing them ?
Adoption
The product
is commercially viable
No : re think
No : re think
No : re think
No : re think
Yes
Yes
Yes
Yes
1
2
3
4
[1] Extracted from Blue Ocean Strategy by W.Chan Kim & Renée Mauborgne

2. The product idea
is of real interest for the buyer ?
Interest for the end user
The price is accessible
for a large mass of buyers ?
Price
Can the firm achieve target price
and maintain acceptable profit ?
Cost
What issues can prevent the
adoption of the product and
is the firm minimizing them ?
Adoption
The product
is commercially viable
No : re think
No : re think
No : re think
No : re think
Yes
Yes
Yes
Yes
2
[1] Extracted from Blue Ocean Strategy by W.Chan Kim & Renée Mauborgne

3. The product idea
is of real interest for the buyer ?
Interest for the end user
The price is accessible
for a large mass of buyers ?
Price
Can the firm achieve target price
and maintain acceptable profit ?
Cost
What issues can prevent the
adoption of the product and
is the firm minimizing them ?
Adoption
The product
is commercially viable
No : re think
No : re think
No : re think
No : re think
Yes
Yes
Yes
Yes
3
[1] Extracted from Blue Ocean Strategy by W.Chan Kim & Renée Mauborgne