The document outlines a collaboration between Telus and OCAD University to develop new cellphone concepts. It discusses developing phones that distinguish Telus and appeal to youth. Several phone concepts are proposed: Jewelle, a messaging phone with a QWERTY keyboard; DOMO, a multimedia phone with a large screen and camera; and MK-6, for seamless integration with entertainment systems. Each concept would have accompanying accessories reflecting their emotive qualities. The goal is to create phones that are tangible, valuable and marketable.

1. ocad telus concepts
-Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park -
-Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong-

2. te lus + ocad
messaging ph
ones
multi media phones

3. telu s + ocad

4. Objective
To develop cellphones that are tangible, valuable and marketable,
thus distinguishing Telus from other providers.

5. proposal research design brief ideation
Concept phone development + testing +
prototyping manufacturing
proposal

7. value
OCAD bridges Telus to today’s urban youth.

8. telus
friendly
youthful
intelligent
different
simple

9. future is friendly
Eliminate PVC and brominated fire retardants to increase ecological
responsibility. The remaining challenge is lead soldered circuit boards.

10. messaging ph
ones

12. opportunity
A transition from number pad messaging into a full qwerty without the Blackberry aesthetic.

13. Mag gie, 25

14. jewelle

17. 1
2
:
0
0
Jewelle

18. Jewelle

19. Jewelle

20. Jewelle

21. Jewelle

22. Jewelle

23. 1
2
:
0
0

24. Jewelle

25. SH amu

31. • Have anima mirroring
The image

33. camera
3’ screen
mini USB
charge + data
nav mirco SD
head set

34. d omo

38. DOMO

40. 3 megapixel dual CCD camera
speaker
flash
2 “ screen
+
volume &
-
up/down keys
numeric keys
full QWERTY keyboard
mic
shutter button
earphone imput cover for mini USB port

45. mu ltimedia phones

46. opportunity
Seamless integration with larger entertainment systems to facilitate social interaction.

47. Phil, 22

48. mk-6

52. MK-6

55. MK-6

56. MK-6

57. a roe

74. accessories
Each concept will feature an accessories package that further reflect
the emotive qualities of the phone.

75. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong

76. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong

77. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong

78. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong

79. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong

80. Nita Chakravarty - Jessica Ching - Carla Gould - Laura Henneberry - John Park - Denise Philpott - Mark Remennik - Christian Sugiharto - Nicole Tetreault - Casey Wong