The document provides guidance on how to effectively answer the interview question "Tell me about yourself," emphasizing the importance of personal branding during interviews. It contrasts different responses, advocating for a focus on education, experience, and specific skills relevant to the position while avoiding unnecessary details. Strategies are provided to help candidates prepare concise and impactful answers that set them apart from other applicants.

1. “ TELL ME ABOUT YOURSELF” How to Answer the Most Frightening Interview Question Personal Branding Boot Camp Series Vivian R. Scott Director of Career Counseling & Placement

2. TELL ME ABOUT YOURSELF One of the most common interview questions Often the scariest interview question Tends to cause people to let their guard down Has the most potential for setting the tone of the interview

3. Consider… “I was born in Philadelphia, PA and I have two brothers and one sister. I am married, and have three children. My daughter is a gymnast; my sons both play football. I like to read and I work out regularly. We moved to Marietta last year, and I have decided that I want to start working again now that the children are a little bit older.”

4. Versus… “ I am completing a Doctor of Chiropractic degree at Life University in Marietta, GA, where my focus was on the Sacral-Occipital Technique. I interned with Dr. Jones and was able to learn a lot about how Chiropractic supports overall health and wellness, as well as how to market a practice to attract new clients. I am very excited about the opportunity to become an Associate here at the Parker Clinic and hope to be able to contribute to the growth of your practice.”

5. Or… “ I recently graduated from Life University with a Bachelor of Science in Computer Information Management. I have studied extensively in the areas of web design, programming, database design and software project management. During my internship at the Smith Company, I had the opportunity to assist with systems design and implementation to improve both enterprise-wide integration and profitability. I would like to have the opportunity to utilize my skills to benefit your company and help your department to reach its strategic goals.”

6. Strategies Resist temptation to ramble Start with the characteristic that is most appealing to the potential employer Expound on ways that you have contributed in the past and how they relate Don’t forget to express interest in the available position

7. Be Specific Start with your strongest asset Education Experience Special Projects Don’t wander Don’t give a laundry list of skills State how specific skills have benefitted others

8. Be Prepared Don’t “wing it” Understand the employer’s request Information regarding your education Information regarding your background Information regarding your skills And how all of these relate to the position you are seeking Set the stage for future discussion Set yourself apart from other candidates

9. Prepare your 30-Second Commercial