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Uploaded byGuy Bailey
Techtour2011
The document is a presentation about social media and technology tools for real estate agents. It discusses blogging, search engine optimization, and various social media platforms like Facebook, Twitter, and LinkedIn. For each platform, it provides tips on setting up profiles, engaging with other users, and how real estate agents can benefit from using social media. It also recommends several apps that agents should download, and discusses emerging trends like photo sharing and check-ins. The overall message is that social media can be a major opportunity for real estate agents if they learn how to properly utilize various platforms and engage with clients and prospects online.
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Techtour2011
- 1. RE/MAX REGIONAL SERVICES TECHNOLOGYTOUR PRESENTED BY GUY BAILEY
- 2. Social Media ► GuyBailey ► Communications Coordinator ► RE/MAX Regional Services
- 3. Is Social Mediaa fad?
- 4. Or the biggestpopular shift since the Industrial Revolution?
- 5.
- 6. It’s a lotto take in at once…
- 7. But we’ll breakit down for you…
- 8.
- 9. “But I don’thave a blog!” “I don’t know how to create one!” “It’s too scary!” Really? Let’s See!
- 10. Pay Attention! This isquite involved and complicated, and will require your full attention and initiative.
- 12. Hi! Welcome tomy new blog.
- 13. Blogging Basics When? • Onepost per day – EVERY DAY! • Although two to three a week is fine but that’s between you and me… Why? • Art, Freedom of Expression, cave to scream in, notice board, urspace but most of all… • Because Search Engines Love Them – will bring additional prospects to your site How? • Figure out your Keywords before you begin – SEO still matters • Have the end in mind at the start • $ale$ or information or recruitment - the latter two leading to $ale$
- 14. And once it’sready… Don’t forget to tell everybody…!
- 15. Why SEO Here’swhy is So Important
- 16. One More Thingon SEO… The second most important three letters you will learn this year… T.T.D. Tag, Title, Describe.
- 17. Remember how thistalk was meant to be about Social Media?
- 18. Twitter.com/remaxregional Facebook.com/joinremax Linkedin.com – searchfor “Join Remax” Remaxregionalnews.blogspot.com
- 19. Five Steps tocreating the most popular Facebook Profile in the World* 1. Create your profile 2. Invite Friends/Fans to connect 3. Populate Profile with content 4. Continue Conversations 5. Marketing Integration * - not likely but you will be a lot better off than just jumping in at #5 like 90% of REALTORS do
- 20. Facebook – TheTruth
- 21. Twitter is changingthe World
- 22. Tweetjargon and Tweetips • A tweet is an individual message • Following somebody is subscribing to their messages • IM or direct messages is a private message on Twitter • RT or retweet is to repost a good message from somebody else and give them the credit • Trending topics are the most discussed terms on twitter at any moment • @username is a public message about someone on Twitter • #hashtag is a way of categorizing messages by topic • Shortened URLs – fits links into shortened messages to be able to retweet Tweetips • Post once a day, not once an hour • Facebook is for statuses, post with a purpose • Comment on others posts – courteous and cultivating • Have a tweetup!
- 23. If you’re stillnot convinced about the viability of Twitter: 208 new Twitter profiles have been created since I opened this slide…
- 24. LinkedIn – Socialmedia for grown-ups
- 25. LinkedIn – Meetyour new Resume, Business Card and PA • LinkedIn focuses more on individuals, less on companies • Good news for Agents, less so for Teams. Sorry Teams. • LinkedIn is a tremendous tool for sourcing Vendors, Partners, Employees, Competitors and Clients • Create a company page – link individual profiles to it as a Group • Networking, Research, Conversations, Groups and Jobs • Lots of Jobs • This isn’t Facebook – Keep it professional • Recommend, Recommend, Recommend
- 26. The Top TwelveApps to download What’s App Doc? RIGHT NOW! 1. RE/MAX University 2. Zillow 3. Realtor.com 4. Homes.com 5. Real Estate 114 6. Evernote/Catch 7. Barcode Scanner 8. Noterize 9. Dropbox 10.Bambuser 11.Documents to Go 12.QR Droid
- 27.
- 28. The Next BigThing?
- 29. This is notthe end, but the beginning… • Images (Picasa, Flickr) • QR Codes • Check-in/Location (Foursquare, Gowalla) • User Reviews (Yelp, Where) • Bookmark/Sharing (Digg, Stumbleupon) • Virtual Reality (Layar) • VOIP (Skype) • Convergence But the Number One rule to remember with Social Media is this…
- 30. It’s simple, noteasy.
- 31. Twitter.com/remaxregional Facebook.com/joinremax Linkedin.com – searchfor “Join Remax” Remaxregionalnews.blogspot.com
Editor's Notes
- #3 Introduction
- #4 Even I have uttered the magic words – “It’ll never last” and “But I don’t see what its for” – about Twitter no less. I just didn’t see it coming – I went back to my Myspace page…
- #5 This isn’t the IT Director of Prudential – it’s Isembard Kingdom Brunell – the great engineer and innovator. He in front of the anchor chain of the SS Great Britain – the largest steam ship ever built and as a precursor to the internet, one that was eventually used to lay transatlantic telegraph cables – the internet of its day – across the Atlantic. Even then innovators such as Brunell knew that communication was the future – see how its all tied in?
- #6 Fad Video - http://www.youtube.com/watch?v=VInXr2Sl2ao
- #7 Just to clarify – I met my wife online; filed my Immigration application online, found our house and car online.
- #9 The sad, innermost fears of any blogger – but it doesn’t have to be this way
- #10 I keep hearing the following excuses about not starting a Blog – none of them hold any water today.
- #11 I wonder if there’s a market for the Build a Blog workshop?
- #12 1,2,3 – bish bosh, job done. – Do you want me to go over that again?
- #13 Do you want me to go over that again? Congratulations! You’re now a blogger!
- #14 Self Evident
- #15 Facebook, Linkedin, Twitter, REMAX REGIONAL NEWS LIVE… - linking to any and all sites.
- #16 The internet is a big supermarket – every site is a product and search engines drive prospects to various sites or products. For sites without SEO, this is what that supermarket shelf looks like. Which site’s yours?
- #17 Everything you do online will be subject to TTD – If you want anybody to read it that is.
- #18 Thanks for reminding me – now I’ll scare the bejesus out of you - every single one of these is a social media network. Every Single One. Some don’t even have logos – they are just forums and discussion boards but no less influential
- #19 We’ll concentrate on the big three – but also mention RRN Live on Blogger
- #20 Five key steps for a successful Facebook profile – content, content, content, content, contentProfile, Page, Group or Community - Email v Updates; Apps; create events, advertise & social ads, Pages indexed by SEO – TTDKeywords to titles… add feeds to the page – YouTube, Twitter, RSS Blog FeedWhy? - $ale$
- #21 Only 0.4% of fans will ever return – Know why? Because they are on Facebook to see their friends – For once its not you, its them…
- #22 Ask an Egyptian, or a Tunisian, or a Bahrani, or an Iranian or a Libyan.
- #23 Putting violent political insurrection to one side for the time being, - here are some need to knows about Twitter.Also, each tip is under 140 characters so qualifies as a Tweet in and of itself – a little social media in joke for you.
- #24 Self evident – although mention that the Tahir Square uprising in Egypt began as a Tweetup…
- #25 For some reason I don’t like that Guy.
- #26 Doesn’t mean you can’t drive business – but it’s about YOU.
- #27 The Smartphone has revolutionized society and our industry – if you haven’t got one yet – do it tomorrow. Please.RU – self explanatory, Zillow,Realtor,homes, real estate 114 – searchesDocument Scanner, Barcode Scanner – self explanatoryNoterize – presents documents professionally and allows them to sign electronically via tabletDropbox – cloud storageBambuser – live, HQ, video streaming – home toursDocs to go – inc google docsQR Droid – generate and read QR codes
- #28 Tweetdroid, Hootsuite – all of your profiles in one place and you can post to each, all or none of them – also comment, follow and search as you would on Facebook, Twitter, Foursquare or LinkedIn individually. They also nod to the oldschool with MySpace.
- #29 Already here as a set top box withwifi keyboard, mouse and webcam – TV’s and Blu-Rays coming as standard – more – this is how the older generation will surf – skipping tablets altogether. It has it’s own Twitter and Facebook apps (as well as Tweetdeck and Hootsuite!)Like TIVO, five years ahead of its time.
- #30 The picture on the left is a genuine Japanese crematorium – scan the code and get the biography, video and tributes of the inhabitant…Images – Picasa (googles site); Flickr – easy to use, autosync – cloud basedQR Codes (quick response) – Vsoon – Reliance will allow you to import QR codes for your listings on your site. Check-In – 4Square, Gowalla – points for checking in – coupons and rewards for doing itUser reviews – Yelp, Where, will replace YPBookmark/Sharing – ultrapersonalizing the web just for youLayar - SmartphonesVOIP – Voice Over Internet Protocol – Qik, SkypeConvergence – Cars with hard drives, USB, MP3, - Radio, GPS, Wifi soon
- #31 Effort and commitment – that’s all – 30 mins a day; although come the Fall; Extra Time Media will be able to help…
- #32 DON’T FORGET!!!