1. “It’s the Most Wonderful
Time of the Year”
Fossil Group Holiday Collateral and Design Concepts
A collection of 3D and 2D visual materials that family together for each of Fossil’s wholesale
categories. Designed to be impactful at all store levels and easily executed. Mixed materials and
color palettes allow for a variety of looks to showcase all Fossil and licensed partner watches and
accessories.
2. Fossil Holiday Watch Selling Collateral 05/20/15 2
Concept One:
Presenting each watch as a special holiday gift. The
display replicates a tumbling array of presents, like
those found under the tree, stacked up for shoppers
to see and try on easily.
Gift of Time
3. Fossil Holiday Watch Selling Collateral 05/20/15 9Concept 1: Gift Watch in a Box In Case
4. Fossil Holiday Watch Selling Collateral 05/20/15 10Concept 1: Gift Watch in a Box Top of Counter
5. Fossil Holiday Watch Selling Collateral 05/20/15 11Concept 2: Winter Wonderland of Watches Back Island or Wall
6. Fossil Holiday Watch Selling Collateral 05/20/15 12Concept 2: Winter Wonderland of Watches Gift Table
7. Fossil Holiday Watch Selling Collateral 05/20/15 13Concept 1: Gift Watch in a Box Gift Tower
8. Fossil Holiday Watch Selling Collateral 05/20/15 8
Concept Two:
Using crystal like LED lights inside plexi and case
work will illuminate the watches and bring a magical
holiday like glow to the department. By lighting the
area consumers will delight in the magic of the holiday
season while being able to clearly see the watches they
want to try on for gift giving or for themselves.
Winter Wonderland
9. Fossil Holiday Watch Selling Collateral 05/20/15 9Concept 2: Winter Wonderland of Watches In Case
10. Fossil Holiday Watch Selling Collateral 05/20/15 10Concept 2: Winter Wonderland of Watches Top of Counter
11. Fossil Holiday Watch Selling Collateral 05/20/15 11Concept 2: Winter Wonderland of Watches Back Island or Wall
12. Fossil Holiday Watch Selling Collateral 05/20/15 12Concept 2: Winter Wonderland of Watches Gift Table
13. Fossil Holiday Watch Selling Collateral 05/20/15 13Concept 2: Winter Wonderland of Watches Gift Tower
14. Fossil Holiday Watch Selling Collateral 05/20/15 14
Concept Three:
Like the era it represents, the display will have a flare for
later time and a retro feel. The holiday patterns from a
time that has past will bring a nostalgia feeling, but with
a current sensibility for gift giving for the modern day.
Mid-Century Yule
15. Fossil Holiday Watch Selling Collateral 05/20/15 15Concept 3: Mid-Century Holiday Style In Case
frosted vinyl graphic on case glass
vintage painted box platforms
vintage painted wooden ball ornaments
16. Fossil Holiday Watch Selling Collateral 05/20/15 16Concept 3: Mid-Century Holiday Style Top of Counter
printed graphic sign
laminated cardboard sign
vintage painted wood with loose leaf white paint splatter
burlap placemat
17. Fossil Holiday Watch Selling Collateral 05/20/15 17Concept 3: Mid-Century Holiday Style Back Island or Wall
printed graphic sign
vintage painted wooden ball ornaments
vintage painted wood stacked shadow boxes
20. Fossil Holiday Watch Selling Collateral 05/20/15 20
Concept Four:
An array of shapes and colors all come together to
present a holiday message with a flair for a far way
place, but feels familiar and from the mid century
period of arts and crafts.
Moroccan Holiday
21. Fossil Holiday Watch Selling Collateral 05/20/15 21Concept 4: Moroccan Mid-Century In Case
22. Fossil Holiday Watch Selling Collateral 05/20/15 22Concept 4: Moroccan Mid-Century Top of Counter
23. Fossil Holiday Watch Selling Collateral 05/20/15 23Concept 4: Moroccan Mid-Century Back Island or Wall
