The document outlines the Tata Group, India's largest business conglomerate, operating across seven sectors with significant international revenues. It discusses the group's core values, current market strategies including diversification and globalization, and highlights specific companies like Tata Motors and Tata Steel, their market positions, and strategic plans. Challenges such as resource scarcity and competition are noted, along with recommendations for enhancing research efforts and rural market penetration.

1. By:NehaAryaAnmolSahniRadhika GuptaChinmayJaggaShiviAggarwalMadhusudhanPartani

2. Tata Profile:India’s Largest business groupDiverse businesses in 7 sectorsInternational income 61% of Group RevenueOperations in over 80 countriesProducts and services exported to 85 countriesLargest employer in private sector: over 300000 employees

3. PURPOSE: Attain leadership through business excellence in the sectors we operate in, while upholding our values and integrity, to improve the quality of life of the communities we serve. CORE VALUES: Integrity, understanding, excellence, unity and responsibility.

4. Market capitalization of various companies

5. Change in Strategies –Post 1991Businesses Entered and ExitedEntries:Exits:Passenger Cars Soaps and toiletries

6. Auto Components (Mostly JVs) Cosmetics

7. Retailing Consumer electronics

8. Telecommunications Pharmceuticals

9. Insurance Branded white goods

10. Home entertainment Paints

11. Biotechnology IT Hardware Telecom Hardware Oil Drilling Services Cement

13. Current Strategy:DiversificationInorganic GrowthBackward IntegrationMarket explorationBlue Ocean StrategyGlobalization Strategy

17. Swot of tata GroupExperience

18. Microenvironment

19. Business Model

20. Resource and capabilities culture

21. Value Chain

22. Distribution

23. Macro environment

24. Exports

25. New Products

26. New Markets

27. Acquisitions and Mergers

28. Free Market

29. Low Barriers

30. Globalization of Economy

32. Tata Motors:Established: 1945Market Cap: Rs 6.763cr/$1.4bnIndia’s largest automobile company by revenueLeadership position in commercial vehicles Global no.4 in M&HCV trucks; No.2 in busesNo.3 in Passenger car vehicles in IndiaStrong subsidiaries/associatesTata Daewoo, Hispano , Telcon , Tata Technologies, European Technical centre in UK and Tata motors ThailandThrust on growing International Presence

40. Suggested StrategiesProduct differentiation by means of space, efficiency, comfort and luxurySegment penetration (Tata Nano)Cost LeadershipBackward IntegrationContingency PlanPartnering with Global Brands

41. Tata Steel:Established in 1907

42. Market Capitalisation:Rs.13.301cr/$2.7bn

43. Fortune 500 Company

44. World’s 6th largest steelmaker: 28 MTPAJamshedpur works , Corus ,Natsteel Asia ,Tata Steel (Thailand)Presence in 50 markets; manufacturing operations in 24 countries

45. Expansion plansBrownfield: Jamshedpur WorksGreenfield : India and overseas

46. .Self sufficient in the case of the major raw material Iron ore.

47. Very advanced research and development wing.

48. Strong retail and distribution network.

49. Aggressive mergers and acquisitions

50. Raw material for steel production are rapidly depleting and non renewable

51. Steel production in India is hampered by power shortages

52. High cost of basic inputs and services

53. Low Labour productivity.

54. Rising of environmental costs due to increased concerned on global warming.

55. Threat of substitutes.

56. Scarcity of non renewable resources.

57. Enormous scope for increasing consumption.

58. Unexplored rural market

59. Booming infrastructureSuggested StrategiesInvest more in R&D for technological advancementsFocus on rural areas and tier 2 and 3 cities undergoing infrastructure developments.

60. Tata IndicomServices-Fixed/mobile,voice/data/VASSegments-Carriers, corporate, SME and individualsNetworks-Domestic and InternationalEstablished 1995Pan-India 3G ready CDMA network6bn commitmentEntering GSM services shortly32m customersIndia’s largest branded telecom retail chainObjective: 80m customers by 2013

62. Current strategiesJV with foreign players like NTT DOCOMO of Japan, which provides them global exposure. And also Aggressive promotion tools like discounted call chargesPioneer of plans like 1 paisa per secondThe Limca Book of Records 2007 edition for being the First telecom operator in India to inaugurate 100 TrueValue Shoppes (TVS) across the nation on a single day.The addition of Youth Brand i.e. Virgin Mobiles has increased the value of TTSL.

63. Future StrategiesSince it is penetrated only in urban areas, it needs to focus on rural penetration.With existence of cut throat competition , the TTSL shall adopt customer centric plans.The Number portability has further added to the baskets of problem. Now for TTSL, the most important factor is its customer loyaltyIt shall provide the value added services so that customer can be retained.