The document outlines the profiles of three professionals: Erica Morales, an executive assistant focused on managing the CEO's activities; Kelly Ross, a project manager dedicated to delivering clear reports and overseeing multiple projects; and Lisa Woo, a graphic designer working freelance to build her experience through various design projects. Each individual's demographics, personality traits, responsibilities, issues to address, and goals are highlighted. The summary emphasizes their determination, organizational skills, and commitment to their respective roles.

2. Erica Morales, Executive
AssistantDemographics:
• 25-30
• Hispanic
Personality:
• Erica is a hard worker and is determined to make it as an
Executive Assistant.
Responsibilities:
• Managing CEO’s activities
• Overseeing special projects
Issues to be addressed
• Organizing CEO activities
• Communication with team members on projects
Goals:
• Oversee special projects from start to finish
• Manage CEO calendar

3. Kelly Ross, Project
ManagerDemographics:
• 35-40
• Caucasian
Personality:
• Kelly is a perfectionist and staying organized is very
important.
Responsibilities
• Delivering clear reports and briefings to customers,
account manager and lead project manager.
• Overseeing projects from start to finish.
Issues to be addressed:
• Juggling diverse projects and tasks.
• Managing team
Goals:
• Organize calendar

4. Lisa Woo, Graphic
DesignerDemographics:
• 25-30
• Asian American
Personality:
Lisa is a recent graduate and is freelancing to gain
experience. Lisa worked hard in art school and now her
skills are being recognized.
Responsibility:
• Create Logo designs for a top ad agency
• Design presentations for a law firm.
Issues to be addressed:
• Organize calendar
• Organize projects
Goals:
• Proof read and ensure accuracy of all graphic design
projects