The document provides a client brief for creating a promotional video for a photography course at a college. It outlines that the video will include interviews with the photography teacher and students about the benefits of the course. It will also show student work, photography facilities and classrooms. The video will be edited using Photoshop and After Effects and distributed on a DVD for open days and the college website. The budget for the project is £4000, which will be spent on equipment like a camera, computer, editing software and other production costs. Legal and ethical considerations for the project like copyright, confidentiality and fair representation are also discussed.

1. Assignment 1 Unit 4 Task 3A
Client Brief
For our project we have decided to pick the course photography in order to
create a video explaining and showing off the course to potential students.
Photography is a course we have studied and enjoyed whole heartedly. It is
also a subject which would and will appeal to a large number of possible
students as we feel more people should be a part of it and we would like to
show off how good the course is at our college and what it provides.
With regards to content, it would be appropriate to show an interview with
yourself and a few students. This would be a great feature which we can
include as it helps promote the course within the college and by having an
opinion from the teacher and the students saying the advantages of the
course, this allows them to persuade them to come to the college as there is
no one better to interview other than the person who teaches it and the
students to study the course.
We would love in our video to show some of the students work and a small
look around the department as well as previous student’s work, the studios,
the classes and some of the students using the facilities. This allows us to show
off the final produce of what the students have made and hopefully appeal to
future students in hope they would enjoy doing something like the work we
show.
The video will be edited down using software we have for example Photoshop,
Adobe After effects. When we produce the final edit of the video we will be
placing it onto a CD/DVD that we can hand out on open days as well as
uploading it on the college’s website to catch people’s attention.
The reason why we are doing this is because we would like to put forward
some of the more specific and specialised courses that the college campus has
to offer in order to attract it and for it to be aimed at potential students.

2. We would want to keep the video short and sharp just too keep the audience’s
attention, if we end up making it too long we run the risk of making the
audience switch off. 2-3 minutes appears to be the optimum length.
The time it takes us to film the video, we would be starting to film it towards
the end of January but if it takes longer than expected we would be filming at
the start of February. The amount of time we will have to work with will be
around the end of March. This is a suitable for us to be filming as we have to
fully plan what to include in the video for example:
Where is it going to be filmed?
Who will be filmed in the video?
What will be said in the video?
What we will show in the video?
How long the video will be?
How will we edit the video?
What resources we will need?

3. Constraints
Budget – Total = £4000
Camera - £400
Lights - £100
Computer - £800
Editing Software - £250
Microphone - £50
Tri-Pod - £20
Photoshop - £450
TOTAL=£2070
With a budget of £4000 we need to make sure that we don’t spend money on
things that aren’t necessary to produce our advertisement, and that we don’t
hire other people to do the basic things that we can do our selves. Within the
budget we need to include all the appropriate materials that enable us to
create and edit the video together. As we are a company starting from scratch
we need to invest in some software that will help us out in the future. The
small scale advertisement will not need the most advanced cameras to film it,
and it won’t need High Tec software to edit it in as we just need to add the
basic effects and transitions. The reason that we are investing a large amount
of our budget into Photoshop is because that is the software that we will be
using to create logo and all the other small designs or headings that will be
placed in our video. We have put a lot of money into the computer so that
when it comes to editing the video we have a fast and reliable computer. We
will be using a DSLR for the camera as it can shoot stills along with video
footage which is what we need for creating the advertisement. We chose to
buy a Tri-Pod as we need to create still and professional looking footage so
that the camera isn’t swaying around the place while the cameraman is

4. filming. As almost all Tri-Pod’s work the same we have decided to go with a
cheap one as it will work just as well, and will support the camera when
filming. The microphone is a key part to making the video, the high quality
audio of the students speaking is key to making out video stand out so that you
can hear them as clear as day. We have bought some additional lights so that
we can light the scene up correctly as the lighting may change through-out the
day so we need to make sure that it doesn’t so that we can keep continuity
throughout the video. For the editing software we will be using final cut pro as
it is very well known and easy to use, as we are getting a Mac it was also the
most practical software to buy.
Resources
Throughout the whole project certain things and people will have to be
employed for the whole video come together. Within the budget set they are
only titled as the overall category within them are extras that are the
resources.
The budget covers all of this equipment involved:
- Camera
- Sound
- Lights
- Software
- Expenses

5. Camera
To produce the final product the camera is one of the main reasons behind
achieving it, but to get the very best quality extras are needed.
The most commonly used extras that are used during most filming are tripod,
spare batteries, memory cards and a rain cover being fully equipped with these
help achieve to the best ability.
Sound
When creating a video not only is the images created one of the main focus
points with it you need to be able what’s going on within in the video.
Adding sound to the video such as voice overs, or music. This changes the
whole viewing experience to achieve the best quality of sound possible using
microphones also high definition sounds for the best sounds throughout.
Lights
The clearest picture is wanted when videoing to be successful when wanting to
achieve this it’s important lighting is used if some areas being filmed in are not
very well lit.
You can get lights from free standing to some that attach onto the camera the
light going to be used mainly in this project is a LED Video light which attaches
to the camera.
Software
Before all the different clips are finally brought together to produce the whole
video they usually are edited to eliminate errors within the video and add
finishing touches to the overall video. Also using editing software allows the
file of the project to be changed to different file formats if needed to.
Expenses
As a team of our employees will be helping with the project we as humans
need resources to keep us going, so we look after the staff by paying for their
expenses from meals/drinks and transport costs.

6. Legal and Ethical considerations
Legal
Copyright Law
I’m aware of the Copyright law and what is allowed and not allowed. Copyright
is the ownership of something they’ve done all by themselves and if anyone
else does copy exactly or even similar to your own work for example used your
work within their work they’ve done e.g. In a collage, That is still counted as
Copyright and for that is breaking the law so the person who has originally
done it can claim money from the person who has taken their work if they
didn’t ask permission or pay the person to use it in the first place. Copyright
laws are used for when personal things so it covers about copies,license
andliterary,musical,orartisticwork, printed,audio,video,etc. These are all things
that are subjected for the law of Copyright. Copyright is maintained with the
person constantly until it reaches the point where they die and still remains
after 70 years after they have died. Then after the 70 years people are officially
allowed to use their work with no permission. For example the story Romeo
and Juliet was written ages ago and is a story people can re-do and do
whatever with because it’s been more 70 years after the original owner has
died. So the Copy right law doesn’t remain for any longer.
I am aware of all the Copyright rules for the task. Our team and I are doing we
will have to consider the copyright laws for a series of things for example we
will have to make sure we won’t have any brand logos on show so if the client
was wearing a Nike tick on his shirt we would have the blur it out or change
the top otherwise we would have to include a sum of money to the brand. We
will have to consider ourselves putting copyright on the video when uploading
it to the college website and YouTube and social network, otherwise people
could take our video and claim it as their own as we have no mark onto the
creation of out video saying it’s out property. Not only does Copyright come
involved in the final creation, it also needs to be involved in the client brief and
the setting the scene. I would need permission of the college to allow me to
film on the site and have permission from the people I will be filming in the

7. video. If they weren’t happy with being in the video, we would have to take
action and blur them out or edit them out or not even broadcast it. But
Copyright comes in with our production too. If someone was to steal or use
our video without our permission I would have right to sue them.
There are various ways for Copyright Law can be infringed and warn people
against any legal proceedings in that event. This is done by displaying the
makers named either onto the actual picture or may even place your name
beside it. But the one main thing that is needed to protect our video is to have
to insert the Copyright symbol which looks like this… “©”. Then this way if this
symbol was displayed on our video then I had right to sue them and get money
from them for Copyrighting the video.
Intellectual property rights
Intellectual Property rights or in other words IP is when a person has
ownership of certain ideas that they originally invented. For example anything
to do with literary and artistic works etc. Therefore if you drew a picture, the
person would have automatic intellectual property rights as they are given to
the person who originally created it. This is because it stops other people
especially companies from taking the picture and intellectual property rights
allows you to protect your image and manage how you want your image to be
shown e.g. To the public or not.
I am aware of our product and that I have Intellectual property rights. I am
aware that the rights and regulations belong to me and nobody else. I can
manage how I want to create our video and if a company or another person
takes our video without our permission is a form of copy right and I can seek
money from them.
Libel
Libel is when statement is published and the statement is false. In addition it
can be damaging to a person's reputation. An example is the beer company
Carlsberg has a slogan which is “Probably the best beer in the world”. This is

8. following the laws but only because they have used the word “Probably”. If the
company decided to do a slogan which of said “It is the best beer in the world”
then that would be Libel. The risk of making a Libel statement can be taken to
the High Court because of any published statements which are alleged to
defame a named or a recognizable any individuals in a state which can lead to
them losing their trade or their loss in their profession.
If I decided to put on our video “The best course in the world, come do this
course” on our video then I will be using a libel statement because how do I
know that is true because it’s just an opinion and I had no right to right that on
our video/advertisement etc. I understand all the Libel terms and I can re
assure you that I won’t be including any libel statements anywhere in our
video.
Ethical
Decency
Decency is the quality or state of conforming to social or moral standards of
taste and propriety. So for the video I will be producing an advertisement for
our product in order for it to sell as well as a website. I am aware of the
Decency issues and I can ensure I will not include anything unnecessary in our
advertisement. For example I will including teachers in our advertisement but
won’t be breaking decency laws because I’m not going to include people naked
or half naked etc. I will not show any drugs or alcohol within our
advertisement. This is because our advertisement is going to include a
photography teacher and students who are fully clothed and suitable and will
be informing in our advertisement. I won’t be having any nudity because it’s
not suitable for students to watch nudity or to see drugs as our target audience
are going to be at students who are going into college as well as their parents.
They wouldn’t want to go to the college if it included content such as those.
Therefore I understand all the Decency rules and won’t be including anything
inappropriate what so ever.

9. Ethical issues e.g. confidentiality
Confidentiality agreements are when you sign an agreement saying that you
will not disclose information about the company. An example of a
confidentiality agreement is when a company makes a severance agreement
with you or allows you to make a claim that you brought against them they will
ask you to keep the terms confidential. When these agreements are broken
they will make you pay back the money if you violate the confidentiality
provision. So for me the Confidentiality agreement that I will be using would be
an agreement from the teacher/ client to be informed that the plan of our idea
to make a video so they know we’ll be doing a test and be working on it and for
them to keep quiet and secret until the day until the launch date. So the
company decides to make an agreement which will be signed from all the
workers to keep the new project remain secret.I’m aware of the confidentiality
issues for our video and I am aware of the laws maintained if I break those
laws. For example our video I am creating which is for the college. Therefore I
will be kept confidential until the launch date. I understand to keep personal
information confidential at all times and only discuss the changes which with
the right people. If the confidentiality agreements are broken and the
information is revealed to another individual or company, the company will be
able to make a claim of a breach of contract and can seek injunctive and
monetary damages.
Representation
Race
Racism is when people believe in aborting the rights of others and getting
picked on their appearance just on the basis of their race or ethnic identity. I
understand the race representation and how it would be shown if I was
including race representation within college video I will be producing. An
example of race representation in our video would be if I said people of a
certain race cannot do the course or anything stopping them to go to the
college. That shows race representation and showing the viewers that the
video is race represented. People will be disrespected and will think of the

10. college as a disrespectful one and no one would want to go to the college. I will
not be derogatory to any other person or organisation through the video and I
am aware of all the race representation on our video and will make sure that it
is clearly shown that our video is acceptable for any race.
Gender
Sexism is actions or attitudes that discriminate against people based solely on
their gender. Therefore an example of gender representation for college
advertisement video is saying the course is only for girls not for males because
Photography is a girl subject or having it the colours Pink on the video for girls
and Blue for boys. That is discrimination on genders not allowing both genders
to do the course as well as assuming that pink is only for girls and pink isn’t
seen as a boy colour. So for our college advertisement video I understand the
gender representation and to stop it on our video. On our video I will be
including both girls and boys in our video so it shows that the course is both for
girls and boys and that it isn’t sexism. I will not be derogatory to any other
person or organisation through the creating for the video or the video itself
and I am aware of all the Gender representation on for our video and will make
sure that it is clearly shown that our video is acceptable for both genders.
Religion
Religion representation is when people who discriminate against people based
solely on their religion they are. Therefore an example of religion
representation for ourvideo to have a label or having it shown on the website
that it is not allowed for people who are Jewish or any of religion apart from
Christian are allowed this product. This shows discrimination on people who
are in different religions and is discrimination because they do have a right to
do the course and go to this college if they have a different religion to
someone else as it shouldn’t be a problem if they were a certain religion. I will
not be derogatory to any other person or organisation through the video I will
be creating for the college and I am aware of all the religion representation for
the video making and will make sure that it is clearly shown that our video
makes the college acceptable for every religion.

11. Sexuality
Sexualityrepresentation is when people who discriminate against people who
are attracted to the same sex or have a problem with someone’s sexuality.
Therefore an example of sexuality representation for ourvideo is saying you
cannot join the course if you are gay and bi and only people who are straight
are only allowed this product. This shows discrimination on people who are
gay/bi and is discrimination because they do have a right to do the course as it
has not effect or difference if a straight person was to do the course. I will not
be derogatory to any other person or organisation through the video and I am
aware of all the religion representation on our product and will make sure that
it is clearly shown that our video that it is allowed for any sexuality to do the
course at the college.