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TSPRA Ed Schipul
The document discusses emerging trends related to Web 2.0 and social media and their impact on public relations. It notes that social media is empowering everyday users to create and share content, relinquishing some control from PR professionals. The document outlines several social media tools like blogs, podcasts, RSS, online video, Flickr, social networks, social bookmarking, and slidesharing; and provides examples of how schools are using these tools to engage with students and other audiences.
