Synergy is combining separate parts to create something more successful by synchronizing and actively connecting related areas of entertainment like a film, its soundtrack, and video game. New technologies support this process across platforms like web, DVDs, and downloads allowing media institutions to exploit synergies and sell various related products of one item as seen with Disney films and their DVDs, CDs, and games or Working Title films and their DVDs and soundtracks.

1. SYNERGY
Synergy is combining separate parts to create something
more successful than each individual part.
The strategy of synchronizing and actively imitating
connections between directly related areas of entertainment.
New technologies support this
process, web, dvd, downloading. Media institutions exploit
various platforms to sell various products related to one film
and example of this would be the film, soundtrack and a
video games.

2. AN EXAMPLE OF SYNERGY IN
DISNEY
DVD
CD
Game

3. SYNERGY IN WORKING TITLE
FILMS
DVD
Soundtrack