The document discusses the increasing importance of sustainability in supply chain management, highlighting consumer demand for sustainable practices and the corporate shift towards sustainability initiatives. It outlines steps for both beginner and advanced organizations to integrate sustainability, including setting clear goals, leveraging technology, and measuring success. Overall, it emphasizes the need for dedicated teams to manage sustainability efforts and offers support through various resources and services.

1. Sustainable Supply Chain
Management:
Driving a Smarter, More Sustainable Future

2. What is driving
the renewed
focus on
Sustainability?
Who is “owning”
Sustainability
within
organizations?
Can you reduce
costs and be a
leader in
Sustainability?

3. Consumers care about Sustainability, and they expect companies
to make more sustainable decisions
• 58% of consumers extremely likely or likely to purchase a product or service from a brand
based on their sustainability practices.
• 61% of consumers are willing to wait longer for a deliver if it has a positive environmental
impact.
Source: Coyote’s Martec Sustainability Research, September 2020

4. Source: Coyote’s Martec Sustainability Research, September 2020
This has led to a corporate shift in focus, which is shifting the
global supply chain as a whole
81%

5. What is driving
the renewed
focus on
Sustainability?
Who is “owning”
Sustainability
within
organizations?
Can you reduce
costs and be a
leader in
Sustainability?

6. Source: Coyote’s Martec Sustainability Research, September 2020
The progress we’ve seen is accompanied by a new
corporate challenge
98%
Say someone from the
supply chain is involved
in sustainability
initiatives
Yet, companies can’t agree
on who should “own”
Sustainability

7. Source: Coyote’s Martec Sustainability Research, September 2020
Load the deck in Sustainability’s favor, and set clear goals
• 60% of companies have dedicated or cross-functional teams for sustainable processes.
• 71% of companies have clearly established supply chain sustainability goals.

8. What is driving
the renewed
focus on
Sustainability?
Who is “owning”
Sustainability
within
organizations?
Can you reduce
costs and be a
leader in
Sustainability?

9. The innovators adopt a different mind-set about costs: They
focus on increasing the efficiency of the system as a whole
Source: Harvard Business Review, “Making Sustainability Profitable,” March 2013

10. Source: Coyote’s Martec Sustainability Research, September 2020
What if you’re just starting?
Step 1: Start the
conversation
65% of companies noted that a supply chain manager or a
dedicated team should be responsible for sustainability initiatives
within an organization.
Step 2: Begin with
short-term wins
• Focus on short-term goals.
• Focus on greatest ROI now (27% of companies said use of fuel
alternatives drove the highest RO! In the immediate term).
• Focus your RFP (45% of companies said supply chain
sustainability is included in RFPs).
Step 3: Go Digital
• Leverage technology to reduce waste.
• Leverage technology to get ahead.

11. Source: Coyote’s Martec Sustainability Research, September 2020
What if you’re already leading the pack?
Step 1: Map out
long-term initiatives
• Focus on reduction in greenhouse emissions/carbon
emissions/footprint.
• Review information and develop goals internally to improve
sustainability, environment, and workflow.
• Move to alternative fuels and energy.
Step 2: Define &
measure success
• Start planning 5 years out (52% of companies have longer term
supply chain sustainability goals that they expect to meet within the
next 4-5 years).
• Track your KPIs over time (69% of companies say fuel efficiency is
their highest measurable KPI for sustainability).
Step 3: Keep
pushing your limits
• Focus on greatest potential for future ROI (24% of companies said
optimizing fuel consumption and the use of fuel alternatives were
the top two greatest drivers of ROI in the future).
• Keep improving your asset utilization.

12. Whatever your Sustainability goals may be, Coyote will help you
achieve them
• Check out the Coyote Sustainability page and read the published
research study.
• Register for the Coyote Logistics Digital Summit to watch our
webinar, What Shippers Really Think about Supply Chain
Sustainability.
• Set a consultation for a free analysis or to discuss more sustainable
supply chain solutions like:
• Asset utilization for private and dedicated fleets
• RFP management services
• Intermodal and LTL consolidation
• CoyoteGO® for end-to-end digital experiences
• Fuel alternative carriers
• Warehouse and network analyses
• Network optimization solutions