The document proposes a casino resort project called Sumner Resorts Harrah's Kansas, which would be a joint venture between a Kansas development company called Sumner Gaming and global casino operator Harrah's Entertainment. It claims the project would deliver the greatest benefits to Kansas by generating more revenue, tourism, investment, and economic growth than competing proposals. It highlights Harrah's experience and commitment to responsible gaming practices. Project details include hotel rooms, restaurants, entertainment venues, golf courses, and over 30,000 square feet of meeting space. Financial projections prepared by independent analysts conclude Harrah's Kansas would generate the most tax revenue for the state and county.
The document discusses how analytics can be used across various business functions and industries:
1) Analytics can be used to optimize supply chain operations, identify high-value customers, select and compensate employees, detect product quality issues, understand financial and R&D performance, and establish best practices.
2) Companies like Harrah's and Dell have leveraged real-time analytics to improve customer retention, targeting, pricing, and inventory management.
3) Analytics techniques like predictive modeling, price optimization, and customer segmentation can drive revenue growth, cost savings, and increased customer lifetime value.
harrah's entertainment 09/25/08_DB_Presentation_FINALfinance25
Harrah's Entertainment provides a 3 sentence summary of a document discussing its corporate structure and business strategy. The document states that Harrah's Entertainment is one of the largest gaming companies in the world with 51 casinos across 6 countries. It generates over $10 billion in annual revenue and focuses on leveraging its Total Rewards loyalty program and large portfolio of brands to drive profitable sales growth. Harrah's also discusses ongoing initiatives to increase profitability through cost savings programs and investments in new projects and expansions primarily in Las Vegas and Atlantic City.
Harrah's instituted an incentive pay plan to reward employees for improving customer service metrics and adopting a strategic customer focus. However, some employees did not receive payouts despite working hard, causing dissatisfaction. The HR head was concerned this could undermine the strategic plan. The case highlights the importance of aligning reward programs with company strategy and goals, setting clear targets, and gaining employee feedback and buy-in.
Hitting the crm jackpot(harrah's entertainment)Hằng Trần
Harrah's Entertainment uses a customer relationship management (CRM) strategy that gathers customer data through their Total Rewards loyalty program to gain customer insights and improve the customer experience, allowing them to provide personalized service and outpace competitors by continuously innovating their CRM systems. Their extensive customer data collection and analysis through over 80% of customers using the Total Rewards card gives them a significant advantage over other casino companies with less developed marketing information systems.
Harrah Entertainment needs to decide how to maintain its competitive advantage in attracting, retaining, and regaining customers. Competitors have invested heavily in facilities and copied Harrah's strategies. Harrah relies heavily on customer relationship management (CRM) to understand customer needs better and target promotions cost-effectively. Analysis shows modest offers generate more gambling and focusing on top customers who generate most revenue is important. Harrah should continue leveraging its IT and consider investing in differentiating customer experiences based on analyzing the impact on revenue.
The Best of Silver State Award XV - Latino Awards- SponsorshipTMG Entertainment
The document summarizes an upcoming awards event called "The Best of Silver State Awards - Latino Awards" which will be held in Las Vegas on April 12, 2016 to benefit Catholic Charities of Southern Nevada. Over 300 community leaders will attend to honor and recognize excellence and achievements in the Latino community in Las Vegas. It provides details on the event hosts, past voter turnout, sponsorship opportunities which include various levels of recognition and tickets, and lists some previous political leaders who have supported the awards in the past.
The Pinnacle proposal highlights how it will generate the greatest revenue for Kansas through its experience operating casinos, largest convention center and hotel, and best location near Schlitterbahn water park. Pinnacle is an experienced gaming company that operates 11 casinos and will build a high-quality casino, convention center, and 500-room hotel in Kansas City. Its proposal projects generating the highest gaming revenues, attracting the most tourists, and best serving the interests of Kansans.
The document promotes real estate investment opportunities in Kansas City, Missouri provided by Missouri Real Estate Exchange. It describes Kansas City as a growing city with a diverse economy and major infrastructure improvements underway. It then provides details on over a dozen specific investment properties available through the company, which are described as offering high returns of 20-40% through rental income. The company also offers property management services to investors.
The document discusses how analytics can be used across various business functions and industries:
1) Analytics can be used to optimize supply chain operations, identify high-value customers, select and compensate employees, detect product quality issues, understand financial and R&D performance, and establish best practices.
2) Companies like Harrah's and Dell have leveraged real-time analytics to improve customer retention, targeting, pricing, and inventory management.
3) Analytics techniques like predictive modeling, price optimization, and customer segmentation can drive revenue growth, cost savings, and increased customer lifetime value.
harrah's entertainment 09/25/08_DB_Presentation_FINALfinance25
Harrah's Entertainment provides a 3 sentence summary of a document discussing its corporate structure and business strategy. The document states that Harrah's Entertainment is one of the largest gaming companies in the world with 51 casinos across 6 countries. It generates over $10 billion in annual revenue and focuses on leveraging its Total Rewards loyalty program and large portfolio of brands to drive profitable sales growth. Harrah's also discusses ongoing initiatives to increase profitability through cost savings programs and investments in new projects and expansions primarily in Las Vegas and Atlantic City.
Harrah's instituted an incentive pay plan to reward employees for improving customer service metrics and adopting a strategic customer focus. However, some employees did not receive payouts despite working hard, causing dissatisfaction. The HR head was concerned this could undermine the strategic plan. The case highlights the importance of aligning reward programs with company strategy and goals, setting clear targets, and gaining employee feedback and buy-in.
Hitting the crm jackpot(harrah's entertainment)Hằng Trần
Harrah's Entertainment uses a customer relationship management (CRM) strategy that gathers customer data through their Total Rewards loyalty program to gain customer insights and improve the customer experience, allowing them to provide personalized service and outpace competitors by continuously innovating their CRM systems. Their extensive customer data collection and analysis through over 80% of customers using the Total Rewards card gives them a significant advantage over other casino companies with less developed marketing information systems.
Harrah Entertainment needs to decide how to maintain its competitive advantage in attracting, retaining, and regaining customers. Competitors have invested heavily in facilities and copied Harrah's strategies. Harrah relies heavily on customer relationship management (CRM) to understand customer needs better and target promotions cost-effectively. Analysis shows modest offers generate more gambling and focusing on top customers who generate most revenue is important. Harrah should continue leveraging its IT and consider investing in differentiating customer experiences based on analyzing the impact on revenue.
The Best of Silver State Award XV - Latino Awards- SponsorshipTMG Entertainment
The document summarizes an upcoming awards event called "The Best of Silver State Awards - Latino Awards" which will be held in Las Vegas on April 12, 2016 to benefit Catholic Charities of Southern Nevada. Over 300 community leaders will attend to honor and recognize excellence and achievements in the Latino community in Las Vegas. It provides details on the event hosts, past voter turnout, sponsorship opportunities which include various levels of recognition and tickets, and lists some previous political leaders who have supported the awards in the past.
The Pinnacle proposal highlights how it will generate the greatest revenue for Kansas through its experience operating casinos, largest convention center and hotel, and best location near Schlitterbahn water park. Pinnacle is an experienced gaming company that operates 11 casinos and will build a high-quality casino, convention center, and 500-room hotel in Kansas City. Its proposal projects generating the highest gaming revenues, attracting the most tourists, and best serving the interests of Kansans.
The document promotes real estate investment opportunities in Kansas City, Missouri provided by Missouri Real Estate Exchange. It describes Kansas City as a growing city with a diverse economy and major infrastructure improvements underway. It then provides details on over a dozen specific investment properties available through the company, which are described as offering high returns of 20-40% through rental income. The company also offers property management services to investors.
2016 PCBC Presentation - Urban Ideas for Suburban LandDerek Barbour
The document discusses applying urban design ideas to suburban land development. It includes presentations from industry professionals on examples of suburban developments in California that incorporate urban design elements through increased density, mixed uses, walkability, and sense of place. The moderator solicits ideas from the panelists for bringing urban features to suburban projects, such as creating community, diversity, memorable places, and focusing on health and lifestyle.
Ixtapa*Acapulco*Huatulco*Manzanillo*Veracruz*Querétaro*Mexico City
World Renowned Las Brisas Hotels and Resorts offer something for everyone from relaxation to adventure, set in beautiful locations each offering exceptional world class service. Your clients are sure to come back from our spectacular destinations smiling.
And now we have a wonderful offer at our HUATULCO location: $110 all inclusive with great group perks including 30% off golf . Additionally, we have great offers at our IXTAPA and MANZANILLO locations featuring
*NO ATTRITION - NO MEETING ROOM FEES - NO SET UP FEES
NO CANCELLATION PENALTIES - NO RESORT FEES -
NO Internet Fees - NO Coffee Break Fees - NO VAT Fees* ...
You may find these and other offers at http://valoremgroup.com/planners/no.htm
I may forward a PDF of our corporate brochure if desired, and also have a beautiful PowerPoint presentation. If your group’s interest in Las Brisas doesn’t match these dates or location, please do let me know so we can explore alternative possibilities for them!
About Valorem Group: We are the US Sales office for Las Brisas and other well recognized hotels and DMCs in over 30 countries . Our extensive portfolio allows us to be a true partner to professional meeting and travel planners by connecting you to multiple destinations with one time saving call and NEXT DAY TURN-AROUND of proposal requests.
I’m here to serve and ready to assist with your next conference or incentive trip. Any cities I may begin looking into for you? I look forward to meeting you and hopefully working together soon! Here’s to a great day.
With Best Regards,
Marta
Marta Vargas
Group Sales Coordinator
National Sales Office- USA
Las Brisas Hotels & Resorts- Mexico
Direct: 954-993-7727
Office: (866) RELAX MX
Office2: (305) 378 5559 x 201 //
Email: mvargas@valoremgroup.com
LinkedIn: http://www.linkedin.com/in/martavargas
This group of experienced regional casino developers and operators proposes to build Kansas Crossing casino and hotel in southeast Kansas. The development is expected to generate $69 million in initial construction spending, create hundreds of jobs, and generate $10 million annually for state and local governments through taxes. As the largest entertainment venue in the region, Kansas Crossing aims to boost tourism by attracting out-of-state visitors and partnering with local organizations to promote southeast Kansas.
The National Cutting Horse Association (NCHA) has partnered with RFD TV to broadcast the NCHA Triple Crown cutting horse competitions, totaling $10 million in prizes. The flagship event, the $4 Million NCHA World Championship Futurity, will set the standard for broadcasting in western sports. RFD TV will produce sophisticated sports programming focused on cutting horses and the western lifestyle. Advertising opportunities are available for the broadcast of the Futurity, ranging from title sponsor to standard commercial spots.
For a sports marketing class, we were challenged with relocating a professional sports team. My partner and I chose to move the Detroit Lions to San Antonio and change their name to the San Antonio Stallions. Through a marketing plan on powerpoint, we had to justify why they were moved, and why we wanted to change their name if we did.
Wilmington, Minor League Baseball and Tourism Terry Spencer
Tourism is a major part of the local Wilmington economy, and the construction of a new minor league baseball stadium is estimated to bring 175,000 out-of-town visitors annually who would spend around $20 million, providing a significant boost to local businesses and attractions by increasing tourism expenditures and leveraging existing cultural assets in the area.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
2016 PCBC Presentation - Urban Ideas for Suburban LandDerek Barbour
The document discusses applying urban design ideas to suburban land development. It includes presentations from industry professionals on examples of suburban developments in California that incorporate urban design elements through increased density, mixed uses, walkability, and sense of place. The moderator solicits ideas from the panelists for bringing urban features to suburban projects, such as creating community, diversity, memorable places, and focusing on health and lifestyle.
Ixtapa*Acapulco*Huatulco*Manzanillo*Veracruz*Querétaro*Mexico City
World Renowned Las Brisas Hotels and Resorts offer something for everyone from relaxation to adventure, set in beautiful locations each offering exceptional world class service. Your clients are sure to come back from our spectacular destinations smiling.
And now we have a wonderful offer at our HUATULCO location: $110 all inclusive with great group perks including 30% off golf . Additionally, we have great offers at our IXTAPA and MANZANILLO locations featuring
*NO ATTRITION - NO MEETING ROOM FEES - NO SET UP FEES
NO CANCELLATION PENALTIES - NO RESORT FEES -
NO Internet Fees - NO Coffee Break Fees - NO VAT Fees* ...
You may find these and other offers at http://valoremgroup.com/planners/no.htm
I may forward a PDF of our corporate brochure if desired, and also have a beautiful PowerPoint presentation. If your group’s interest in Las Brisas doesn’t match these dates or location, please do let me know so we can explore alternative possibilities for them!
About Valorem Group: We are the US Sales office for Las Brisas and other well recognized hotels and DMCs in over 30 countries . Our extensive portfolio allows us to be a true partner to professional meeting and travel planners by connecting you to multiple destinations with one time saving call and NEXT DAY TURN-AROUND of proposal requests.
I’m here to serve and ready to assist with your next conference or incentive trip. Any cities I may begin looking into for you? I look forward to meeting you and hopefully working together soon! Here’s to a great day.
With Best Regards,
Marta
Marta Vargas
Group Sales Coordinator
National Sales Office- USA
Las Brisas Hotels & Resorts- Mexico
Direct: 954-993-7727
Office: (866) RELAX MX
Office2: (305) 378 5559 x 201 //
Email: mvargas@valoremgroup.com
LinkedIn: http://www.linkedin.com/in/martavargas
This group of experienced regional casino developers and operators proposes to build Kansas Crossing casino and hotel in southeast Kansas. The development is expected to generate $69 million in initial construction spending, create hundreds of jobs, and generate $10 million annually for state and local governments through taxes. As the largest entertainment venue in the region, Kansas Crossing aims to boost tourism by attracting out-of-state visitors and partnering with local organizations to promote southeast Kansas.
The National Cutting Horse Association (NCHA) has partnered with RFD TV to broadcast the NCHA Triple Crown cutting horse competitions, totaling $10 million in prizes. The flagship event, the $4 Million NCHA World Championship Futurity, will set the standard for broadcasting in western sports. RFD TV will produce sophisticated sports programming focused on cutting horses and the western lifestyle. Advertising opportunities are available for the broadcast of the Futurity, ranging from title sponsor to standard commercial spots.
For a sports marketing class, we were challenged with relocating a professional sports team. My partner and I chose to move the Detroit Lions to San Antonio and change their name to the San Antonio Stallions. Through a marketing plan on powerpoint, we had to justify why they were moved, and why we wanted to change their name if we did.
Wilmington, Minor League Baseball and Tourism Terry Spencer
Tourism is a major part of the local Wilmington economy, and the construction of a new minor league baseball stadium is estimated to bring 175,000 out-of-town visitors annually who would spend around $20 million, providing a significant boost to local businesses and attractions by increasing tourism expenditures and leveraging existing cultural assets in the area.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
4. Sumner Resorts Harrah’s Kansas:
Delivering the Most Benefits to Kansas
• MORE revenue to Sumner County and the State of
Kansas
• MORE tourists to Kansas
• MORE amenities
• GREATER capital investment
• GREATER economic growth in Kansas
• GREATER reinvestment in the community
• GREATER community support for the project
• BEST location
Sumner Resorts Harrah’s Kansas:
The best plan by every measure.
6. Sumner Resorts Harrah’s Kansas
• Sumner Gaming Joint Venture, L.C., combining a
trusted Kansas developer with the best casino
resort manager
– Sumner Resorts – local Kansas developer
• Bruce Christenson
• Bruce McPherson
• Mike McPherson
• Nancy Seitz
• James Walker
• Jeff Ungerer
– Harrah’s Entertainment – the world’s largest, most
socially responsible and generous company in the
industry
– Local community
7. Anticipated Project Funding
Harrah's Additional
Kansas Development Total
Project Debt $330 $56 $386
Sumner Gaming Equity $79 $19 $98
Harrah's Equity $76 0 $76
Total $485 $75 $560
In millions of dollars.
8. A Proven Kansas Developer
• Developing in Kansas and the Midwest since
1987
• 3,000,000 square feet of retail completed/under
development including the Derby Marketplace
• Over 4,000 multi-family units, numerous single
family developments
• Sumner Resorts Harrah’s Kansas is the only
Sumner County proposal put forth by a Kansas
developer
9. Why we selected Harrah’s
Entertainment
• #1 Destination Entertainment Provider in the
World
– Successful track record in building tourism related to
casino resorts
– Fortune 500 ranks Harrah’s Entertainment #1 in
casino industry
– Serve more guests annually than any other
entertainment company
– Harrah’s has established relationships with the
biggest names in the entertainment business
– Business Week ranks Harrah’s as the most generous
company in the US (by % of pretax profit)
– The leader in responsible gaming programs
13. Driving Tourism through
compelling offerings
• 18 hole championship golf
course
• 13,000 square foot resort pool
and a second private VIP pool
• 365 hotel rooms, including 30
suites and 5 private pool villas
• 5 restaurants and 3 themed
lounges
• Outdoor amphitheatre for music
concerts
• 30,000 square feet of convention
space
• World-class casino with 2,000
slot machines, 50 table games
and a World Series of Poker
poker room
21. Harrah’s Kansas:
Restaurants and Lounges
• Five restaurants with a variety of
price points to please every taste
and budget
• 3 themed lounges
• Unique signature celebrity outlets
22. Harrah’s Kansas: Entertainment
• Exciting outside amphitheatre
– Will accommodate 5,000 people
• Indoor entertainment space
that can seat 1,500
– 30,000 square feet of convention
space will also be used as
entertainment space
• Thrilling Cabaret for dancing
and cocktails
• Only Harrah’s can leverage
existing relationships with the
world’s most powerful brands
to assist in the programming
23. Harrah’s Kansas:
Conferences and Conventions
• Over 30,000 square feet of convention space
• 120,000 existing relationships with the nation’s top
organizations that will be leveraged to immediately
bring in convention business to Harrah’s Kansas
24. Harrah’s Kansas- The Casino
• A Las Vegas resort quality casino
• 2,000 slots
• 50 table games for blackjack, roulette and
poker
• World Series of Poker Room that will host
WSOP sanctioned events
25. Harrah’s Kansas: Leveraging Powerful
Industry Relationships
Established relationships with global brands
– Harrah’s in Tunica just opened a Paula Deen restaurant
– In North Kansas City and in Las Vegas we offer Toby Keith’s I Love this Bar
& Grill
– Bossier City’s Horseshoe recently opened the first Country Music Television
(CMT) Crossroads
– Butch Harmon’s headquarters for his world famous golf school is at our Rio
Secco course in Las Vegas
– All have expressed interest in helping us deliver amenities that will add to
the nation-wide appeal of the resort
26. When Sumner Resorts Harrah’s
Kansas Will Deliver
Current anticipated schedule:
• Contract awarded, August 2008
• Development begins, November 2008
• Construction completed, mid-year 2010
• Sumner Resorts Harrah’s Kansas opens and
begins generating revenue for Kansas and Sumner
County, August 2010
28. Harrah’s Properties are #1 or #2 in
Each Major Market
#1
#1 #1 Chicagoland
Reno / Lake Tahoe Council Bluffs
#1
#1 Atlantic City
St. Louis
#2
Las Vegas #2
Kansas City
#1 Southern Illinois/
#2 Southern Indiana
Laughlin #1 #1
Tunica
Bossier City #1
Legend Biloxi
HET property #1
New Orleans
Major gaming market
29. Harrah’s Kansas: Delivering MORE to
Kansas through operational excellence
Harrah’s is the world’s
biggest casino
entertainment manager
– Harrah’s owns some of the
industry’s most powerful
brands
– The industry’s largest
customer loyalty program,
Total Rewards
• Harrah’s Kansas will leverage
this global database of 40
million to draw customers from
around the country
30. Driving Tourism Through Operational
Experience and Capabilities
• Sumner Resorts Harrah’s Kansas
will deliver more than 3 million
visitors annually leveraging
sophisticated tools that no other
manager can deliver
– Total Rewards, 40-million member
customer loyalty database
– Expect to leverage Harrah’s national
air charter program to bring guests to
Harrah’s Kansas
– Current list of 120,000 organizations
to program the 30,000 square feet of
convention space
31. Total Rewards
• The industry’s largest customer loyalty program, over
40 million members
• Enables Harrah’s to drive tourism throughout our deep
network of properties
32. Total Rewards Ensures Nation
Wide Appeal of Resorts
Example of the Power of Total Rewards.
40% of Harrah’s Council Bluffs guests are from
>100 miles away.
Minneapolis/St. Paul $347K
Sioux Falls $336K
Chicago $580K
Topeka $180K Kansas City $916K
Denver $301K
Wichita $114K
LA area $152K Atlanta $78K
Dallas/Ft. Worth $295K
Houston $216K
33. Total Rewards Ensures Nation
Wide Appeal of Resorts
Example of the Power of Total Rewards.
37% Horseshoe Indiana guests are from
>100 miles away.
Minneapolis/St. Paul $120K Green Bay $709K
Chicago $1.2M
New York $303K
Kansas City $966K
St. Louis $379K
Washington$298K
Nashville $2.5M Knoxsville $2M
LA area $237K Atlanta $864K
Dallas/Ft. Worth $438K
Houston $461K
Tampa $310K
34. Total Rewards Case Study
• In 2004 Harrah’s acquired the
Horseshoe properties from Jack Binion
• Same properties, in the same locations are
now generating 14% more in revenue
then under the previous management
• Within the first 12 months of implementing
Total Rewards:
– Harrah’s boosted the number of customer trips
to Horseshoe properties
– Harrah’s increased new visitation to Horseshoe
properties
35. 3 Million Total Rewards Members
Within a 3 Hour Drive
We already
know
3 million
customers
within a
3 hour drive
of our
Mulvane site.
Mulvane
Each ring = 25 miles.
36. National Air Program
Improved Customer Service –
Reliable Customer Journey
• Provides Harrah’s Entertainment
with the ability to fly customers to
our properties
• Strategic relationship with charter
airline
Program Objectives
• Enter new markets and acquire new
players
• Increase occupancy at targeted
properties
37. Harrah’s Kansas: A responsible resort
manager for Kansas
Regulatory Compliance Overview
• Over 70 years of exemplary regulatory compliance in 16 unique
jurisdictions
• Harrah’s Entertainment is dedicated to maintaining the highest ethical
standards
• Harrah’s has enterprise-wide compliance program that is overseen by
the Chief Compliance Officer
• Compliance program contains a wide variety of policies that set forth
the company’s focus on compliance with all laws, not just gaming laws
• All employees are trained, each property has a compliance director
and a compliance committee
• Enterprise-wide compliance committee reports directly to the audit
committee of the Board of Directors
38. Harrah’s Kansas: A responsible
resort manager for Kansas
• First casino company to recognize,
operationally address problem
gambling
– Harrah’s programs serve as models
for entire industry
• Funded creation of first national
helpline for problem gambling
• Received first corporate award given
by National Council on Problem
Gambling
• Regularly contribute to and assist
international, national and local
problem-gambling agencies
• First to offer nationwide self-
exclusion, self-restriction
• Commitment to effective responsible
gaming training for all employees
39. Harrah’s Kansas:
A neighbor you want in Kansas
• Harrah’s actively supports
non-profit organizations in
EVERY community where we
operate
– Giving over $1.5 million each
week to non-profits, Harrah’s is
committed to making each and
every community in which we
operate a vibrant place to live
and work
– Named #1 to Business Week’s
list of most generous
companies (by % of pretax
profit)
40. Harrah’s Kansas:
Employer of Choice
• Harrah’s Kansas will create 2,240
jobs
• Harrah’s offers competitive wages
• Compensation includes full benefit
packages (medical, dental, flex
spending accounts for employees
and dependents, 401K, etc.)
• Harrah’s offers opportunities for
advancement
• Tuition reimbursement
Just ask our North Kansas City team
Harrah’s NKC recently won
“Best Place to Work in Kansas City”
42. Paula Deen
• New York Times best selling
author
• Two-time Emmy Award
winning Food Network Star
• Food Network shows include:
Paula’s Home Cooking,
Paula’s Party, Paula’s Best
Dishes
• The magazine, Cooking with
Paula, hit the news stands in
2006
46. The Best Plan by Every
Measure and Every Report
• Experts for the Kansas Lottery
Commission and Facility Review Board
agree that Harrah’s Kansas will generate
the most revenue for the State of
Kansas
• Christiansen Capital projects Harrah’s
Kansas to generate at least $8M more
each year for the state and more than
half a million dollars more to Sumner
County
• Cummings Associates projects at least
$7M more each year for the state and
over $800K more each year for Sumner
County
• Wells Gaming Research projects a
Mulvane location will generate $50-60
million more in total revenues
47. Harrah’s Kansas: MORE Revenue
Christiansen Capital Report
Harrah’s Kansas Penn Marvel
Revenue to the $49 M $41 M $36 M
State
Revenue to $2.24 M $1.66 M $1.66 M
Sumner County
Cummings Report
Harrah’s Kansas Penn Marvel
Revenue to the $45 M $38 M $34 M
State
Revenue to $2.37 M $1.53 M $1.53 M
Sumner County
48. Harrah’s Kansas: Realizing the Spirit of
Senate Bill 66
The MOST
Revenue for
Driving MORE BEST Interest
Largest Initial Kansas &
Tourism to of the State
Investment Sumner Co.
Kansas of Kansas
• $560 million • More than 3 million • $74 million in tax • Financially stable
projected budget visitors to Harrah’s receipts to the state applicant
• Control over 650 Kansas annually of Kansas, local • Experienced
acre site counties and host manager
city
• Future master • Responsible, good
planned • $22 M in property neighbors
development and other taxes – EMS station
bringing the total • Kansas developer
investment to over
$1 billion.
48